Online Marketing, Master of Arts

These are the requirements for the Master's in Online Marketing

With your Master's in Online Marketing, you can work, for example, as an Online Marketing Manager, Head of Online Marketing, or Performance Marketing Specialist.

The IU International University offers the Master's in Online Marketing in 2 variants: the 60-ECTS variant takes 2 semesters in full-time studies, while the 120-ECTS variant takes 4 semesters in full-time studies.

For both variants, a first academic degree from a state-recognized or state university is required, such as a Bachelor's or Master's degree. The final grade of your degree should be at least "Satisfactory."

For the 60-ECTS variant, the following is also required:

• If your first degree is 240 ECTS and you can demonstrate at least 1 year of qualified work experience, you can be immediately enrolled in the Master's program.
• If your first degree is 210 ECTS and you have at least 1 year of qualified work experience, you can be immediately enrolled in the Master's program in Online Marketing.
• If your first degree is 180 ECTS, you complete courses totaling at least 30 ECTS and additionally demonstrate at least 1 year of work experience. Alternatively, you demonstrate at least 2 years of qualified work experience.

For the 120-ECTS variant, the following is also required:

• Your undergraduate degree should have a focus on economics or business administration.
• If your undergraduate degree does not have a relevant focus, you must complete a Master's access examination. Upon passing this, you will be enrolled in the Master's in Online Marketing.

Additionally, you can choose to complete this Master's program in German or English. If you opt for the English-language version, you must demonstrate your English proficiency through TOEFL, IELTS, Duolingo English Test, Cambridge Certificate, or similar. Upon request, you can also complete a free English course at IU at level B2.

Furthermore, you can have extensive prior achievements recognized to shorten your study time in distance learning and save on tuition fees. Recognitions can include achievements from previous Master's programs or extensive work experience in the field of Online Marketing, which the university may acknowledge. It is best to submit your recognition request along with your application.

These are the study contents in the online course Online Marketing

This Master's program at IU includes about 8-16 modules that you will take and complete over a period of 2-4 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will earn 60-120 credit points from module to module and from semester to semester.

In the 60-ECTS variant, the full-time program is structured as follows:

• Semester 1: Online and Social Media Marketing, Performance Marketing: Search and Social, Performance Marketing: Affiliate and Mail, Digital Analytics and Strategies, Research Methodology, Project: Agile Online Marketing
• Semester 2: Seminar: Marketing Responsibility, Elective Module A, Master's Thesis

For specialization, you have the choice of these exciting modules: Artificial Intelligence, Data Driven Marketing and Controlling, Digital Transformation, Digital Business and Society, E-Commerce, Innovation and Entrepreneurship, Communication and Public Relations, Creative Working Methods and Leadership, Mobile Marketing, New Work, Product Development and Design Thinking, Sales, Pricing and Brand Management, SEA and Social Media Marketing, Strategy Development, Salesforce Consultant, Salesforce Sales, Salesforce Developer.

In the 120-ECTS variant, the full-time program is structured as follows:

• Semester 1: International Marketing, Online and Social Media Marketing, Customer Relationship Marketing, Market Research, Design, Lean and Game: Social and Creative Methods, Marketing Project
• Semester 2: National and International IT Law, User Interface and Experience, Performance Marketing: Search and Social, Performance Marketing: Affiliate and Mail, Research Methodology, Project: Agile Online Marketing
• Semester 3: Digital Analytics and Strategies, Seminar: Marketing Responsibility, Elective Module A, Elective Module B
• Semester 4: Master's Thesis

What's special about the Master's program in Online Marketing at IU are the numerous opportunities to deepen your knowledge in elective areas according to your own interests and professional fields.

For your first specialization, choose one of these study modules: Data Driven Marketing and Controlling, E-Commerce, Mobile Marketing, SEA and Social Media Marketing, Salesforce Consultant.

For your second specialization, choose one of these modules: Artificial Intelligence, Data Driven Marketing and Controlling, Digital Transformation, Digital Business and Society, E-Commerce, Innovation and Entrepreneurship, Communication and Public Relations, Mobile Marketing, Product Development and Design Thinking, Sales, Pricing and Brand Management, SEA and Social Media Marketing, Salesforce Sales, Salesforce Developer.

How flexible is the standard study time in the distance learning course Online Marketing

At IU International University, in the part-time distance learning program, you can choose from 3 study models:

• In the full-time program, the standard study time is 2 semesters for the 60-ECTS variant and 4 semesters for the 120-ECTS variant. You can extend the standard study time by up to 2 semesters at no additional cost. The full-time program in Online Marketing is particularly suitable for those who are not working or working only a few hours a week.
• In part-time program I, the standard study time is 3 semesters for the 60-ECTS variant and 6 semesters for the 120-ECTS variant. You can extend the standard study time by up to 2 semesters at no additional cost. Part-time program I is suitable, for example, if you work part-time alongside your studies.
• In part-time program II, the standard study time is 4 semesters for the 60-ECTS variant and 8 semesters for the 120-ECTS variant. You can extend the standard study time by up to 2 semesters at no additional cost. Part-time program II is particularly suitable if you are heavily involved in your profession alongside your distance learning program.

By the way, you can also take a semester break during your studies at no additional cost.

How does the online course at IU work?

A study that adapts to your life: In the online course at IU, you learn flexibly and digitally when you want to learn and where you want to learn.

In the Master's distance learning program in Online Marketing at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can learn best.

You can take your modules and classes whenever you want. This allows you to flexibly create your study plan and semester schedule.

Central to the IU distance learning program are your interactive learning scripts. You will receive the scripts in printed form as well as digitally as PDFs and for your tablet. Through the smart IU Learn app, you can access the scripts for your Online Marketing studies as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You interact with your lecturers and fellow students, for example, in virtual live formats, such as interactive classes.

And exams? You can choose to take online exams. You can take an online exam around the clock once you feel adequately prepared. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.