Digital Branding, Master of Arts

On-campus program @ Brand University of Applied Sciences 

👉 The course Digital Branding at the Brand University of Applied Sciences offers a comprehensive education in digital brand management, marketing, and sales. The focus is on the use of Artificial Intelligence and the development of digital marketing concepts for the future of brands. The training takes place in a creative environment, where students work on real projects and can establish contacts with companies.

At a Glance

🏫 Provider Brand University of Applied Sciences, UAS based in Hamburg (Germany)
The Brand University of Applied Sciences in Hamburg is a private university that specializes entirely in brands. It offers practical degree programs in marketing, communication, and design, promoting the professional development of its students through international cooperations and projects. The focus is on the innovative concept of "Brand Thinking", which understands brands as a central element of entrepreneurial success.
🎓 Field of Study EconomicsMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 3 Semesters
🎯 ECTS 90 Credit Points
🌍 Language of Instruction English
📖 Course contents Brand Strategy, Brand Thinking, Digital Marketing Technologies, Digital Branding, International Brand Communication, Market Data Science, Consumer Behavior, Digital Customer Experience, Marketing AI, Brand Pricing & Brand Equity, Integrated Practice Project, Master Thesis
📍 Location Hamburg
📅 Enrollment Winter or summer semester
💶 Fees
from 745 € monthly
from 14500 € total
🔗 More Info https://www.brand-university.de

Admission requirements

First academic degree/Bachelor's degree with at least 210 ECTS credits or 180 ECTS credits plus professional experience/attainment of 30 ECTS credits during the Master's program at Brand University through attending courses, participating in practical projects, and/or working in the research laboratory. English language skills (IELTS at least 5.5/TOEFL at least 72), minimum level B2.

Details

The Master's programme in Digital Branding at the Brand University of Applied Sciences prepares you for a career in the international branding and creative industry. The programme provides you with comprehensive knowledge in digital brand management, product development, as well as marketing and sales.

Brand Pricing & Brand Equity: Learn about brand valuation and develop effective pricing strategies. Marketing AI: Gain insights into the latest developments in Artificial Intelligence and its applications in marketing. International Brand Communication: Acquire the knowledge to adapt brand strategies to local markets and recognize global branding trends.

The course is designed for students who have a passion for marketing concepts and corporate communication and who want to shape the future of brands. Classes are held in small groups and a creative atmosphere, enabling hands-on experiences. Numerous real projects with well-known brands give you the opportunity to apply your acquired skills and contribute significantly to shaping innovative solutions. The programme is conducted in English through face-to-face instruction.

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