Fashion Design, Fashion Management & Fashion Journalism: A comparison of all Bachelor's/Master's degree programmes in Germany

  • 23Academic Programs
  • 19On-Site
  • 2Online
  • 1Part-time
  • 1Hybrid
  • 17Bachelor
  • 6Master
 · Last updated 13.09.2023

Inhalt

In Germany, Fashion Design and Fashion Management courses as well as Fashion Journalism are mainly offered by private universities of applied sciences. At first glance, the range of Bachelor's and Master's programmes in fashion is manageable, with about 20 courses. Since many private universities offer their degree programmes in several cities in Germany, you can study fashion in virtually every major German city from Hamburg to Munich.

In this section, we present all degree programmes in detail and compare them in terms of admission requirements, study content and specialisations, as well as tuition fees.

Overview of all Courses

We have a total of 22 courses in the field of Fashion.

AMD Akademie Mode & Design

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  7 Semester
  •  Berlin, Düsseldorf, Hamburg, Munich or Wiesbaden
  •  German

AMD Akademie Mode & Design

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  7 Semester
  •  Berlin, Düsseldorf, Hamburg, Munich or Wiesbaden
  •  German

IU International University of Applied Sciences

  • Distance learning program
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  online
  •  German
  •  Fashion management

International School of Management

  • Distance learning program
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  online
  •  German

Macromedia University of Applied Sciences

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  7 Semester
  •  Berlin or Hamburg
  •  German or English

AMD Akademie Mode & Design

  • On-campus program
  •  Master of Arts (M.A.)
  •  3 Semester
  •  Berlin, Düsseldorf, Hamburg, Munich or Wiesbaden
  •  German

AMD Akademie Mode & Design

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  7 Semester
  •  Berlin
  •  English
  •  Introduction, Forms + Lines I, II, Materials + Realization I, II, III, Design + Presentation I, II, Production Technices, Concept + Design I, Visualisation + Presentation I, Electives, Concept + Desig…

With this English-language bachelor's programme, you will learn creative, craft and technical skills as well as interdisciplinary thinking to create modern fashion collections. The programme includes a practical semester. You will study in Berlin at AMD's Campus for Fashion and Design.

AMD Akademie Mode & Design

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  7 Semester
  •  Berlin, Düsseldorf or Munich
  •  German

AMD Akademie Mode & Design

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  7 Semester
  •  Berlin
  •  English
  •  Marketing, Management, Trade Management, E-Commerce, Supply Chain Management, Product Management, Human Resources, Business Administration, Communication, Design Methodology, Trend Analysis, Fashion T…

This English-language Bachelor's programme qualifies you for management functions in the fashion, lifestyle and consumer goods industry. The programme combines sound theory with a high level of practical relevance - for example, through internships, through company cooperations and through visits to trade fairs. You will study in Berlin at the AMD Fashion & Design Campus.

  • On-campus program
  •  Master of Arts (M.A.)
  •  3 Semester
  •  Berlin
  •  English
  •  Strategic Foresight and Sustainable Digital Transformation, Sustainable Design Concepts, Fashion and Society, Business Ethics in Changing Markets, Circular Supply Chain Management, Sustainable Marketi…

This English-language Master's programme provides you in particular with content on the topics of "Sustainable Design Strategies", "Sustainable Production" and "Sustainable Business". You systematically deal with sustainable design developments & trends, innovative materials, innovative technologies and marketing. The study location is Berlin at the AMD Campus for Fashion & Design.

Fresenius University of Applied Sciences

  • On-campus program
  •  Master of Science (M.Sc.)
  •  4 Semester
  •  Munich, Cologne
  •  English
  •  Luxury Business Mix, Strategic Marketing & Brand Management, Leadership & Management, Advanced Project Management, German I: Living in Germany or Intercultural Communication & Competence, Research Met…

The Master's programme "Luxury Management" at Fresenius University of Applied Sciences imparts practice-oriented skills and knowledge in the field of luxury brand management and the luxury industry.

