English 
Deutsch Who is the Master's Degree in Brand Entrepreneurship Suitable For?
The Master's degree in Brand Entrepreneurship is aimed at university graduates who aspire to a career in strategic brand management, brand development, or innovation management. It specifically targets applicants with initial experience in marketing, communication, design, business studies, or related fields who wish to deepen their skills in brand leadership, digitalisation, and entrepreneurial action. The English-language on-campus programme in Hamburg prepares students specifically for roles such as Brand Strategist, Brand Development Consultant, or Innovation Manager.
What formal criteria apply for admission?
To be admitted to the Master’s programme in Brand Entrepreneurship at the Brand University of Applied Sciences, you need:
- First academic degree (Bachelor or equivalent) with at least 210 ECTS
- Alternatively: Bachelor with 180 ECTS – in this case, a supplementary semester or relevant work experience is required
- Proof of English language skills at least at B2 level (e.g. IELTS min. 5.5 or TOEFL min. 72 points)
- Additional documents to be submitted: completed application form, degree certificates, curriculum vitae, letter of motivation, if applicable proof of work experience, reference letters, and proof of English language skills
- Successful participation in a personal admission interview
For international students outside the EU, proof of financial means for a residence permit is additionally required.
You should have a strong interest in strategic brand management, innovation processes, and digital technologies. Initiative, teamwork skills, and analytical thinking are essential. Previous experience in marketing, brand design, or creative industries is helpful but not mandatory. Communication skills – also in English – as well as the willingness to work on practice-oriented projects and independently analyse current trends are crucial for study success.
What study contents can you expect in the Master Brand Entrepreneurship?
In the Master’s programme Brand Entrepreneurship at the Brand University of Applied Sciences in Hamburg, the focus is on strategic brand management with a special emphasis on digital technologies. Over the course of three semesters, you will specifically develop skills in the key areas of branding, innovation, and entrepreneurial thinking.
- Fundamentals of brand innovation and brand thinking: You will learn to develop and implement innovative brand strategies.
- Data analysis and consumer insights: Market analyses, consumer behaviour and the targeted use of Market Data Science are central topics.
- Digital brand management & customer experience: Topics such as online marketing, digital customer journeys and experiences are explored in depth.
- Practical projects with international companies: You gain real insights into working with well-known brands and acquire interdisciplinary practical experience.
- Electives for individual specialisations: Examples include International Brand Communication, Creative Concepting & Storytelling, UX Strategy, Marketing AI, Growth Hacking or Agile Product Development.
- Final thesis & integrated practical project: You will prepare a Master Thesis closely related to corporate practice.
As a result, you will have advanced skills in brand management, digital brand leadership and entrepreneurial thinking. Furthermore, the programme enhances your competencies in analysis, creativity, project management and teamwork.
How is the Brand Entrepreneurship programme structured?
The programme is designed as a full-time on-campus course spanning three semesters (a total of 18 months). The language of instruction is English. The curriculum combines theoretical fundamentals with applied practical projects, often in cooperation with international partners from the brand industry.
- 1st semester: Introduction to Brand Innovation and Brand Thinking; two elective modules from fields such as International Brand Communication, Creative Concepting & Storytelling, UX Strategy or Global Branding.
- 2nd semester: Specialisation in Market Data Science, Consumer Behaviour and Digital Customer Experience; again two freely chosen specialisations such as Marketing AI, Growth Hacking or Agile Product Development.
- 3rd semester: Implementation of an integrated practical project in cooperation with companies as well as the final Master Thesis.
A distinguishing feature is the consistent practical orientation: case studies, group work and project phases take up a large part of the learning time. Through close cooperation with companies, you gain early practical leadership experience in the field of brand innovation.
How do your career prospects improve after the Master Brand Entrepreneurship?
With the degree Master of Arts (M.A.) in Brand Entrepreneurship, diverse opportunities open up in the brand and innovation economy. The training lays the foundation for positions in strategic and operational brand management, consulting as well as entrepreneurial practice.
- Brand strategist: Developing and implementing sustainable brand strategies for companies and organisations.
- Brand development consultant: Advising clients or companies on brand development, management and innovation.
- Head of Brand Strategy or innovations manager: Leading projects at the intersection of innovation, marketing and digitalisation.
- Leading interdisciplinary teams and conducting workshops on brand topics.
- Expert roles in international corporations, agencies or start-ups, often with an international focus.
Your acquired knowledge in consumer insights, data analysis, digital brand management and entrepreneurship makes you a sought-after professional for developing modern and innovative brand projects – both within corporations and independently as an entrepreneur.
Where do you study Brand Entrepreneurship and how is the university organised?
You study at the Campus of the Brand University of Applied Sciences in the heart of Hamburg (Rainvilleterrasse 4, 22765 Hamburg). The private, state-recognised university specialises in brands, marketing and innovation and offers an international, practice-oriented learning environment.
- Modern campus learning spaces: All lectures, seminars and project work take place on-site in Hamburg.
- International network: Numerous practical partners and opportunities for international projects enrich the studies.
- Small learning groups allow direct exchange with lecturers as well as intensive project work in teams.
The university places great emphasis on networking with companies and on fostering individual strengths – thus, you are optimally prepared for the demands of the modern working world.
What costs and financing options should you expect?
The Master’s programme Brand Entrepreneurship at the Brand University of Applied Sciences is a privately funded on-campus course and costs €745 per month (for students from Germany and the EU). In addition, there is a one-time enrolment fee of €890 and an examination fee of €200. The total cost for the programme amounts to approximately €14,500 over three semesters.
- Funding: Under certain conditions, you can receive BAföG support.
- Student loans: The KfW offers a special loan for students.
- Scholarships: Partial scholarships are available for applicants from non-EU countries.
- Further support: Financial aid from foundations and banks in Hamburg as well as a discounted Germany ticket for students.
It is recommended to address your individual financing strategy early on in order to complete your studies stress-free.
Experiences & Reviews
Also interesting 👇
Source of this course information: Vendor Website
Advisory Service
Have questions about Academic Programs Brand Entrepreneurship? Ask your question here, even anonymously. An employee of the institution Brand University of Applied Sciences or the editorial team will answer you.