Growth Hacking, Master of Arts

These are the requirements for the Master Growth Hacking

With your Master in Growth Hacking you will work for example (Senior Growth) Manager.

You can be admitted to the part-time master's program in Growth Hacking at IU International University if you have earned a first degree from a state-recognized or state-run university, such as a bachelor's or master's degree. The final grade of your degree should be at least "Satisfactory."

The focus of your first degree should also be in marketing & communications. If your first degree does not have a focus in marketing & communication, you can still be admitted via a master's access exam.

In addition, you can have extensive prior achievements recognized to shorten the study time in distance learning and to save tuition fees. For example, achievements that you have made in previous master programs can be recognized. The university can also recognize extensive work experience in the field of marketing/communication. It is best to submit your application for recognition right away with your application.

This is the study content in the online study Growth Hacking

This master's degree at IU comprises about 35 modules that you take and complete over the course of 4 semesters of standard study time. Each module has a scope of 5-10 credit points (ECTS) and concludes with an examination such as a term paper or a written exam. In total, you will earn 120 credit points from module to module and from semester to semester.

The typical study plan for full-time study in Growth Hacking looks as follows:

• Semester 1: Advanced Growth Hacking, International Consumer Behavior, Advanced Research Methods, Data Driven Marketing, Project: Growth Hacking Tools
• Semester 2: Performance Marketing, Design, Lean and Game: Social and, creative methods, Digital Analytics and Strategies, Web and Mobile Development, Project: Conversion Rate Optimization, Project: Growth Hack Development
• Semester 3: User Interface and Experience, Seminar: Previous and Current Growth Hacks, Elective A, Elective B
• Semester 4: Master Thesis

What makes the bachelor's degree program in Growth Hacking at IU special is the many opportunities to delve into topics according to your own interests and career fields in the elective area.

As your first specialization, you can choose from these exciting modules: Big Data Applications, Business Analyst, Community Management and Online-Communication, E-Commerce, Innovation and Sales, International Marketing and Marketing Controlling, Lean Start Up and Current Topics of Innovation and Entrepreneurship, Product Development and Design Thinking, SEA and Social Media Marketing, Salesforce Consultant Specialization, Social Media Models and Creation, Strategic Marketing and Branding.

As a second specialization, choose one of these study modules: rtificial Intelligence, Communication and Public Relations, Content Creation and Storytelling, Data Science and Analytics, Digital Transformation, Marketing Project and Agile Project Management, Marketing Research and Digital Campaigns, Neuromarketing, Sales Management, Salesforce Developer Specialization, Start Up Lab.

How flexible is the standard period of study in the Growth Hacking distance learning program

At IU International University, you choose one of 3 study models in the part-time distance learning program:

• In the full-time study the standard period of study is 4 semesters or 24 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. The full-time study in Growth Hacking is particularly suitable for those who are not or only a few hours a week working.
• In the Part-Time Study I, the standard period of study is 6 semesters or 36 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. The part-time study I is suitable, for example, if you work part-time in addition to your studies.
• In the part-time study II the standard period of study is 8 semesters or 48 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. The part-time study II is particularly suitable if you are strongly involved in addition to your distance learning professionally.

By the way, you can also take a leave semester during the course of study, at no additional cost.

How does online study at IU work?

Study that adapts to your life: In online studies at IU, you learn flexibly and digitally when you want to learn and where you want to learn.

In the Master's Distance Learning Growth Hacking program at IU International University, there is no compulsory attendance - you will study throughout from home, in the library of your choice, or wherever is best for you.

You take your modules and courses when you want. This usually gives you the flexibility to arrange your own study schedule and semester schedule.

Central to the IU distance learning program are your interactive learning scripts. You receive the scripts in printed form as well as digitally as a PDF and for your tablet. The smart IU Learn app gives you access to both the scripts for your Growth Hacking degree program and scripts from all other distance learning programs at IU.

You can also access supplemental materials, such as videos, through myCampus, IU's online campus. You can exchange information with your lecturers and fellow students in live virtual formats, for example, via the interactive courses.

And exams? If you wish, you can write them as online exams. You can take an online exam around the clock as soon as you feel sufficiently prepared for the subject matter. Alternatively, you can write the exam at one of the IU's numerous exam centers throughout Germany.