fashion marketing, Bachelor of Arts

Admission requirements

Studying at BSP Business School Berlin is NC-free. For us, performance, talent, motivation, and discipline count more than the grade average on the final certificate.

To be admitted to our Bachelor's degree programme in Fashion Marketing, you must meet the following entry and admission requirements:

• Eligibility to study in accordance with § 10 BerlHG (general university entrance qualification, subject-specific university entrance qualification, university of applied sciences entrance qualification, or equivalent qualification) or
• Possibility of further studies in accordance with § 11 BerlHG
• University entrance qualification for professionally qualified persons in accordance with § 11 BerlHG

The degree programme Fashion Marketing at BSP Berlin combines classic business administration and management skills with fashion-specific content. In addition to the theoretical part, participants also acquire practical knowledge in fashion design and production and can directly apply their knowledge in the everyday professional world of the fashion industry through numerous practical projects. An internship abroad also gives them the opportunity to gain a foothold in the international fashion world.

The strong practical relevance is particularly evident in the project study phase, in which students gain their own experience directly in companies of the fashion industry during a multi-week project study and then present it. Here, the BSP Career Center plays an important role as an interface between students and various national and international companies.

Job profile and career opportunities

The fashion industry is one of the fastest-moving sectors. The fluctuation of trends and fashion phenomena forces companies to update their collections several times a year, which repeatedly requires new campaigns and positioning. Thus, the fashion industry is a very demanding and complex working environment.

After graduation, career opportunities open up for them, among others, in (online) fashion retail, mail order, textile, shoe and accessory chains, the cosmetics industry, or in PR and advertising agencies.