Product Management, Bachelor of Arts

These are the requirements for the Bachelor's Degree in Product Management

With your Bachelor's degree in Product Management, you can work as a product manager, innovation manager, or product category manager in online commerce, for example.

You can be admitted to the part-time distance learning program in Product Management at IU International University if you have either a high school diploma (general higher education entrance qualification), a technical college entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can also study product management without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you must have completed an advanced training course, such as becoming a state-certified business economist, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training and worked full-time for at least 3 years following this training.

These are the study contents in the online study program Product Management

This Bachelor's degree at IU comprises approximately 31 modules that you will take and complete over the course of 6 semesters of regular study time. Each module carries 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical study plan for full-time studies in Product Management looks as follows:

• Semester 1: Introduction to academic work, Business Administration, Basics of Product Management, Project Management, Digital Business Models, Design Thinking
• Semester 2: Statistics, Marketing, Collaborative Work, Market Research, Product and Market Testing, Agile Project Management
• Semester 3: Customer Relationship Management, Cost and Performance Accounting, Design Fundamentals: Seeing and Understanding, User Experience, UX Project, Project: Product Development
• Semester 4: Introduction to Business Informatics, Intercultural and Ethical Competences, Controlling, Online Marketing, Digital Skills, Project: Lean Product Management
• Semester 5: Pricing Policy, Sustainability and Quality Management, Business Law I: Industrial Property Law and GmbH Law, Seminar: Product Management, Elective Module A
• Semester 6: Elective Module B, Elective Module C, Bachelor's Thesis

What makes the Bachelor's degree program in Product Management at IU special is the many opportunities to specialize in subject areas according to your own interests and professional fields in the elective area.

For the first specialization, you have the choice of these exciting modules: Market Psychology, Online Sales Management and Distribution, Business Start-Up, Digital Transformation, Market Introduction, Web Development.

For the second specialization, you choose one of these study modules: Performance Marketing, E-Commerce, Entrepreneurial Management, Digital Product Development, Search Engine Marketing, IT Requirements Management.

For the third specialization, you enroll in one of these modules: User Research and Testing, Online Retailing, Methods and Management of Innovations, Smart Services, Influencer Marketing and Social Selling, Programming: Java and Web Application Interfaces, Agile Management and Leadership, Application Design, Augmented, Mixed, and Virtual Reality, Big Data and Data Protection, Category Management, DevSec Ops, Financial Management, Foreign Languages, Mobile Design, User Experience and User Interface Design, Webshop Business Model Development, General Studies, Salesforce Platform Management.

How flexible is the standard study time in the distance learning program Product Management

At IU International University of Applied Sciences, in the part-time distance learning program, you can choose one of 3 study models:

• In full-time studies, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Full-time studies in Product Management are especially suitable for those who are not working or only work a few hours per week.
• In part-time studies I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time studies I are suitable, for example, if you work part-time alongside your studies.
• In part-time studies II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time studies II are particularly suitable if you are heavily engaged in your profession alongside your distance learning program.

By the way, you can also take a semester off during your studies at no extra cost.

How does online study work at IU?

A study program that fits your life: In online studies at IU, you learn flexibly and digitally when and where you want to learn.

In the distance learning program Product Management at IU International University of Applied Sciences, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can learn best.

You take your modules and classes when you want. This way, you can typically arrange your study plan and semester schedule flexibly on your own.

Central to IU distance learning are your interactive learning scripts. You receive the scripts in printed form as well as digitally as PDFs and for tablets. Through the smart app IU Learn, you also have access to the scripts for your Product Management studies as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You interact with your instructors and fellow students, for example, in virtual live formats, like interactive classes.

And exams? You can choose to take online exams. You can take an online exam around the clock as soon as you feel adequately prepared for the material. Alternatively, you can take the exam at one of IU's numerous exam centers throughout Germany.