Admission requirements
First academic degree/Bachelor's degree with at least 210 ECTS credits or 180 ECTS credits plus professional experience/attainment of 30 ECTS credits during the Master's program at Brand University through attending courses, participating in practical projects, and/or working in the research laboratory. English language skills (IELTS at least 5.5/TOEFL at least 72), minimum level B2.Details
The Master's programme in Digital Branding at the Brand University of Applied Sciences prepares you for a career in the international branding and creative industry. The programme provides you with comprehensive knowledge in digital brand management, product development, as well as marketing and sales.
Brand Pricing & Brand Equity: Learn about brand valuation and develop effective pricing strategies. Marketing AI: Gain insights into the latest developments in Artificial Intelligence and its applications in marketing. International Brand Communication: Acquire the knowledge to adapt brand strategies to local markets and recognize global branding trends.The course is designed for students who have a passion for marketing concepts and corporate communication and who want to shape the future of brands. Classes are held in small groups and a creative atmosphere, enabling hands-on experiences. Numerous real projects with well-known brands give you the opportunity to apply your acquired skills and contribute significantly to shaping innovative solutions. The programme is conducted in English through face-to-face instruction.
Advisory Service
Have questions about Academic Programs Digital Branding? Ask your question here, even anonymously. An employee of the institution Brand University of Applied Sciences or the editorial team will answer you.
or post as a guest