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In Germany, Fashion Design and Fashion Management courses as well as Fashion Journalism are mainly offered by private universities of applied sciences. At first glance, the range of Bachelor's and Master's programmes in fashion is manageable, with about 20 courses. Since many private universities offer their degree programmes in several cities in Germany, you can study fashion in virtually every major German city from Hamburg to Munich.
In this section, we present all degree programmes in detail and compare them in terms of admission requirements, study content and specialisations, as well as tuition fees.
Overview of all Courses
We have a total of 21 courses in the field of Fashion.
- Distance learning program
- Bachelor of Arts (B.A.)
- 6 Semester
- online
- German
- Business Administration, Introduction to Scientific Work, Marketing, Economics and Market, Collaborative Work, Fashion and Design History, Fashion Trend Research, Statistics, Visual Merchandising and …
With this unique online study program at Germany's largest university, you will learn everything you need to know to pursue a career in the fashion industry. You can choose to study full-time over 6 semesters or part-time over 8-12 semesters. Additionally, during the course of your studies, you can delve into topics of your choice, such as fashion buying or fashion marketing management.
- On-campus program
- Bachelor of Arts (B.A.)
- 7 Semester
- Berlin
- English
- Introduction, Forms + Lines I, II, Materials + Realization I, II, III, Design + Presentation I, II, Production Technices, Concept + Design I, Visualisation + Presentation I, Electives, Concept + Desig…
With this English-language bachelor's programme, you will learn creative, craft and technical skills as well as interdisciplinary thinking to create modern fashion collections. The programme includes a practical semester. You will study in Berlin at AMD's Campus for Fashion and Design.
- On-campus program
- Bachelor of Arts (B.A.)
- 7 Semester
- Berlin
- English
- Marketing, Management, Trade Management, E-Commerce, Supply Chain Management, Product Management, Human Resources, Business Administration, Communication, Design Methodology, Trend Analysis, Fashion T…
This English-language Bachelor's programme qualifies you for management functions in the fashion, lifestyle and consumer goods industry. The programme combines sound theory with a high level of practical relevance - for example, through internships, through company cooperations and through visits to trade fairs. You will study in Berlin at the AMD Fashion & Design Campus.
- On-campus program
- Master of Arts (M.A.)
- 3 Semester
- Berlin
- English
- Strategic Foresight and Sustainable Digital Transformation, Sustainable Design Concepts, Fashion and Society, Business Ethics in Changing Markets, Circular Supply Chain Management, Sustainable Marketi…
This English-language Master's programme provides you in particular with content on the topics of "Sustainable Design Strategies", "Sustainable Production" and "Sustainable Business". You systematically deal with sustainable design developments & trends, innovative materials, innovative technologies and marketing. The study location is Berlin at the AMD Campus for Fashion & Design.
- On-campus program
- Master of Science (M.Sc.)
- 4 Semester
- Cologne
- English
- Luxury Business Mix, Strategic Marketing & Brand Management, Leadership & Management, Advanced Project Management, German I: Living in Germany or Intercultural Communication & Competence, Research Met…
The Master's programme "Luxury Management" at Fresenius University of Applied Sciences imparts practice-oriented skills and knowledge in the field of luxury brand management and the luxury industry.
- Fulltime programm (blended learning)
- Bachelor of Arts (B.A.)
- 6 Semester
- Stuttgart, Munich, Cologne, Dusseldorf, Berlin, Virtual Campus
- German
- Fashion and design history, visual merchandising and store design, fashion brand management, business administration, economics and markets, intercultural and ethical competences, introduction to scie…
The Bachelor's program in Fashion Management at IU offers you a comprehensive education in the dynamic world of fashion. The program provides you with knowledge in the areas of design, product development, purchasing, sales, and marketing strategies that are essential for the successful management of fashion companies. You will learn how to analyze market trends, plan innovative collections, develop marketing strategies, and build successful fashion brands. In doing so, you will benefit from hands-on projects, an international network, and experienced instructors who will provide you with valuable insights and support.
Fashion Management
Mediadesign University of Applied Sciences
fashion marketing
BSP Business and Law School
Fashion Journalism
BSP Business and Law School
Global Brand & Fashion Management
International School of Management
Fashion Management
FHM University of Applied Sciences
Sustainable Fashion
BSP Business and Law School
Luxury, Fashion & Sales Management
International School of Management
Fashion Management & Global Brands
University of Applied Management
Costume and Make-up Design
BSP Business and Law School
Luxury, Fashion & Sales Management
International School of Management
Which university is the best?
