Digital Product Management, Master of Arts

Distance learning program @ IU International University of Applied Sciences 

The "Digital Product Management" distance learning Master's programme at IU Fernstudium is aimed at students who are looking for specialised training in the field of digital product management. The degree programme provides in-depth knowledge in the areas of product development, digital marketing, user experience (UX) and agile project management. Students learn how to plan, develop and successfully market digital products throughout their entire life cycle. Special emphasis is placed on the application of modern technologies and innovative concepts in the digital environment.

At a Glance

University IU International University of Applied Sciences, UAS based in Erfurt
Field of Study EconomicsMarketing
Degree Master of Arts (M.A.)
Duration 2 Semesters
ECTS 60 Credit Points
Language of Instruction English
Course contents Fundamentals of Digital Product Management, Product Development, Digital Business Models, Digital Analytics and Strategies, Digital Business Management, Applied Research, Seminar: Current Issues in Product Management, Electives, Master Thesis
Electives a.o.: Data Science and Analytics, Digital Transformation in Production, Entrepreneurship and Disruptive Innovation
Location online
Enrollment Anytime
Fees
from 475 € monthly
from 9300 € total
More Info https://www.iu-fernstudium.de
  • Master's programme without compulsory attendance at Germany's largest university
  • Study programme can start at any time, no semester course
  • Interesting specialisations, for example in Data Driven Marketing and Controlling or Entrepreneurship and Disruptive Innovation
  • Standard period of study only 2 semesters, part-time study possible

These are the requirements for the Master's in Digital Product Management

Digital Product Management
With your Master's in Digital Product Management, you can work as a Technical Product Manager, for example.

You can be admitted to the part-time Master's programme in Digital Product Management at IU International University if you have completed a first degree at a state-recognised or state university, such as a Bachelor's or Master's degree. The final grade of your degree should be at least "satisfactory".

Depending on the scope of your first degree programme, professional experience is also required:

  • If your first degree comprises 240 ECTS and you can provide evidence of at least 1 year of qualified professional experience, you can be enrolled in the Master's programme immediately.
  • If your first degree comprises 210 ECTS and you can provide evidence of at least 1 year of qualified professional experience, you can be enrolled immediately on the Master's programme in Digital Product Management. Alternatively, you can take modules totalling at least 30 ECTS at the IU.
  • If your first degree comprises 180 ECTS, you must complete courses totalling at least 30 ECTS and provide evidence of at least 1 year of additional professional experience. Alternatively, you can provide evidence of at least 2 years of qualified professional experience.

In addition, you can have a wide range of preliminary work recognised in order to shorten the duration of your distance learning course and save on tuition fees. For example, achievements that you have made in previous Master's programmes can be recognised. The university can also recognise extensive professional experience in the field of digital product management. It is best to submit your application for recognition with your application.

These are the course contents of the Digital Product Management online degree programme

This Master's programme at the IU comprises approximately 20 modules, which you take and complete over the course of 2 semesters. Each module has a scope of 5-10 credit points (ECTS) and concludes with an examination such as a term paper or a written exam. In total, you will earn 60 credit points from module to module and from semester to semester.

The typical study plan for the full-time degree programme in Digital Product Management is as follows:

  • 1st Semester: Fundamentals of Digital Product Management, Product Development, Digital Business Models, Digital Analytics and Strategies, Digital Business Management, Applied Research
  • 2nd Semester: Seminar: Current Issues in Product Management, Electives, Master Thesis

You can choose from these exciting modules as your first specialisation: Agile, Social and Creative Methods, Artificial Intelligence, Big Data Applications, Data Driven Marketing and Controlling, Data Miner, Data Science and Analytics, Digital Transformation in Production, Entrepreneurship and Disruptive Innovation, Growth Hacking and Conversion Rate Optimization, AI and Mastering AI Prompting, Manufacturing Methods Industry 4.0 and Internet of Things, Process Management with Scrum, Project Management with PRINCE2®, Salesforce Developer Specialization, UI/UX Expert.

This is how flexible the standard period of study is in the distance learning programme Digital Product Management

At IU International University, you can choose one of 3 study models for your part-time distance learning programme:

  • In the full-time degree programme, the standard period of study is 2 semesters or 12 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. The full-time degree programme in Digital Product Management is particularly suitable for anyone who does not work or only works a few hours a week.
  • In the part-time study programme I, the standard period of study is 3 semesters or 18 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. Part-time study programme I is suitable, for example, if you work part-time alongside your studies.
  • In the part-time study programme II, the standard period of study is 4 semesters or 24 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. Part-time study programme II is particularly suitable if you are heavily involved in your career alongside your distance learning studies.

Incidentally, you can also take a holiday semester during the course of your studies at no additional cost.

How does the online study programme at IU work?

A degree programme that adapts to your life: In the online degree programme at IU, you learn flexibly and digitally when you want to learn and where you want to learn.

There is no compulsory attendance on the distance learning Master's programme in Digital Product Management at IU International University - you study from home, in the library of your choice or wherever you can study best.

You can take your modules and courses whenever you want. As a rule, you can organise your study plan and semester schedule flexibly.

Central to the IU distance learning programme are its interactive learning scripts. The scripts are available both in printed form and digitally as a PDF and for your tablet. The smart app IU Learn gives you access to the scripts for your Digital Product Management programme as well as scripts from all other distance learning programmes at IU.

You can also access additional materials, such as videos, via myCampus, the IU's online campus. You can exchange ideas with your lecturers and fellow students in virtual live formats, for example about the interactive courses.

And exams? You can write these as online exams on request. You can take an online exam around the clock as soon as you feel sufficiently prepared for the subject matter. Alternatively, you can take the exam at one of the numerous IU exam centres throughout Germany.

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