Digital Branding, Master of Arts

On-campus program @ Brand University of Applied Sciences 

Read everything about On-campus program Digital Branding with degree Master of Arts (M.A.). The study program is offered by Brand University of Applied Sciences based in Hamburg. Questions about studying? Use the academic counseling and write your question or review in the comments below.

At a Glance

University Brand University of Applied Sciences, UAS based in Hamburg
Field of Study EconomicsMarketing
Degree Master of Arts (M.A.)
Duration 3 Semesters
ECTS 90 Credit Points
Language of Instruction English
Course contents Brand Strategy, Brand Thinking, Digital Marketing Technologies, Digital Branding, International Brand Communication, Market Data Science, Consumer Behavior, Digital Customer Experience, Marketing AI, Brand Pricing & Brand Equity, Integrated Practice Project, Master Thesis
Location Hamburg
Enrollment Winter or summer semester
from 745 € monthly
from 14500 € total
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Admission requirements

A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.


Study Digital Branding

Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels?

We live in times of constant change. That’s why innovation is at the heart of your studies. In the Master’s course Digital Branding you will learn to use new technologies and tools to create products and innovative brands in the digital age to reach relevant target audiences.

Skills and qualifications

You will learn how brands and products can be meaningfully renewed. In small groups and a creative atmosphere, you will familiarize yourself with technologies and tools such as AI, VR or big data, as well as new marketing platforms.

Brand University collaborates with established agencies, major international corporations and successful start-ups. During your studies, you will be working on real projects, preparing you for challenging strategic tasks in the brand industry. You will improve your creativity, innovative thinking and teamwork skills, as well as expand your professional network.

The dedicated professors, who are internationally experienced as successful strategists, consultants, founders, designers and executives, are committed to help you get the most out of your experience.

Due to a intercultural connection with China, you will also have a unique chance to get to know the western and the eastern perspectives on brand thinking and marketing.

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