In the field of fashion, there are comparatively many private universities that offer Bachelor's and Master's degrees in Fashion Design, Fashion Management and Fashion Journalism. Many universities also offer their courses at different locations. Example: AMD, which offers Bachelor's and Master's degrees in Fashion and Design in 5 cities in Germany.
I cannot give you a blanket answer as to which university is the best. When deciding for or against a university, you should consider the following decision criteria:
- At which locations are the study programmes offered?
- What does the degree programme cost, including enrolment and examination fees? Are monthly payments possible?
- What are the precise study contents and specialisation options? If necessary, request module handbooks for individual study programmes.
- How large is the university, how high is the student/support-ratio?
- How specialised is the university in particular study programmes or subjects, such as fashion and design?
Here are the brief portraits of the universities with matching degree programmes at a glance:
AMD Academy Fashion & Design: The AMD Academy of Fashion and Design was founded in 1989. Since 2013, AMD has been part of the Fresenius University of Applied Sciences as a design department, making it the largest private university in Germany. Around 2,200 students were enrolled in the department in winter semester 2020/2021. The Bachelor's and Master's programmes in Fashion and Design are offered at a total of 5 locations, in Berlin, Hamburg, Munich, Düsseldorf and Wiesbaden.
Macromedia University of Applied Sciences: The Macromedia University of Applied Sciences (formerly MHMK, Hochschule für Medien und Kommunikation) is a private, state-recognised university of applied sciences based in Stuttgart. The university was founded in 2006, and in the winter semester 2019/2020, a total of 3,833 students were enrolled at the university. The university offers its Bachelor's degree programme in Fashion Design in Munich, Berlin and Berlin. In addition, the university offers a Master's degree in Business Management with specialisation options in Luxury and Fashion Management in Munich, Stuttgart, Frankfurt, Freiburg, Cologne, Hamburg, Leipzig and Berlin.
Mediadesign University of Applied Sciences: MD.H is a private, state-recognised university of applied sciences based in Berlin. The university was founded in 2004 and a total of 911 students were enrolled in winter semester 2019/2020. Currently, the university offers a total of 6 Bachelor's degree programmes, in the field of fashion the B.A. Fashion Business at the locations Munich, Dusseldorf or Berlin.
BSP Business and Law School Berlin: The BSP is a private, state-recognised university of applied sciences based in Berlin. The university was founded in 2009, and in the winter semester 2019/2020, a total of 1,324 students were enrolled at the business school. At its Creative Business faculty, the university currently offers 4 Bachelor's degree programmes ranging from Fashion Marketing to Fashion Journalism.
IU International University of Applied Sciences: With over 100,000 enrolled students, IU is the largest university in Germany. The university is based in Erfurt, but IU also offers its campus programmes at many other locations throughout Germany. In addition to campus programmes in Business Administration & Management, among others, the university offers over 100 distance learning programmes as well as a large number of part-time and dual study programmes. In the field of fashion, IU offers a B.A. in Fashion Management as an online or distance learning programme.
International School of Management: ISM is a private, state-recognised university of applied sciences based in Dortmund. The university was founded in 1990 and a total of 2,781 students were enrolled in the winter semester 2019/2020. The business school offers its Bachelor's and Master's degree programmes in Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne, Stuttgart and Berlin. In the field of fashion, the university currently offers the B.A. Global Brand & Fashion Management, a distance learning course in brand and fashion management and the M.A. Luxury, Fashion & Sales Management.
bbw University of Applied Sciences: The bbw University of Applied Sciences is a state-recognised, private university of applied sciences based in Berlin. The university was founded in 2007 and a total of 1,091 students were enrolled in the 2019/2020 winter semester. The university offers a B.A. in Fashion Management in the Faculty of Business and Economics.
FHM University of Applied Sciences: FHM is a private, state-approved university of applied sciences with its headquarters in Bielefeld and further locations in Bamberg, Berlin, Hanover, Cologne, Pulheim, Rostock and Schwerin. The university was founded in 2000 and a total of 4,721 students were enrolled at the university in the winter semester 2019/2020. The university offers a Bachelor's programme in Fashion Management at the Münster and Frechen locations near Cologne.
