Brand Entrepreneurship, Master of Arts

Zulassungsvoraussetzungen

A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.

Details

Study Brand Entrepreneurship

You dream of creating your own business? You want to know how to bring your innovative idea to the market? In the Master’s course Brand Entrepreneurship you will learn everything you need to found a successful company – or advise others on how to do so.

Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. During your studies you will learn what great business ideas look like and how to create a company out of one. You will discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development.

Skills and qualifications

Innovation is at the heart of your studies. You will dive into new technologies such as AI, VR, AR, Blockchain or Big Data, get valuable input in terms of growth hacking and learn all about brand positioning, since brand thinking concerns every business.

Brand University collaborates with established agencies, major international corporations and successful start-ups. During your studies, you will be working on real projects, preparing you for the strategic and creative tasks of a business developer. This way we want to help you improve your creativity and analytical thinking as well as expand your professional network .

The dedicated professors, who are internationally experienced as successful strategists, consultants, designers, founders and executives, are committed to help you get the most out of your experience.

Due to a intercultural connection with China, you will also have a unique chance to get to know the western and the eastern perspectives on doing innovative business.