IU International University of Applied Sciences

  • Fulltime programm (blended learning)
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  Stuttgart, Munich, Cologne, Dusseldorf, Berlin, Virtual Campus
  •  German

Mediadesign University of Applied Sciences

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  7 Semester
  •  Munich, Düsseldorf or Berlin
  •  German and English

BSP Business and Law School

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  Berlin
  •  German

BSP Business and Law School

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  Berlin
  •  German

International School of Management

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne, Stuttgart and Berlin
  •  German

FHM University of Applied Sciences

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  Bielefeld, Frechen
  •  German

BSP Business and Law School

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  Berlin
  •  German

International School of Management

  • On-campus program
  •  Master of Arts (M.A.)
  •  4 Semester
  •  Munich, Hamburg, Cologne or Berlin
  •  German

University of Applied Management

  • Part-time program
  •  Bachelor of Arts (B.A.)
  •  7 Semester
  •  Ismaning, Berlin, Hamburg, Wien , Frankfurt, Mannheim, Leipzig
  •  German

BSP Business and Law School

  • On-campus program
  •  Bachelor of Arts (B.A.)
  •  6 Semester
  •  Berlin
  •  German

International School of Management

  • On-campus program
  •  Master of Arts (M.A.)
  •  4 Semester
  •  Munich, Hamburg, Cologne, Berlin
  •  German or English

Which university is the best?

In the field of fashion, there are comparatively many private universities that offer Bachelor's and Master's degrees in Fashion Design, Fashion Management and Fashion Journalism. Many universities also offer their courses at different locations. Example: AMD, which offers Bachelor's and Master's degrees in Fashion and Design in 5 cities in Germany.

I cannot give you a blanket answer as to which university is the best. When deciding for or against a university, you should consider the following decision criteria:

  • At which locations are the study programmes offered?
  • What does the degree programme cost, including enrolment and examination fees? Are monthly payments possible?
  • What are the precise study contents and specialisation options? If necessary, request module handbooks for individual study programmes.
  • How large is the university, how high is the student/support-ratio?
  • How specialised is the university in particular study programmes or subjects, such as fashion and design?

Here are the brief portraits of the universities with matching degree programmes at a glance:

icon amdAMD Academy Fashion & Design: The AMD Academy of Fashion and Design was founded in 1989. Since 2013, AMD has been part of the Fresenius University of Applied Sciences as a design department, making it the largest private university in Germany. Around 2,200 students were enrolled in the department in winter semester 2020/2021. The Bachelor's and Master's programmes in Fashion and Design are offered at a total of 5 locations, in Berlin, Hamburg, Munich, Düsseldorf and Wiesbaden.

logo macromediaMacromedia University of Applied Sciences: The Macromedia University of Applied Sciences (formerly MHMK, Hochschule für Medien und Kommunikation) is a private, state-recognised university of applied sciences based in Stuttgart. The university was founded in 2006, and in the winter semester 2019/2020, a total of 3,833 students were enrolled at the university. The university offers its Bachelor's degree programme in Fashion Design in Munich, Berlin and Berlin. In addition, the university offers a Master's degree in Business Management with specialisation options in Luxury and Fashion Management in Munich, Stuttgart, Frankfurt, Freiburg, Cologne, Hamburg, Leipzig and Berlin.

logo mdhMediadesign University of Applied Sciences: MD.H is a private, state-recognised university of applied sciences based in Berlin. The university was founded in 2004 and a total of 911 students were enrolled in winter semester 2019/2020. Currently, the university offers a total of 6 Bachelor's degree programmes, in the field of fashion the B.A. Fashion Business at the locations Munich, Dusseldorf or Berlin.

logo bspBSP Business and Law School Berlin: The BSP is a private, state-recognised university of applied sciences based in Berlin. The university was founded in 2009, and in the winter semester 2019/2020, a total of 1,324 students were enrolled at the business school. At its Creative Business faculty, the university currently offers 4 Bachelor's degree programmes ranging from Fashion Marketing to Fashion Journalism.

logo iubhIU International University of Applied Sciences: With over 100,000 enrolled students, IU is the largest university in Germany. The university is based in Erfurt, but IU also offers its campus programmes at many other locations throughout Germany. In addition to campus programmes in Business Administration & Management, among others, the university offers over 100 distance learning programmes as well as a large number of part-time and dual study programmes. In the field of fashion, IU offers a B.A. in Fashion Management as an online or distance learning programme.

logo ismInternational School of Management: ISM is a private, state-recognised university of applied sciences based in Dortmund. The university was founded in 1990 and a total of 2,781 students were enrolled in the winter semester 2019/2020. The business school offers its Bachelor's and Master's degree programmes in Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne, Stuttgart and Berlin. In the field of fashion, the university currently offers the B.A. Global Brand & Fashion Management, a distance learning course in brand and fashion management and the M.A. Luxury, Fashion & Sales Management.

