Digital Branding, Master of Arts

Vollzeitstudium @ Brand University of Applied Sciences 

Lesen Sie hier alles zum Präsenzstudium Digital Branding mit Abschlussziel Master of Arts (M.A.). Der Studiengang wird angeboten vom Anbieter Brand University of Applied Sciences mit Sitz in Hamburg. Fragen zum Studium? Nutzen Sie die Studienberatung und schreiben Sie Ihre Frage oder Bewertung unten in die Kommentare.

Auf einen Blick

Anbieter Brand University of Applied Sciences, Fachhochschule mit Sitz in Hamburg
Fachrichtung WirtschaftswissenschaftenMarketing
Abschluss Master of Arts (M.A.)
Dauer 3 Semester
ECTS 90 Credit-Points
Unterrichtssprache Englisch
Studieninhalte Brand Strategy, Brand Thinking, Digital Marketing Technologies, Digital Branding, International Brand Communication, Market Data Science, Consumer Behavior, Digital Customer Experience, Marketing AI, Brand Pricing & Brand Equity, Integrated Practice Project, Master Thesis
Studienort Hamburg
Kursstart Wintersemester oder Sommersemester
ab 890 € monatlich
ab 16910 € insgesamt
Mehr Infos Anbieterprofil anzeigen


A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.


Study Digital Branding

Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels?

We live in times of constant change. That’s why innovation is at the heart of your studies. In the Master’s course Digital Branding you will learn to use new technologies and tools to create products and innovative brands in the digital age to reach relevant target audiences.

Skills and qualifications

You will learn how brands and products can be meaningfully renewed. In small groups and a creative atmosphere, you will familiarize yourself with technologies and tools such as AI, VR or big data, as well as new marketing platforms.

Brand University collaborates with established agencies, major international corporations and successful start-ups. During your studies, you will be working on real projects, preparing you for challenging strategic tasks in the brand industry. You will improve your creativity, innovative thinking and teamwork skills, as well as expand your professional network.

The dedicated professors, who are internationally experienced as successful strategists, consultants, founders, designers and executives, are committed to help you get the most out of your experience.

Due to a intercultural connection with China, you will also have a unique chance to get to know the western and the eastern perspectives on brand thinking and marketing.


Fragen zum Studium Digital Branding? Stellen Sie Ihre Frage hier, auch anonym. Ein Mitarbeiter der Einrichtung Brand University of Applied Sciences oder die Redaktion wird Ihnen antworten.

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