Marketing & Sales, Master of Science

Who benefits from the Master’s in Marketing & Sales?

The Master’s degree programme in Marketing & Sales (M.Sc.) is aimed at graduates of business administration bachelor’s programmes who wish to specifically qualify for a specialist or leadership role in marketing, sales, brand management or related fields. The course is particularly suitable for career starters who want to deepen their skills in strategic management, digital brand leadership or sales. The programme is also relevant for young professionals who have already gained experience in marketing and now wish to further develop their career towards management, product management or business development.

What admission criteria do you need to meet?

You need a completed bachelor’s degree (at least 180 ECTS credits).

• At least 40 ECTS credits in business-related subjects are required in the first degree.
• In addition, at least 5 ECTS credits must be demonstrated in the area of quantitative methods (e.g. statistics, mathematics, empirical research).

If these ECTS requirements are not fully met, you can qualify for the programme through an entrance test. Further details will be clarified in a personal advisory meeting. There is no numerus clausus. The language of instruction is German.

For successful completion of the programme, you should have an interest in strategic tasks in marketing and sales. Analytical thinking, an understanding of economic contexts and confident use of quantitative methods are important. Communication skills, team orientation and self-initiative play a central role, as the programme is project-oriented and practice-based. Creativity and openness to digital trends in marketing are advantageous. Initial practical experience in sales, marketing or brand communication facilitates integration but is not a mandatory requirement.

Course Content in Detail

In the Master’s programme Marketing & Sales (M.Sc.) at Hochschule Fresenius, you engage with current and practice-relevant knowledge from marketing and sales. The programme combines strategic management, market-oriented corporate management, and sales psychology. The core subjects include:

• Strategic Management – Development and implementation of market-oriented strategies
• Agile Product and Innovation Management – Introduction of modern methods for product development
• Consumer Behaviour and Applied Research – Analysis of target groups and empirical methods
• Brand Management and Community Management – Building and managing strong brands as well as communication strategies
• Channel Management, Pricing, Performance Management – Selection and management of distribution channels, pricing and success measurement of marketing activities
• Customer Relationship Marketing – Development of long-term customer relationships
• Sales Organisation and Sales Management – Design and leadership of sales teams
• Legal Aspects, Corporate Governance and Compliance – Placing marketing and sales activities within the legal framework
• Sustainability & Corporate Social Responsibility – Integration of sustainable strategies in marketing and sales

In the area of elective modules, you can additionally specialise in e-commerce, HR for Marketing & Sales, or Customer Experience Management. The interdisciplinary competences include leadership and management, empirical research projects, as well as the final master’s thesis and master’s colloquium. You acquire analytical, strategic, communicative and legal skills necessary for leadership roles in marketing and sales.

Course Structure

The Master’s in Marketing & Sales is designed as a full-time programme and lasts four semesters (120 ECTS). The innovative “3-day master” concept means: lectures take place concentrated on three fixed days per week. This leaves time for a part-time job, practical experience, or your own projects. In addition to the compulsory modules, you take at least one elective subject, which you choose individually according to your interests.

• Standard duration of study: 4 semesters
• Structure: On-site sessions on fixed days
• Practice-oriented courses, project work, and group work
• Empirical research project in the third or fourth semester
• Completion through master’s colloquium and master’s thesis

Additionally, you can use the StudyPLUS programme: it offers free workshops, language courses, career development offers and networking events. The programme starts each winter or summer semester. The language of instruction is German.

Career Prospects & Professional Opportunities

With a Master’s in Marketing & Sales, you qualify for a variety of specialised and leadership roles in companies of different industries. Graduates work, for example, as:

• Product Manager – Managing product development and market launch
• Sales Manager – Development and implementation of sales strategies
• Brand Manager – Management and maintenance of brand identity
• Head of Marketing and sales team leadership
• Customer Relationship Management and Customer Experience Management
• Consultant in marketing, sales or brand management

The path to self-employment or business succession is also possible. The range of areas of activity extends from industrial and consumer goods companies to service providers, agencies, and start-ups. Specialisations within the course, such as e-commerce or HR in marketing, enable targeted expertise. Due to the combination of theory, practical relevance and additional qualifications, you will be ready for professional practice immediately after graduation.

Campus Locations

The on-site programme is offered at three Hochschule Fresenius locations: Hamburg, Cologne and Munich. All locations have modern learning environments, technically equipped seminar rooms, and numerous opportunities for exchange with lecturers and fellow students.

• Hamburg: Centrally located campus near the Alster, ideal for studying and living
• Cologne: City of business and media, diverse city life right on campus
• Munich: Metropolitan atmosphere, renowned companies and good conditions for practical cooperation

All locations are situated directly in urban centres, so you benefit from the local economy, networks and cultural offerings. Within the course, you can switch locations flexibly.

Costs and Financing

The tuition fees amount to 850 euros per month, a total of 20,400 euros for the standard duration of four semesters. In addition, there is a one-time registration fee of 695 euros. The price includes all teaching materials, access to StudyPLUS offers, free language courses, workshops and networking events.

• Tuition fee: 850 euros/month
• Registration fee: 695 euros
• Included: Additional offers for personal development, start-ups, career, languages and internationality

The programme can be financed in various ways. You have the option to apply for BAföG, use student loans, or look out for suitable scholarships. Hochschule Fresenius provides individual advice on all financing options. The 3-day attendance week also leaves room for a part-time job or a working student position to finance your studies.