Product Management, Master of Arts

Distance learning program @ IU International University of Applied Sciences 

The distance learning Master's programme in Product Management at IU Fernstudium prepares students specifically for management positions in the field of product management. The programme provides comprehensive knowledge in the areas of product development, market research, marketing strategies and project management. Students acquire the skills to plan, develop and market products throughout their entire life cycle.

At a Glance

University IU International University of Applied Sciences, UAS based in Erfurt
Field of Study EconomicsMarketing
Degree Master of Arts (M.A.)
Duration 4 Semesters
ECTS 120 Credit Points
Language of Instruction English
Course contents Leadership, Product Discovery and Validation, International Marketing, Business Model Design, Product Delivery and Development, Advanced Research Methods, Managing Across Borders, Product Lifecycle Management, Sales and Pricing, Advanced Growth Hacking, Seminar: Current Issues in Product Management, Project: Customer Discovery and Product Delivery, Quality Management and Sustainability, Digital Analytics and Strategies, Electives A, Electives B, Master Thesis
Electives a.o.: Consumer Behavior and Brand Management, Digital Transformation and Product Management, Data Science and Analytics, E-Commerce, Innovate and Change
Location online
Enrollment Anytime
Fees
from 329 € monthly
from 13344 € total
More Info https://www.iu-fernstudium.de
  • Master's programme without compulsory attendance at Germany's largest university
  • Study programme can start at any time, no semester course
  • Interesting specialisations, for example in Digitalised Production or Salesforce Consultant Specialisation
  • Flexible duration of study between 4 semesters full-time and 8 semesters part-time

These are the requirements for the Master's in Product Management

Product Management
With your Master's in Product Management, for example, you will work as a strategic product manager.

You can be admitted to the part-time Master's programme in Product Management at IU International University if you have completed a first degree at a state-recognised or state university, such as a Bachelor's or Master's degree. The final grade of your degree should be at least "satisfactory".

The focus of your first degree programme should also be in Product Management. If your first degree programme does not focus on Product Management, you can still be admitted via a Master's entrance examination.

In addition, you can have extensive preliminary work recognised in order to shorten the duration of your distance learning course and save on tuition fees. For example, credits that you have achieved in previous Master's programmes can be recognised. The university can also recognise extensive professional experience in the field of product management. It is best to submit your application for recognition with your application.

These are the course contents of the Product Management online degree programme

This Master's programme at the IU comprises over 35 modules, which you take and complete over the course of 4 semesters. Each module has a scope of 5-10 credit points (ECTS) and concludes with an examination such as a term paper or a written exam. In total, you will earn 120 credit points from module to module and from semester to semester.

The typical study plan for the full-time degree programme in&bsp;Product Management is as follows:

  • 1st semester: Leadership, Product Discovery and Validation, International Marketing, Business Model Design, Product Delivery and Development, Advanced Research Methods
  • 2nd semester: Managing Across Borders, Product Lifecycle Management, Sales and Pricing, Advanced Growth Hacking, Seminar: Current Issues in Product Management, Project: Customer Discovery and Product Delivery
  • 3rd semester: Quality Management and Sustainability, Digital Analytics and Strategies, Electives A, Electives B
  • 4th semester: Master Thesis

The special feature of the Master's degree programme in Product Management at IU is the many opportunities to specialise in elective subjects according to your own interests and professional fields.

You can choose from these exciting modules as your first specialisation: Agile, Social and Creative Methods, Consumer Behavior and Brand Management, Digital Transformation and Product Management, Digitalized Production, Entrepreneurship and Disruptive Innovation.

You choose one of these study modules as your second specialisation: Big Data Applications, Business Analyst, Content Creation and Storytelling, Data Science and Analytics, E-Commerce, Innovate and Change, AI and Mastering AI Prompting, Process Management with Scrum, Project Management with PRINCE2®, Salesforce Consultant Specialization, Social Media Models and Creation, Supply Chain Management, UI/UX Expert.

This is how flexible the standard period of study is in the distance learning programme Product Management

At IU International University, you can choose one of 3 study models for your part-time distance learning programme:

  • In the full-time degree programme, the standard period of study is 4 semesters or 24 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. The full-time degree programme in Product Management is particularly suitable for anyone who does not work or only works a few hours a week.
  • In the part-time degree programme I, the standard period of study is 6 semesters or 36 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. Part-time study programme I is suitable, for example, if you work part-time alongside your studies.
  • In the part-time degree programme II, the standard period of study is 8 semesters or 48 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. Part-time study programme II is particularly suitable if you are heavily involved in your career alongside your distance learning studies.

Incidentally, you can also take a holiday semester during the course of your studies at no additional cost.

How does the online study programme at IU work?

A degree programme that adapts to your life: In the online degree programme at IU, you learn flexibly and digitally when you want to learn and where you want to learn.

There is no compulsory attendance on the distance learning Master's programme in Product Management at IU International University - you study from home, in the library of your choice or wherever you can study best.

You can take your modules and courses whenever you want. This means that you can generally organise your study plan and semester schedule flexibly.

Central to the IU distance learning programme are its interactive learning scripts. The scripts are available both in printed form and digitally as a PDF and for your tablet. The smart app IU Learn gives you access to the scripts for your Product Management programme as well as scripts from all other distance learning programmes at IU.

You can also access additional materials, such as videos, via myCampus, the IU's online campus. You can exchange ideas with your lecturers and fellow students in virtual live formats, for example about the interactive courses.

And exams? You can write these as online exams if you wish. You can take an online exam around the clock as soon as you feel sufficiently prepared for the subject matter. Alternatively, you can take the exam at one of the numerous IU exam centres throughout Germany.

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