logo bbwbbw University of Applied Sciences: The bbw University of Applied Sciences is a state-recognised, private university of applied sciences based in Berlin. The university was founded in 2007 and a total of 1,091 students were enrolled in the 2019/2020 winter semester. The university offers a B.A. in Fashion Management in the Faculty of Business and Economics.

logo fhmFHM University of Applied Sciences: FHM is a private, state-approved university of applied sciences with its headquarters in Bielefeld and further locations in Bamberg, Berlin, Hanover, Cologne, Pulheim, Rostock and Schwerin. The university was founded in 2000 and a total of 4,721 students were enrolled at the university in the winter semester 2019/2020. The university offers a Bachelor's programme in Fashion Management at the Münster and Frechen locations near Cologne.

logo fhamUniversity of Applied Management: The University of Applied Management is a private, state-recognised university of applied sciences located in Ismaning/Bavaria. The university was founded in 2004 and a total of 3,287 students were enrolled in winter semester 2019/2020. In the field of fashion, the university offers the B.A. Fashion Management & Global Brands in the study variants full-time, part-time, part-time and cooperative/dual study.

Seminar room of the AMD Academy Fashion & Design on the campus in Hamburg
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Studying fashion in Hamburg, Berlin, Munich etc.: Study cities at a glance

Particularly popular city for fashion design and fashion management studies: Berlin.

Study programmes in fashion are offered in all major cities in Germany.

Of course, the city of Berlin is particularly popular, as it is home to a large part of the fashion industry and also regularly hosts events such as Fashion Week.

But Hamburg and Munich are also popular cities when it comes to Bachelor's and Master's degree programmes in fashion.

Here is a comparison of the most important cities with fashion degree programmes:

Sort order: cost of living descending. Cost of living is an index of cost of living + rent. A cost of living index of 120 means that living in this city is 20% more expensive than living in New York City. Quality of life is the quality of life index, a combination of different indices. Details on the indices can be found at https://de.numbeo.com. Population density in inhabitants per km2
CityLiving­costsLiving­qualityPopulation­densityUniversities
Munich 66.53 176.16 4,736 AMD Academy of Fashion and Design, Mediadesign College of Design and Computer Science, International School of Management, Macromedia University of Applied Sciences
Frankfurt/Main 59.05 172.67 3,067 International School of Management, Macromedia University of Applied Sciences, School of Applied Management
Hamburg 56.32 162.48 2,447 AMD Academy of Fashion and Design, International School of Management, Macromedia University of Applied Sciences
Stuttgart 55.23 165.16 3,067 International School of Management, Macromedia University of Applied Sciences
Berlin 54.18 160.49 4,115 AMD Academy of Fashion and Design, Mediadesign University of Applied Sciences, BSP Business and Law School Berlin, Macromedia University of Applied Sciences, bbw University of Applied Sciences
Cologne 52.94 158.48 2,686 International School of Management, Macromedia University of Applied Sciences
Dusseldorf 52.61 175.02 2,860 AMD Academy of Fashion & Design, Mediadesign University of Design and Computer Science

Studying Fashion Design: Study programmes at a glance

In studying fashion design, you will not only deal intensively with all topics related to design, creativity and construction, but of course also with scientific work. As an example of the study content of a Fashion Design degree, here is the study plan of the Fashion & Design Management programme at the AMD Academy for Fashion & Design:

  • 1st-3rd semester: Creativity Training, Team Building, Scientific Work, Fashion Design, Creative Construction Systems, History of Clothing and Design, Manufacturing Technology, Textile Technology, Technical Projects, Technical Drawing, Artistic Forms of Representation, Fashion Representation, Design Theory, Computer Applications, Visual Communication, Elective Modules
  • 4th semester: Fashion Design, Men's Design, Creative Construction Systems, Aesthetics / Fashion Theory, Manufacturing Technology, Textile Technology, Materials Technology, CAD Grafis, Fashion Representation, Multimedia Presentation
  • 5th semester: Practical course
  • 6th semester: Fashion Design, Creative Construction Systems, Fashion in Context, Fashion Marketing, Product Management, Manufacturing Technology, Material Technology, CAD Grafis
  • 7th semester: Business start-up, application preparation, bachelor supervision, bachelor thesis, bachelor colloquium,presentation / documentation  (Show)

Fashion Design is currently offered as a degree programme by only 4 private universities. However, AMD and Macromedia University of Applied Sciences offer the course at several locations, so you can study Fashion Design in Berlin, Dusseldorf, Hamburg, Munich, Wiesbaden, Cologne or Leipzig.

