• Distance learning program
•  Master of Arts (M.A.)
•  2 Semester
•  online
•  German or English
•  International Consumer Behavior, Applied Marketing Research, Online and Social Media Marketing, International Marketing, Advanced Research Methods, Digital Business Models, Seminar: Current Issues in …

The master's program in marketing management takes only 2-4 semesters in full-time study or 4-8 semesters in part-time study, depending on the prerequisites. You will deal with topics such as online and social media marketing and delve into media psychology, communication psychology and PR, for example.

• Dual studies
•  Bachelor of Arts (B.A.)
•  7 Semester
•  Aachen, Augsburg, Bochum, Berlin, Bielefeld, Bochum, Brunswick, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hanover, Karlsruhe, Kassel, Cologne, Leipzig, Luebeck, Mainz, Mannheim, Munich, Muenster, Potsdam, Ravensburg, Regensburg, Rostock, Stuttgart, Ulm, Wuppertal, Kiel, Chemnitz, Bonn, Wuerzburg or Virtual Campus
•  German
•  Business Administration, Statistics, Consumer Behavior, Introduction to Scientific Work for Business Management and Communication, Practical Project 1: Agile Project Management, Practical Reflection 1…

In the dual study program Marketing Management at Germany's largest university, you systematically engage with current trends in marketing as well as the fundamentals of business administration. Additionally, you can choose to specialize in Sales & Distribution, Online Marketing, or Digital Business. Over the course of 7 semesters, theory and practice alternate regularly, often on a weekly basis. And as for the tuition fees, your practical partner covers them!

• Fulltime programm (blended learning)
•  Bachelor of Arts (B.A.)
•  6 Semester
•  Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Brunswick, Bremen, Chemnitz, Cologne, Dortmund, Dresden, Dusseldorf, Erfurt, Essen, Frankfurt a.M., Freiburg, Hamburg, Hanover, Karlsruhe, Kassel, Kiel, Leipzig, Luebeck, Mainz, Mannheim, Munich, Muenster, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Wuerzburg or Virtual Campus
•  German
•  Business Mathematics, Consumer Behavior, Service Management, Introduction to Media and Communication Studies, Business Administration I II, Managerial Economics, Introduction to Academic Work, Statist…

You want to shape how products and services are consumed? As a marketer, you need to understand the market, identify trends, and analyze customer needs. Developing effective marketing strategies requires a broad knowledge that goes far beyond the four Ps (product, price, place, promotion). So that you can later work as a leader and marketing expert in a variety of industries, you will also gain insights into the digital marketing world, which is increasingly permeating life.

• Distance learning program
•  Bachelor of Arts (B.A.)
•  6 Semester
•  online
•  German
•  Business Administration, Introduction to Scientific Working, Marketing, Basics of Growth Hacking, Consumer Behavior, Design Thinking, Online Marketing, Social Media Marketing, Basics of Product Manage…

In the Bachelor Growth Hacking at Germany's largest university, you will learn how to steer a company towards growth. You will not only focus on online marketing, but also on IT, data analysis, and product management. Over the course of 6 semesters of full-time study or part-time study, you will also delve into 3 exciting modules of your choice.

• Distance learning program
•  Bachelor of Arts (B.A.)
•  6 Semester
•  online
•  German
•  Introduction to Scientific Work, Business Administration, Basics of Product Management, Project Management, Digital Business Models, Design Thinking, Statistics, Marketing, Collaborative Work, Market …

With this degree program, you will systematically learn the basics of product management, design principles, and everything you need to know to pursue a career in product management. You can choose to study full-time for 6 semesters or part-time for 8-12 semesters. During the course of your studies, you will also delve into topics of your choice, such as market psychology or online sales management and distribution.

• Distance learning program
•  Bachelor of Arts (B.A.)
•  6 Semester
•  online
•  German
•  Introduction to Scientific Work, Sustainability from a Consumer Perspective, International Consumer Behavior, International Brand Management, Introduction to User Research, Project: Sustainability fro…

In the online course Customer Centricity, you will systematically engage with topics such as Customer Relationship Management and Consumer Psychology in a full-time study over 6 semesters or part-time study over 8-12 semesters. In addition, you will delve into several elective courses, such as Market and Economic Psychology. Exams can be taken online or in person, and lectures are optional and held virtually.

