Brand Entrepreneurship, Master of Arts

On-campus program @ Brand University of Applied Sciences 

👉 The Master's program in Brand Entrepreneurship at the Brand University of Applied Sciences offers a comprehensive education in sustainable and innovative business models. In practical projects with companies and start-ups, the knowledge gained is directly applied to enhance skills in brand development. The program aims to equip future entrepreneurs and business developers for successful careers.

At a Glance

🏫 University Brand University of Applied Sciences, UAS based in Hamburg
The Brand University of Applied Sciences in Hamburg is a private university that specializes entirely in brands. It offers practical degree programs in marketing, communication, and design, promoting the professional development of its students through international cooperations and projects. The focus is on the innovative concept of "Brand Thinking", which understands brands as a central element of entrepreneurial success.
🎓 Field of Study EconomicsEntrepreneurship
📜 Degree Master of Arts (M.A.)
⏳ Duration 3 Semesters
🎯 ECTS 90 Credit Points
🌍 Language of Instruction English
📖 Course contents Brand Strategy, Brand Thinking, Digital Marketing Technologies, Brand Entrepreneurship, Agile Product Development, Market Data Science, Consumer Behavior, Digital Customer Experience, Business Modelling & Financial Planning, Growth Hacking & Platform Economy, Integrated Practice Project, Master Thesis
📍 Location Hamburg
📅 Enrollment Winter or summer semester
💶 Fees
from 745 € monthly
from 14500 € total
🔗 More Info https://www.brand-university.de

Admission requirements

A first academic degree/bachelor's degree with at least 210 CP ECTS or 180 CP ECTS plus professional experience. Alternatively, the acquisition of 30 CP during the master's programme at Brand University through attending lectures, participating in practical projects and/or working in the research laboratory is possible. English language skills (IELTS at least 5.5 or TOEFL at least 72), at least B2 level.

Details

The Master's programme in Brand Entrepreneurship at the Brand University of Applied Sciences provides comprehensive knowledge about the development of innovative, sustainable, and marketable business models. Through practical projects in collaboration with companies, agencies, and start-ups, students can directly apply what they have learned and gain valuable insights into the management and media industry.

The programme is aimed at aspiring entrepreneurs, consultants, or developers in the field of business models and products who want to sharpen their skills in brand development. It includes modules such as Agile Product Development, Business Modelling & Financial Planning, and Growth Hacking & Platform Economy. These contents enable students to gain a deep understanding of the latest methods in market development and financial planning.

Particularly noteworthy is the international and practice-oriented approach of the programme, which allows students to work independently and in teams in a creative environment, establish contacts, and explore new career opportunities.

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