University of Applied Management: The University of Applied Management is a private, state-recognised university of applied sciences located in Ismaning/Bavaria. The university was founded in 2004 and a total of 3,287 students were enrolled in winter semester 2019/2020. In the field of fashion, the university offers the B.A. Fashion Management & Global Brands in the study variants full-time, part-time, part-time and cooperative/dual study.

Studying fashion in Hamburg, Berlin, Munich etc.: Study cities at a glance

Study programmes in fashion are offered in all major cities in Germany.
Of course, the city of Berlin is particularly popular, as it is home to a large part of the fashion industry and also regularly hosts events such as Fashion Week.
But Hamburg and Munich are also popular cities when it comes to Bachelor's and Master's degree programmes in fashion.
Here is a comparison of the most important cities with fashion degree programmes:
City | Livingcosts | Livingquality | Populationdensity | Universities |
---|---|---|---|---|
Munich | 66.53 | 176.16 | 4,736 | AMD Academy of Fashion and Design, Mediadesign College of Design and Computer Science, International School of Management, Macromedia University of Applied Sciences |
Frankfurt/Main | 59.05 | 172.67 | 3,067 | International School of Management, Macromedia University of Applied Sciences, School of Applied Management |
Hamburg | 56.32 | 162.48 | 2,447 | AMD Academy of Fashion and Design, International School of Management, Macromedia University of Applied Sciences |
Stuttgart | 55.23 | 165.16 | 3,067 | International School of Management, Macromedia University of Applied Sciences |
Berlin | 54.18 | 160.49 | 4,115 | AMD Academy of Fashion and Design, Mediadesign University of Applied Sciences, BSP Business and Law School Berlin, Macromedia University of Applied Sciences, bbw University of Applied Sciences |
Cologne | 52.94 | 158.48 | 2,686 | International School of Management, Macromedia University of Applied Sciences |
Dusseldorf | 52.61 | 175.02 | 2,860 | AMD Academy of Fashion & Design, Mediadesign University of Design and Computer Science |
Studying Fashion Design: Study programmes at a glance
In studying fashion design, you will not only deal intensively with all topics related to design, creativity and construction, but of course also with scientific work. As an example of the study content of a Fashion Design degree, here is the study plan of the Fashion & Design Management programme at the AMD Academy for Fashion & Design:
- 1st-3rd semester: Creativity Training, Team Building, Scientific Work, Fashion Design, Creative Construction Systems, History of Clothing and Design, Manufacturing Technology, Textile Technology, Technical Projects, Technical Drawing, Artistic Forms of Representation, Fashion Representation, Design Theory, Computer Applications, Visual Communication, Elective Modules
- 4th semester: Fashion Design, Men's Design, Creative Construction Systems, Aesthetics / Fashion Theory, Manufacturing Technology, Textile Technology, Materials Technology, CAD Grafis, Fashion Representation, Multimedia Presentation
- 5th semester: Practical course
- 6th semester: Fashion Design, Creative Construction Systems, Fashion in Context, Fashion Marketing, Product Management, Manufacturing Technology, Material Technology, CAD Grafis
- 7th semester: Business start-up, application preparation, bachelor supervision, bachelor thesis, bachelor colloquium,presentation / documentation (Show)
Fashion Design is currently offered as a degree programme by only 4 private universities. However, AMD and Macromedia University of Applied Sciences offer the course at several locations, so you can study Fashion Design in Berlin, Dusseldorf, Hamburg, Munich, Wiesbaden, Cologne or Leipzig.