• Distance learning program
•  Master of Arts (M.A.)
•  4 Semester
•  online
•  German

• Distance learning program
•  Bachelor of Arts (B.A.)
•  6 Semester
•  online
•  German
•  Marketing, Introduction to Scientific Work, Business Administration, Market Psychology, Global Companies and Globalization, Digital Skills, International Marketing, Collaborative Work, Managerial Econ…

The Bachelor's degree program in International Marketing at IU International University provides students with knowledge and skills in the areas of marketing, market research, and international business. The curriculum covers topics such as marketing strategies, market research, product development, international management, and intercultural communication. Students also learn how to plan, implement, and evaluate marketing campaigns for global markets. The program is practice-oriented and prepares students for a career in international marketing.

• Distance learning program
•  Master of Arts (M.A.)
•  2 Semester
•  online
•  German
•  Online and Social Media Marketing, Performance Marketing: Search and Social, Performance Marketing: Affiliate and Mail, Digital Analytics and Strategies, Research Methodology, Project: Agile Online Ma…

The master's program Online Marketing lasts 2-4 semesters in full-time study, depending on the prerequisites, or 4-8 semesters in part-time study. You will deal with topics such as online and social media marketing and delve into areas such as data-driven marketing and controlling.

• Distance learning program
•  Bachelor of Arts (B.A.)
•  6 Semester
•  online
•  German
•  Business Administration, Introduction to Scientific Work, Cost and Performance Accounting, Marketing, Statistics, Consumer Behavior, Media Law, Collaborative Work, Introduction to Data Protection and …

The Bachelor's degree program in Online Marketing at IU International University provides students with knowledge and skills in the areas of online marketing and digital business processes. The curriculum includes topics such as search engine optimization, social media marketing, digital branding, and web analysis. Additionally, students learn how to plan, implement, and evaluate campaigns to enhance the online presence of companies. The program is practice-oriented and prepares students for a career in digital marketing.

• Dual studies
•  Bachelor of Arts (B.A.)
•  7 Semester
•  Augsburg, Berlin, Bielefeld, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Essen, Frankfurt, Hamburg, Hanover, Cologne, Leipzig, Mannheim, Munich, Muenster, Nuremberg, Stuttgart or Virtual Campus
•  German
•  Online marketing, statistics, consumer behavior, Introduction to scientific work for business management and communication, Practical project 1: Agile project management, Reflective practice 1: Market…

In the dual study program Online Marketing at Germany's largest university, you systematically engage with topics such as communication and brand policy or market research and analysis. Additionally, you can specialize in Digital Business, E-Commerce, or Social Media Marketing. Over 7 semesters of regular study time, theory and practice regularly alternate, for example on a weekly basis. And the study fees, your practical partner covers them!

• Distance learning program
•  Bachelor of Arts (B.A.)
•  6 Semester
•  online
•  German
•  Business Administration, Marketing, Introduction to Academic Writing, Business Mathematics, Digital Skills or Content Management Systems, Accounting and Balance Sheet, Online Marketing, Cost and Perfo…

The Bachelor's degree program in Marketing through distance learning provides students with a solid understanding of market research, brand management, advertising, and sales management. The aim of the program is to prepare students for a career in marketing and to equip them with the skills to plan and implement successful marketing strategies. Both theoretical foundations and practical applications are emphasized to provide students with a hands-on education.

• Distance learning program
•  Bachelor of Arts (B.A.)
•  6 Semester
•  online
•  German
•  Foundations of Economics: including Business Law, Marketing, Economics, Cost Accounting and Controlling, Quantitative Methods, Operations, Investment and Financing, International Studies, Business Adm…

The distance learning course "Sales and Management" offered by the European Distance University Hamburg GmbH provides a comprehensive introduction to business administration, including business law, marketing, controlling, and more. Advanced topics cover Advanced Sales subjects such as customer relationship management, sales control, and psychology in sales. The course culminates in the completion of a Bachelor's thesis. Students attend nine on-site seminars in Hamburg as well as an international seminar abroad. With a duration of 36 months and an effort of approximately 25 hours per week, the course leads to the degree of Bachelor of Arts.

