Fashion Management, Master of Arts

Who is the Master Fashion Management (M.A.) suitable for?

With your M.A. in Fashion Management, you could work in brand management, product management or luxury goods and fashion management.

The Master's programme in Fashion Management (M.A.) is aimed at graduates who already have a connection to fashion, design or related areas and want to qualify specifically for management and leadership roles in the fashion and lifestyle industry. You are ideal if you want to work in product management, brand management, marketing, fashion design, fashion technology, or related fields in the fashion industry or switch to them. The full-time master's programme is also suitable for those who are already working in the industry and want to complement their practical knowledge academically. With the choice of specializations (product, brand, sales, society), you can tailor the course to your interests and career goals.

Admission requirements for the Master's programme in Fashion Management

In summary, you must meet the following formal criteria:

• Completed Bachelor's degree with at least 210 ECTS credits in one of the following degree programs:
  • Fashion and Design Management (B.A.),
  • Fashion Management (B.A.),
  • Fashion Design (B.A.),
  • Fashion Journalism & Communication
  • Another completed Bachelor's degree in a related field
• If your degree is not directly relevant: filling in missing content with bridging courses is possible.
• Possibly providing evidence of additional required technical competencies – this will be individually assessed by the university and communicated.
• Proof of a specific final grade may be required (depending on the individual application profile and possibly the university's requirements).

The course is taught in German. Therefore, adequate German language skills in speaking and writing are required.

All applicants go through a university-specific selection process. For detailed information on requirements and admission procedures, the AMD student advisory service provides comprehensive information. Arrange a callback...

Additional personal requirements to support study success:

• Interest in fashion, lifestyle, and innovation processes in the industry
• Willingness to take on practical project work and responsibilities
• Analytical skills as well as creativity and a sense of aesthetics
• Basic knowledge of brand management, product development, and/or marketing (e.g. from previous studies or professional practice)
• Organizational skills and time management, as the course can also be taken part-time alongside work
• Communication skills and ability to work in a team, especially for group work and presentations
• Interest in topics such as digitization and sustainability in the fashion industry

What competencies do you acquire in the Master's programme Fashion Management?

In the Master's programme Fashion Management (M.A.), you deepen your knowledge of the interfaces between product development, brand, distribution, and societal trends within the fashion and lifestyle industry. You develop analytical and strategic skills in the context of modern fashion companies. The targeted promotion of practical skills is a central component of this programme.

The following modules are provided in the study plan:

• 1st Semester: Brand Aesthetics, Scientific Project, Global Management, Leadership & New Work, Megatrends, Innovation & Transformation, Company Project Fashion Brand I/Company Fashion Product I
• 2nd Semester: Fashion, Technology Assessment & Business Models, Company Project Fashion Brand II/Company Fashion Product II, Specialisation
• 3rd Semester: Colloquium, Master's Disputation
• Accompanying Soft Skills: Within the framework of StudyPLUS, you can take language and IT courses and benefit from workshops on career orientation.

How is the Master's programme Fashion Management (M.A.) structured?

The Master's programme follows a clear semester structure and combines online phases with presence elements. You benefit from a flexible, student-centred workflow.

• Teaching Format: 50% Online events (live), 50% practical phases and presence elements.
• Presence Blocks: Three block weeks (two in the first, one in the second semester). The courses take place from Thursday afternoons to Saturday each time.
• Semester Overview:
  • 1st Semester: Fundamentals of Fashion Management, Empirical Research, Global and Innovation Management. Choice between Brand or Product module with real project work. Knowledge share: 60%, Practice share: 40%.
  • 2nd Semester: Choosing a specialisation module (Product, Brand, Sales, or Society) with in-depth practical elements. Knowledge and practice share each 50%.
  • 3rd Semester: Writing the Master's Thesis (100%). Possibility for an internship or for a semester abroad to extend the study to a fourth semester.
• Additional offers through StudyPLUS: Job-oriented IT and language courses, application coaching, guest lectures, career days, and access to a job portal.
• Language of Instruction: German.

The hands-on learning is supported by project cooperations with companies and by lectures from international industry experts.

What career opportunities does the Fashion Management Master's degree offer?

The degree opens up diverse career options for you in the international fashion, lifestyle, and consumer goods industry.

• Leadership Positions: You qualify for management tasks in marketing, product management, brand management, and retail.
• Typical Areas of Work:
  • Brand Management and Marketing
  • Product Management, Development, and Design
  • Purchasing as well as Supply Chain Management
  • Retail and Store Management, Sales Management (national/international)
  • Fashion Retail Management
  • Marketing Research
  • Luxury Goods and Fashion Management
  • Customer Relationship Management, Service
  • Data Management
  • Consulting and Business Development

Further Activities: With the contacts from your studies, there are opportunities for positions at renowned companies or for starting your own ventures. Activities in research institutions are also possible.

What costs and financing options can be expected?

For the Master's programme Fashion Management (M.A.), tuition fees start from 620 euros per month. In addition, there is a one-time registration fee of 695 euros. The total costs amount to approximately 11,855 euros.

Financial Options:

• Scholarship programmes
• Installment payment or student loan
• Support from the employer (possible for part-time studies)
• Application for state funding such as BAföG
• Tax deductibility as further education or advertising costs

Note: Many students use the StudyPLUS offers free of charge to expand their skills profile.

Related Courses at the AMD Academy of Fashion and Design

• Sustainable Design, M.A.: The programme combines theoretical knowledge with practical application and prepares students for a career as sustainable designers in various fields. Graduates of this programme are able to develop sustainable design strategies and create innovative solutions for social and ecological challenges.
• Sustainability in Fashion and Creative Industries, M.A.: This English-language Master's programme provides content on "Strategies for Sustainable Design," "Sustainable Production," and "Sustainable Business Management." Students systematically engage with developments and trends in sustainable design, innovative materials, technologies, and marketing. The study location is Berlin at the Campus for Fashion & Design of AMD.