English 
Deutsch 
Luxury Management (M.Sc.): Who is the course suitable for?
The Master's degree programme in Luxury Management at Hochschule Fresenius is aimed at anyone who wishes to pursue or further develop a career in the international luxury goods and lifestyle industry. The course is particularly suitable for graduates with an economic or management-oriented first degree who want to acquire in-depth knowledge in brand management, international marketing, sales, and digital management within the luxury sector. Career starters from other fields planning a targeted sector change into the luxury industry are also part of the target group.
What admission requirements do you have to meet?
For admission to the Master's in Luxury Management, you need:
- A completed Bachelor's degree programme of at least six semesters with 180 ECTS credits.
- At least 30 ECTS credits in economics or management from your prior studies.
- If you have acquired fewer than 30 ECTS in economic or management-related modules, participation in an online admission test to prove the required knowledge is possible.
- English language skills at level B2 of the Common European Framework of Reference for Languages (CEFR), to be proven, for example, by a recognised language test, high school diploma or equivalent certificate.
To successfully begin this course, you need a strong interest in international markets and trends in the luxury sector. Analytical thinking, communication skills and organisational talent are important personal prerequisites. Experience in marketing, sales, brand management or event management is advantageous – as well as teamwork, initiative, a high willingness to learn and intercultural openness. Good English skills and enjoyment of international cooperation are expected, as the entire course is conducted in English and international collaborations are a key focus.
Study Content in Detail
In the Luxury Management Master's programme at Hochschule Fresenius, you will engage intensively with management approaches in the luxury segment. You will learn how international luxury companies build, maintain, and further develop brands. The curriculum combines business administration expertise with industry-specific content, including:
- Luxury Business Mix and the particularities of global luxury markets
- Strategic Marketing & Brand Management specifically for luxury brands
- Leadership skills and modern management in international companies
- Project management and methods for developing innovative luxury products
- Research Methodology, Quantitative & Qualitative Methods in an economic context
- Customer Experience Management as well as analysis of the Customer Journey in the luxury sector
- Strategic & Financial Management in Luxury, including pricing strategies
- Innovation management and Design Thinking in the luxury industry
- Stakeholder communication, Public Relations and digital media for luxury goods
- Historical, art and cultural studies classification of luxury
- Specialisation in Digital & Sustainable Transformation of Luxury
Individual focus areas can be chosen, such as Corporate Finance, Sustainability Management & CSR, Entrepreneurship, International Relations & Current World Affairs, as well as Consumer Behavior & Psychology. A compulsory internship or a stay abroad complement your profile.
How does the course work?
The course lasts four semesters and is organised as a full-time on-campus programme. The lessons take place at the Cologne campus. The focus is on lectures, seminars, practical projects and project-based team work. You will gain practical experience through excursions, case studies and the compulsory internship. International aspects are emphasised through English-language teaching content, elective modules on Intercultural Communication & Competence and the possibility of a semester abroad.
The course comprises 120 ECTS credits and concludes with the master’s thesis in the fourth semester. StudyPLUS offerings provide you with additional courses in languages, career development and personal further training.
Career perspectives after graduation
Graduates of the Luxury Management Master’s work in international luxury companies, consultancies and agencies or specialise in marketing and brand management in the premium segment. Typical job profiles include:
- Product management for luxury goods
- Digital Marketing Management at international luxury brands
- PR and influencer marketing management in the high-end sector
- Consulting for brand building and sustainable transformation of luxury companies
- Leadership and management positions specifically for customer experience, sales and distribution in the luxury market
The degree qualifies you for positions in companies such as Louis Vuitton, Sephora, Swarovski, Estée Lauder Companies, as well as in the international hospitality industry.
Campus and Study Location: Cologne as the centre for your Luxury Management studies
The course takes place at the modern Cologne campus of Hochschule Fresenius. The central location allows you to experience urban life with numerous cultural and culinary offerings. The Cologne campus offers technical equipment, a library and access to networking events. International cooperations and a broad partner network in the luxury industry round off the location profile.
Costs and Financing: What you need to plan for
The monthly tuition fee is 880 euros (a total of 21,120 euros for four semesters). In addition, there is a one-off registration fee of 695 euros. The price includes all on-site classes, teaching materials, individual support, access to StudyPLUS offerings and language courses.
You can finance your studies through BAföG, scholarship programmes or study loans. The study counselling service at Hochschule Fresenius provides information about tailored financing options and assists with applications.
Lade…
Experiences & Reviews
Reviews you can rely on Share your experience with this university - for nothing in return. For more transparency and better decisions.
👉 Rate honestly nowAlso interesting 👇
Digital Management & Leadership
- Fresenius University of Applied Sciences
- 4 Semester
- Munich or Wiesbaden
- German
- Digital Transformation, Digital Economy, Creative Tools & Design Thinking, Business Planning & Finance, Digital Law, Empirical Methods in Applied Rese…
Business Administration
- Fresenius University of Applied Sciences
- 4 Semester
- Cologne, Hamburg
- German
- Business Management Fields in SMEs, Controlling and Financing in SMEs, Work in Transition, Innovation and Technology Management, Business Ethics and C…
Advisory Service
Have questions about Academic Programs Luxury Management? Ask your question here, even anonymously. An employee of the institution Fresenius University of Applied Sciences or the editorial team will answer you.
or post as a guest