Luxury Management, Master of Science

Admission requirements

With your Master in Luxury Management, you will work, for example, as a Luxury Brand Manager or Sales Manager for luxury brands.

The prerequisite for admission to this degree programme is a successfully completed Bachelor's degree (with a grade of "good" or better) with at least 180 ECTS credits or a comparable academic degree, such as a Diplom degree. In the case of a deviating grade point average, the ability to study can be proven, if necessary, by a separate selection interview.

In the case of a Bachelor's degree that has not yet been completed in full, 80% of the credit points to be acquired must already have been achieved at the time of application. The outstanding achievements must be completed by the time of enrolment at the latest.

In the previous Bachelor's degree programme, at least 20% of the ECTS points should be allocated to the subject area of economics. Missing ECTS points from the subject area of economics can be proven either by a separate entrance test or by proof of a successfully completed commercial vocational training or by at least 18 months of relevant professional activity in business administration.

In addition, you demonstrate language skills in English at least at level B2 of the Council of Europe Framework of Reference or equivalent.

Study content and specialisations

The Luxury Management degree programme at Fresenius University of Applied Sciences provides students with the skills and knowledge required for a successful career in the luxury goods industry. The focus of the programme is on developing leadership and management skills that are in demand in the luxury segment. Among other things, students learn strategies for customer acquisition and retention, brand management and luxury goods sales.

The curriculum includes the following modules:

• Semester 1: Luxury Business Mix, Strategic Marketing & Brand Management, Leadership & Management, Advanced Project Management, German I: Living in Germany or Intercultural Communication & Competence, Research Methodology
• Semester 2: Customer Experience in Luxury, Strategic & Financial Management in Luxury, Innovation Management & Design Thinking, Interdisciplinary Team Project I, German II: Working in Germany or Foreign Language Skills, Quantitative & Qualitative Methods for Business
• Semester 3: Origins of Luxury in History, Art & Culture, Media, Communication and Branding in Luxury, Advanced Team Project, Scientific Work in Practice, International Experience, Scientific Work in Practice, International Studies
• Semester 4: Stakeholder Communication & PR, Digital & Sustainable Transformation of Luxury, Master‘s Thesis

In the course of your studies, you will also delve into exciting specialisations, such as Corporate Finance or Consumer Behaviour & Psychology.

The study locations Cologne and Munich

The Master of Luxury Management is offered by the Fresenius University of Applied Sciences at 2 locations in Germany. Practical: If you would like to get to know a new city during your studies, simply change to one of the university's other campuses.

Cologne: Cologne, the vibrant city of 1.1 million people in North Rhine-Westphalia, not only offers plenty of culture and entertainment. The city is also one of the most important business locations in Germany. In particular, the city is home to media, insurance, food and chemical companies - so the chances of starting a career in Cologne after graduation are particularly high. You will find the Business & Media Campus and the Health & Social Campus of the university directly in the MediaPark, the business park for media companies in the Neustadt-Nord district of Cologne.

Munich: Munich is one of the cities with the highest quality of life in Germany. The Bavarian capital not only offers an enormous range of cultural activities and many sights, but also a beautiful surrounding area with numerous lakes. With its many well-known, internationally active companies, Munich is one of Germany's strongest economic cities. The Fresenius University of Applied Sciences has two campuses in Munich: The Business & Media Campus is located in Schwabing on Infanteriestrasse, the Health & Social Campus is on Charles-de-Gaulle-Strasse.

The Business and Media Campus of the Fresenius University of Applied Sciences in Cologne

The Business & Media Campus of the University in Infanteriestrasse in Munich

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