English 
Deutsch Admission requirements
- a successfully completed Bachelor's degree programme, comprising at least 180 ECTS credits, for the Fast Track 210 ECTS credits or
- an equivalent degree at a university or university of applied sciences or a foreign institution of comparable standing and
- the application documents as well as
- successful participation in the admission test
The International School of Management is AACSB accredited – one of the few private universities to hold this worldwide award at the highest level.
Further information can be found on the ISM website.
Details
Do you want to qualify for activities in the luxury and consumer goods industry? Then the Brand Management Master’s is exactly the right choice for you. With this, you combine the focuses: marketing, retail, purchasing or sales with business administration knowledge. Your studies are ideally complemented by experienced lecturers from the industry, project work and excursions.
Advisory Service
Have questions about Academic Programs Luxury, Fashion & Sales Management? Ask your question here, even anonymously. An employee of the institution International School of Management or the editorial team will answer you.
Hi Simon, good question! In Germany, a Master's programme typically uses semesters (each semester = 6 months) as the standard way of stating duration. So: 3 semesters means 1.5 years – that’s considered the regular and fastest schedule for this MA. At ISM, the Luxury, Fashion & Sales Management MA has a standard duration of 3 semesters for those with a Bachelor’s degree worth 210 ECTS. If your Bachelor's is only 180 ECTS, you’ll take an extra semester (so: 4 semesters total, or around 2 years).
Realistically, it’s not designed to be finished in just one year: course load, required thesis, and timing of classes typically don’t allow you to squeeze it into a shorter timeframe. There might be tiny leeway if you have lots of previous credits or professional experience, but ISM sets 3 semesters as their official minimum for the fast track.
If you want to check what’s possible for your specific case (for example, recognition of prior learning), your best bet is to reach out directly to ISM’s admissions office.
Hi Florence,
here’s what I can tell you for the MA in Luxury, Fashion & Sales Management:
Teaching language: The programme is offered in both German and English – but it depends on the campus at which you enroll. The official info states that English tracks are available at the Berlin and Munich locations, but make sure to check if every elective is available in English as well and if your campus choice impacts the language of the curriculum.
Subject focus: The curriculum is strongly business-oriented. Core modules cover Brand Management, Luxury & Fashion Management, Sales Management, Customer Experience Management, and related subjects. The main focus is preparing students for management, marketing, and leadership roles in the luxury and fashion sectors.
If you’re looking for studies with a real emphasis on creative fashion skills – like design, styling, or costume work – this programme likely won’t dig deep into those artistic areas. It’s much more about the business, sales, and strategy side, as is the case with most Master's programmes in this field.
If you want a degree that’s truly hands-on in creative fashion (costume design, fashion creation), most available programmes are Bachelor's degrees or you’d need to combine this management degree with creative electives, if available.