Fashion Management, Bachelor of Arts

Who is the Bachelor’s degree in Fashion Management at FHM suitable for?

The Bachelor’s degree in Fashion Management (B.A.) at the University of Applied Sciences for Small and Medium Enterprises is aimed at anyone interested in fashion, trends, and the management of the fashion and textile industry. The course is especially suitable for school graduates with university entrance qualification or advanced technical college entrance qualification who aspire to a career in the national or international fashion industry. Professionals with relevant qualifications and experience in the textile, fashion, or retail sector may also find this course appealing. Graduates from vocational qualifications or technical colleges in related fields benefit from the possibility of having prior achievements recognised and thus shortening the duration of their studies. The programme is ideal for those who want to acquire business administration content combined with industry-specific knowledge of the fashion world.

What admission requirements apply to the Fashion Management course?

To be admitted to the Bachelor’s degree programme in Fashion Management at FHM, the following formal requirements must be met:

• General university entrance qualification (e.g. Abitur) or advanced technical college entrance qualification
• Professional qualification with university entrance eligibility, e.g.:
  • Master craftsman certificate
  • Master craftsman candidates with advanced technical college entrance qualification
  • Business administrators in the skilled trades
  • Business administrators (IHK)
  • Specialist administrators
  • Specialist purchasers
  • State-certified business administrators
  • Graduates of two-year technical college programmes

Furthermore, FHM examines whether prior achievements (e.g. from Berufskolleg Humboldstraße or Mode Design College) can be recognised. In this case, it is possible to reduce the duration of full-time study to 1.5 to 2 years.

Personal requirements for successful study in Fashion Management are a strong interest in fashion, lifestyle, and design, enjoyment of working with trends and design processes, as well as a willingness to engage with business administration and organisational issues. Communication skills, creativity, organisational talent, and openness to digital developments in the industry facilitate entry and later professional practice. For international career prospects, good English skills are an advantage.

Course Content: What Awaits You in the Bachelor of Fashion Management?

In the Fashion Management degree programme at the Fachhochschule des Mittelstands (FHM), you combine design-oriented expertise with business management skills. Fashion companies are internationally and digitally oriented – the study programme specifically prepares you for these challenges. You will learn both specialist knowledge of the fashion and textile industry as well as management skills and personal competencies.

• Professional Skills:
  • Fashion Business and Fashion Management
  • Textile Sciences
  • Pattern Making, Production Technology & CAD
  • Collection Development and Product Management
  • Fashion, Aesthetics & Design Theory
  • Visualisation of Creation
  • Market Research and Trend Analysis
  • International Fashion & Lifestyle Trends
  • Brand and Product Law
  • Sustainability in Fashion
  • Fashion Marketing & Communication
• Management Skills:
  • Business Administration and Basics of Accounting
  • Marketing, Sales, Retail and Global Management
  • Digital Commerce, E-Commerce and Digital Business Models
  • Business Plan Development
• Smart Skills:
  • Business English
  • Self-Management and Self-Marketing
  • Team Management, Presentation & Moderation
  • Studying in Practice (Internships, Projects at Home or Abroad)
  • Academic Work

Through the close connection of theory and practice with industry-relevant projects and excursions, all content is taught in a practice-oriented way.

Course Organisation: How Does the Fashion Management Degree Work?

The Bachelor of Fashion Management (B.A.) is offered as an innovative combined course. This combines several learning formats:

• On-campus phases at the FHM campus (e.g. in Bielefeld or Frechen)
• Live lectures in the virtual lecture hall: You can participate flexibly online
• Self-study via the FHM Online University: You complete some modules independently

The course comprises 180 ECTS and usually takes 36 months. The course starts annually in October. As part of practice-oriented modules, you work on projects and gain practical experience directly in the fashion industry. Small study groups ensure intensive supervision.

Prospects: In Which Jobs Do Graduates Work?

After graduating with a Bachelor of Arts in Fashion Management, you are versatilely qualified for the fashion and textile industry. Typical tasks include:

• Product and collection management at fashion labels
• Sales, marketing and communications departments in fashion and textile companies
• Controlling departments and management consulting
• Work at textile and fashion associations
• Retail and department store chains
• Licensing business, purchasing and sales, logistics
• Trend scouting and digital commerce

The course qualifies you for both specialist and management positions. With the knowledge acquired, you can work in traditional companies as well as in digital business models.

Locations: Where Can You Study Fashion Management?

The course takes place particularly at the FHM Campus Bielefeld. FHM offers a total of nine on-site locations in Germany; for Fashion Management, Bielefeld and possibly Frechen are currently offered as study locations. All locations are characterised by modern equipment, central location and a familiar campus atmosphere.

Tuition Fees and Financing Options

The monthly fee for the Fashion Management course is 525 Euros. The total cost over three years amounts to 19,400 Euros (including a final examination fee of 500 Euros). FHM offers various options for financing studies, such as student loans, scholarships or instalment payments. All courses are NC-free and partly accessible without a university entrance qualification.