Fashion Journalism and Communication, Bachelor of Arts

Admission Requirements

With your B.A. in Fashion Journalism and Communication, you work, for example, as a fashion journalist, content manager or creative communication director.

In order to commence a university course at the AMD Academy of Fashion and Design, applicants must prove the qualification required for the course (university entrance qualification). This is demonstrated by:

• the general higher education entrance qualification (Abitur), which entitles you to study at all universities and in all federal states,
• or the subject-specific higher education entrance qualification, which entitles you to study in the respective subject area and in the federal states listed on the certificate,
• or the university of applied sciences entrance qualification, which entitles you to study at a university of applied sciences or in a tiered degree programme at a university in the federal states listed on the certificate.

Alternatively, you can also be admitted without Abitur or university of applied sciences entrance qualification. The following is required for studying without Abitur:

• You have passed a master craftsman's examination.
• Or you have a qualification pursuant to the regulation on access for professionally qualified persons to universities in the state of Hesse, i.e. either a qualification from a professional advanced training of at least 400 hours, completion of a technical school or a professional or administrative academy, or passing a final examination in a state-recognised training occupation followed by at least three years of professional experience and passing a separate university entrance examination.
• For foreign qualifications, equivalence must be demonstrated for admission.

By the way: All applicants go through a university-internal selection process. Our student advisory service will provide you with detailed information on requirements and admission procedures. Arrange a callback …

Course Content and Specialisations

This degree programme systematically imparts skills in the areas of journalism, fashion, media, fashion staging, styling as well as communication and social media. You will learn journalistic forms of presentation for all media, storytelling in the form of photography and film, styling, as well as fashion journalistic staging forms. The place of study can be chosen as Berlin, Düsseldorf or Munich.

The following modules are planned in the curriculum:

• 1st–3rd semester: Introduction, Academic Work, Personal Skills, Journalism and Media Formats, Journalistic Forms of Presentation, Media Theory, Journalism Project, Editorial Design, Fashion Journalism Project, Media and Design Law, Digital Media Formats Project, Fashion Journalism, Fashion Design, Fashion and Cultural History, Fashion Staging and Styling Project, Fashion Photography, Textile Technology, Visual Communication, Fashion and Cultural Theory, Brand Communication, Public Relations and Social Media, Digital Media Design, Fashion Public Relations and Social Media, Fashion and Lifestyle  Communication, Fashion Social Media, Digital Media, Elective Modules
• 4th semester: Journalistic Formats (Online, Print), TV Journalism, Art Direction / Editorial Design, Editorial Management Project, Fashion and Cultural Studies, Textile Technology, Trend and Research, Fashion Journalism Project, Elective Modules
• 5th semester: Internship
• 6th semester: Fashion and Cultural Theory, Journalistic Forms of Presentation, Fashion Journalism and Staging, Art  Direction/Editorial  Design, Idea + Conception Project, Public Relations and Social Media, Digital Media Design, Media Marketing Project
• 7th semester: Media Lab, Application Training and Career Planning, Presentation Training, Tutorial, Research, Academic Form, Concept, Bachelor Thesis, Bachelor Defence

During the course of studies, you will also deepen your knowledge in exciting elective modules, for example in Brand Visual Storytelling, Storytelling, Retail, Event, Digital Media or Management.

Similar Degree Programmes at the AMD Academy for Fashion and Design

• Innovation Management & Design, B.A.: This AMD programme combines management skills with design competencies and is therefore located at the interface between management and creativity. Over 7 semesters, students are trained to become change managers and networkers. You can study either in Munich or Wiesbaden.
• Brand and Communication Design, B.A.: This degree systematically combines strategic communication with creative design and imparts a broad knowledge of brands, communication and current technologies over 7 semesters. The degree includes a practical phase of 6 weeks. You can study either in Düsseldorf or Munich.