• Distance learning program
•  Master of Arts (M.A.)
•  4 Semester
•  online
•  German
•  Marketing: Brand-Management, Marketing, Marketing Research, Market and Advertising Psychology Sales: Management using Sales as an example, Sales and Retail Management, International Sales and Marketin…

The distance learning program is suitable for employees in marketing departments (B2C as well as B2B) as well as for employees in advertising, PR, or media agencies. It is also ideal for ambitious employees from other areas of the company (e.g. corporate staff, strategic planning) who want to successfully enter marketing or want to comprehensively understand its functions.

• Distance learning program
•  Master of Arts (M.A.)
•  4 Semester
•  online
•  English
•  Advanced Growth Hacking, International Consumer Behavior, Online and Social Media Marketing, Advanced Research Methods, Data Driven Marketing, Project: Growth Hacking Tools, Performance Marketing, Des…

The master's program Growth Hacking at IU International University provides students with skills and knowledge in the areas of digital marketing, web analytics and data analysis to develop and implement innovative marketing strategies. The focus is on growing companies and startups by targeting users and customers and optimizing processes and services. The practice-oriented degree program prepares students for a career in online marketing, e-commerce or business start-ups.

• On-campus program
•  Master of Science (M.Sc.)
•  4 Semester
•  Cologne, Berlin
•  English
•  Strategic Marketing Management, Brand Theory & Corporate Brand Strategy, Leadership & Management, Advanced Project Management, German I: Living in Germany or Intercultural Communication & Competence, …

The Master's programme "Marketing & Brand Management" at Fresenius University of Applied Sciences provides practice-oriented skills and knowledge in the field of marketing and brand management.

• Distance learning program
•  Master of Arts (M.A.)
•  4 Semester
•  online
•  English
•  Leadership, Product Discovery and Validation, International Marketing, Business Model Design, Product Delivery and Development, Advanced Research Methods, Managing Across Borders, Product Lifecycle Ma…

The distance learning Master's programme in Product Management at IU Fernstudium prepares students specifically for management positions in the field of product management. The programme provides comprehensive knowledge in the areas of product development, market research, marketing strategies and project management. Students acquire the skills to plan, develop and market products throughout their entire life cycle.

• On-campus program
•  Master of Science (M.Sc.)
•  4 Semester
•  Dusseldorf, Hamburg, Cologne, Munich
•  German
•  Strategic Management, Agile Product & Innovation Management, Principles of Corporate Communication, Channel Management, Consumer Behaviour, Empirical Methods of Applied Research, Sales Organisation & …

The Master's programme in Marketing & Sales at Fresenius University of Applied Sciences offers a comprehensive education in the field of marketing and sales. This hands-on programme teaches students a wide range of marketing strategies and sales tactics to prepare them for a successful career in the corporate world. With a focus on current trends and developments in the industry, graduates of this programme are well equipped to succeed in marketing and sales positions.

• Distance learning program
•  Master of Arts (M.A.)
•  4 Semester
•  online
•  English

• Distance learning program
•  Master of Arts (M.A.)
•  2 Semester
•  online
•  English
•  Fundamentals of Digital Product Management, Product Development, Digital Business Models, Digital Analytics and Strategies, Digital Business Management, Applied Research, Seminar: Current Issues in Pr…

The "Digital Product Management" distance learning Master's programme at IU Fernstudium is aimed at students who are looking for specialised training in the field of digital product management. The degree programme provides in-depth knowledge in the areas of product development, digital marketing, user experience (UX) and agile project management. Students learn how to plan, develop and successfully market digital products throughout their entire life cycle. Special emphasis is placed on the application of modern technologies and innovative concepts in the digital environment.