Here are all the study programmes in Fashion Design at a glance:
Course | University | Study site | Duration | Fees | |
---|---|---|---|---|---|
Costume and Make-up Design, Bachelor of Arts On-campus program | BSP Business and Law School | Berlin | 6 Semester | ||
Fashion Design, Bachelor of Arts On-campus program | Macromedia University of Applied Sciences | Berlin or Hamburg | 7 Semester | from 26100 € total from 725 € monthly | |
Fashion Design, Bachelor of Arts On-campus program | AMD Akademie Mode & Design | Berlin, Düsseldorf, Hamburg, Munich or Wiesbaden | 7 Semester | from 31500 € total from 750 € monthly | |
Fashion Design (with Internship), Bachelor of Arts On-campus program | AMD Akademie Mode & Design | Berlin | 7 Semester | from 31500 € total from 750 € monthly |
Studying Fashion Management: Study programmes at a glance

Fashion Management as a degree programme combines the subject of fashion with business administration basics. In a Fashion Management degree programme, you will therefore also deal intensively with topics such as accounting, financing and investment as well as controlling. The following is an example of the study plan for the B.A. Fashion & Design Management at the AMD Academy of Fashion & Design:
- 1st-3rd semester: Team building, presentation, management, marketing, communication, trend analysis, business administration, economics, accounting, statistics, financing and investment, design law, retail management and e-commerce, textile technology, clothing technology, fashion and design history, scientific work, design methodology, technical drawing, visual communication, computer applications
- 4th semester: Practical course
- 5th-6th semester: Strategic Management, International Management, Leadership, Price Management and Product Management, Human Resource Management, Communication Management, Quality Management, Cost and Performance Accounting, Supply Chain Management, Controlling, Company Project, Textile Technology, Clothing Technology, Fashion Theory, Material Technology, Fashion in Context, IT Applications, Elective modules
- 7th semester: Business start-up, application preparation, career planning, Bachelor supervision, Bachelor thesis, Bachelor colloquium
Here are all Bachelor's programmes in Fashion Management at private universities at a glance:
Course | University | Study site | Duration | Fees | |
---|---|---|---|---|---|
Fashion & Design Management, Bachelor of Arts On-campus program | AMD Akademie Mode & Design | Berlin | 7 Semester | from 31500 € total from 750 € monthly | |
Fashion Management, Bachelor of Arts On-campus program | Mediadesign University of Applied Sciences | Munich, Düsseldorf or Berlin | 7 Semester | from 23100 € total from 550 € monthly | |
Fashion Management, Master of Arts On-campus program | AMD Akademie Mode & Design | Berlin, Düsseldorf, Hamburg, Munich or Wiesbaden | 3 Semester | from 11160 € total from 620 € monthly | |
Fashion Management, Bachelor of Arts On-campus program | FHM University of Applied Sciences | Bielefeld, Frechen | 6 Semester | from 18320 € total from 495 € monthly | |
Global Brand & Fashion Management, Bachelor of Arts On-campus program | International School of Management | Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne, Stuttgart and Berlin | 6 Semester | from 35820 € total from 5970 € Semester fee | |
Luxury Management, Master of Science On-campus program | Fresenius University of Applied Sciences | Cologne | 4 Semester | from 21120 € total from 880 € monthly | |
Luxury, Fashion & Sales Management, Master of Arts On-campus program | International School of Management | Munich, Hamburg, Cologne, Berlin | 4 Semester | from 25820 € total from 6480 € Semester fee | |
Luxury, Fashion & Sales Management, Master of Arts On-campus program | International School of Management | Munich, Hamburg, Cologne or Berlin | 4 Semester | from 25920 € total from 6480 € Semester fee |
Studying Fashion Journalism: Study contents & Possibilities
Fashion Journalism as a degree programme deals with all relevant topics around journalism, especially also digital journalism and blogging. In addition, students of Fashion Journalism naturally dive deep into the topic of fashion. Below I show you an example of the study plan of the B.A. Fashion Journalism at the BSP Business and Law School Berlin:
- 1st semester: Business Administration, Fundamentals of Fashion Journalism, Professional Writing, Fashion History and Theory, Scientific Working
- 2nd semester: Economics, Media Economics, Communication Science and Psychology, Digital Journalism and Blogging, Fashion and Trend Design
- 3rd semester: Management I: Planning and Control, Basics of Marketing, Strategies and Instruments of Public Relations, Event Management, Practical Project I, Business English
- 4th semester: Management II: Organisation, photojournalism, cross media publishing for fashion products, practical project II, statistics
- 5th semester: Project study
- 6th semester: Management III: Human Resources and Leadership, compulsory elective module, Editorial Management, Business and Media Law, Bachelor Thesis and Colloquium
Here are the 3 only degree programmes in Fashion Journalism at a glance. Note that at Macromedia University of Applied Sciences you study "Journalism" with a specialisation in Fashion Journalism:
Course | University | Study site | Duration | Fees | |
---|---|---|---|---|---|
Fashion Journalism, Bachelor of Arts On-campus program | BSP Business and Law School | Berlin | 6 Semester | ||
Fashion Journalism and Communication, Bachelor of Arts On-campus program | AMD Akademie Mode & Design | Berlin, Düsseldorf or Munich | 7 Semester | from 31500 € total from 750 € monthly |
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