Fashion Management, Bachelor of Arts

Fulltime programm (blended learning) @ IU International University of Applied Sciences 

👉 The Bachelor's program in Fashion Management at IU offers you a comprehensive education in the dynamic world of fashion. The program provides you with knowledge in the areas of design, product development, purchasing, sales, and marketing strategies that are essential for the successful management of fashion companies. You will learn how to analyze market trends, plan innovative collections, develop marketing strategies, and build successful fashion brands. In doing so, you will benefit from hands-on projects, an international network, and experienced instructors who will provide you with valuable insights and support.

At a Glance

🏫 University IU International University of Applied Sciences, UAS based in Erfurt
Practical relevance, international orientation or maximum flexibility: IU International University (IU) prepares over 100,000 students for the global job market. It brings together under its umbrella more than 100 study programs offered in three independent university areas: the IU Dual Study Program, the IU Distance Learning Program and the flexible IU myStudium. IU offers students a network of renowned practical partners in the business world: more than 15,000 companies have already successfully cooperated with IU, including ZURICH Versicherungen or Motel One. IU, which was founded in 2000, is now represented in over 40 cities in Germany.
🎓 Field of Study Fashion
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Fashion and design history, visual merchandising and store design, fashion brand management, business administration, economics and markets, intercultural and ethical competences, introduction to scientific work for business, management and communication, collaborative work, statistics, marketing, fashion trend research, digital future commerce, fashion cycle management, quality management in the fashion industry, textile technologies in the fashion industry, law, market research, project management, online marketing, investment and financing, leadership 4.0, cost and performance accounting, assortment planning and order management, project: product development and fashion design, expansion and portfolio management in the fashion industry, seminar: corporate social responsibility in the fashion industry, elective area A, personnel and corporate management, elective area B, project: fashion business plan, elective area C, bachelor thesis colloquium
📚 Electives Product management in the fashion industry, fashion buying, fashion marketing management, e-commerce, store and sales management, product management and design basics, negotiation and conflict management, CRM, digital and mobile campaigns, basics of webshop programming, advanced leadership, business consulting, applied content marketing, digital business models, event management, commercial and corporate law, Austrian business law, intercultural management: theory and practice, market and advertising psychology, media law and data protection for non-technical courses, public relations and public affairs, social commerce and social media marketing, webshop business model development, foreign language (English, French, Spanish or Italian), general studies
📍 Location Stuttgart, Munich, Cologne, Dusseldorf, Berlin, Virtual Campus
📅 Enrollment Anytime
💶 Fees
from 439 € monthly
from 15804 € total
🔗 More Info https://www.iu.de/mystudium
  • flexible full-time study without attendance requirement at Germany's largest university
  • studies start in January, April, July, and October, depending on the study location
  • study possible at over 10 locations throughout Germany, or alternatively at the Virtual Campus
  • interesting specializations, such as Fashion Marketing Management or Negotiation and Conflict Management

These are the requirements for the Bachelor's in Fashion Management

With your Bachelor's in Fashion Management, you could work as a product manager or fashion buyer.

To be admitted to the private Bachelor's program in Fashion Management at IU International University, you need to have either a high school diploma (general higher education entrance qualification), a technical college entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can also study Fashion Management without a high school diploma. To be admitted to IU's program without a high school diploma, you must have completed an advanced training course, such as becoming a state-certified business economist, or hold a master craftsman certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after completing this training.

These are the study contents in the Fashion Management program

This Bachelor's degree at IU includes approximately 32 modules that you will take and complete over the course of 6 semesters of regular study time. Each module is worth 5-10 credits (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will earn 180 credits from module to module and from semester to semester.

The typical course schedule for full-time studies in Fashion Management looks as follows:

  • Semester 1: Fashion and Design History, Visual Merchandising and Store Design, Fashion Brand Management, Business Administration, Economics and Markets, Intercultural and Ethical Competencies
  • Semester 2: Introduction to Scientific Work for Business, Management, and Communication, Collaborative Work, Statistics, Marketing, Fashion Trend Research, Digital Future Commerce
  • Semester 3: Fashion Cycle Management, Quality Management in the Fashion Industry, Textile Technologies in the Fashion Industry, Law, Market Research, Project Management
  • Semester 4: Online Marketing, Investment and Financing, Leadership 4.0, Cost and Performance Accounting, Assortment Planning and Order Management, Project: Product Development and Fashion Design
  • Semester 5: Expansion and Portfolio Management in the Fashion Industry, Seminar: Corporate Social Responsibility in the Fashion Industry, Elective Area A, Personnel and Corporate Management, Elective Area B
  • Semester 6: Project: Fashion Business Plan, Elective Area C, Bachelor's Thesis Colloquium

One of the key features of the Bachelor's program in Fashion Management at IU is the numerous opportunities to specialize in areas of interest and professional fields in the elective area.

For the first specialization, you can choose from these exciting modules: Product Management in the Fashion Industry, Fashion Purchasing, Fashion Marketing Management, E-Commerce, Store and Sales Management.

For the second specialization, you can select one of these study modules: Product Management and Design Basics, Negotiation and Conflict Management, CRM, Digital and Mobile Campaigns, Fundamentals of Webshop Programming, Advanced Leadership.

Finally, for the third specialization, you can choose one of these study modules: Business Consulting, Applied Content Marketing, Digital Business Models, Event Management, Trade and Company Law, Austrian Commercial Law, Intercultural Management: Theory and Practice, Market and Advertising Psychology, Media Law and Data Protection for non-technical courses, Public Relations and Public Affairs, Social Commerce and Social Media Marketing, Webshop Business Model Development, Foreign Language (English, French, Spanish or Italian), General Studies

How myStudies Fashion Management at IU Works

The myStudies program at IU International University is a flexible hybrid study program that combines campus life with self-study phases at home.

Classes are held on-site 2-3 days per week. Alternatively, students can attend the classes online via the IU Virtual Campus.

Through the online portal and the Learn App of IU, students have access to study materials, presentations, and videos for the Fashion Management modules at any time.

Each semester consists of 2 parts, allowing you to take 3 modules per semester. Modules in Fashion Management, for example, conclude with an exam or a term paper.

Cities where you can study Fashion Management privately

With over 35 campuses throughout Germany, IU International University is present throughout Germany for courses in all disciplines.

The hybrid program in Fashion Management is currently offered by the university in 5 cities, such as Munich, Cologne, or Düsseldorf.

On campus, you can attend your classes. In the lounge area, you can interact with your fellow students. Depending on the city, you may also have access to other universities' cafeterias, cafés, and libraries – for example, at the Berlin location.

Studying Fashion Management at the IU Virtual Campus

If there is no IU campus near you or if you prefer flexible and digital learning, you can also enroll in the so-called IU Virtual Campus.

On the Virtual Campus, you can attend your Fashion Management classes, for example, through regular video conferences with your classmates and instructors.

Through the IU MyCampus learning platform, you can access study materials and the virtual library. Using the LearnApp from IU, you can also study your materials digitally on a tablet.

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