Here are all the study programmes in Fashion Design at a glance:

CourseUniversityStudy siteDurationFees

On-campus program
Berlin6 Semester

On-campus program
Berlin or Hamburg7 Semesterfrom 26100 € total
from 725 € monthly

On-campus program
Berlin, Düsseldorf, Hamburg, Munich or Wiesbaden7 Semesterfrom 31500 € total
from 750 € monthly

On-campus program
Berlin7 Semesterfrom 31500 € total
from 750 € monthly

Studying Fashion Management: Study programmes at a glance

With a degree in Fashion Management, you will work, for example, as a product manager, as a fashion buyer or as an e-commerce manager.

Fashion Management as a degree programme combines the subject of fashion with business administration basics. In a Fashion Management degree programme, you will therefore also deal intensively with topics such as accounting, financing and investment as well as controlling. The following is an example of the study plan for the B.A. Fashion & Design Management at the AMD Academy of Fashion & Design:

  • 1st-3rd semester: Team building, presentation, management, marketing, communication, trend analysis, business administration, economics, accounting, statistics, financing and investment, design law, retail management and e-commerce, textile technology, clothing technology, fashion and design history, scientific work, design methodology, technical drawing, visual communication, computer applications
  • 4th semester: Practical course
  • 5th-6th semester: Strategic Management, International Management, Leadership, Price Management and Product Management, Human Resource Management, Communication Management, Quality Management, Cost and Performance Accounting, Supply Chain Management, Controlling, Company Project, Textile Technology, Clothing Technology, Fashion Theory, Material Technology, Fashion in Context, IT Applications, Elective modules
  • 7th semester: Business start-up, application preparation, career planning, Bachelor supervision, Bachelor thesis, Bachelor colloquium

Here are all Bachelor's programmes in Fashion Management at private universities at a glance:

CourseUniversityStudy siteDurationFees

On-campus program
Berlin7 Semesterfrom 31500 € total
from 750 € monthly

On-campus program
Munich, Düsseldorf or Berlin7 Semesterfrom 23100 € total
from 550 € monthly

On-campus program
Berlin, Düsseldorf, Hamburg, Munich or Wiesbaden3 Semesterfrom 11160 € total
from 620 € monthly

On-campus program
Bielefeld, Frechen6 Semesterfrom 25020 € total
from 695 € monthly

On-campus program
Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne, Stuttgart and Berlin6 Semesterfrom 34200 € total
from 5700 € Semester fee

On-campus program
Munich, Cologne4 Semesterfrom 21120 € total
from 880 € monthly

On-campus program
Munich, Hamburg, Cologne, Berlin4 Semesterfrom 22800 € total
from 5700 € Semester fee

On-campus program
Munich, Hamburg, Cologne or Berlin4 Semesterfrom 22800 € total
from 5480 € Semester fee

Studying Fashion Journalism: Study contents & Possibilities

Fashion Journalism as a degree programme deals with all relevant topics around journalism, especially also digital journalism and blogging. In addition, students of Fashion Journalism naturally dive deep into the topic of fashion. Below I show you an example of the study plan of the B.A. Fashion Journalism at the BSP Business and Law School Berlin:

  • 1st semester: Business Administration, Fundamentals of Fashion Journalism, Professional Writing, Fashion History and Theory, Scientific Working
  • 2nd semester: Economics, Media Economics, Communication Science and Psychology, Digital Journalism and Blogging, Fashion and Trend Design
  • 3rd semester: Management I: Planning and Control, Basics of Marketing, Strategies and Instruments of Public Relations, Event Management, Practical Project I, Business English
  • 4th semester: Management II: Organisation, photojournalism, cross media publishing for fashion products, practical project II, statistics
  • 5th semester: Project study
  • 6th semester: Management III: Human Resources and Leadership, compulsory elective module, Editorial Management, Business and Media Law, Bachelor Thesis and Colloquium

Here are the 3 only degree programmes in Fashion Journalism at a glance. Note that at Macromedia University of Applied Sciences you study "Journalism" with a specialisation in Fashion Journalism:

CourseUniversityStudy siteDurationFees

On-campus program
Berlin6 Semester

On-campus program
Berlin, Düsseldorf or Munich7 Semesterfrom 31500 € total
from 750 € monthly
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