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- No numerus clausus, no admission restrictions
- 4 possible study cities, you can change the study location as you wish in the course of your studies
- Intensive Master's programme in small study groups
Admission requirements
The prerequisite for admission to this degree programme is a successfully (with the grade "good" or better) completed Bachelor's degree with at least 180 ECTS credits or a comparable academic degree, such as a Diplom degree. In case of a deviating grade point average, the ability to study can be proven by a separate selection interview, if necessary.
If you have not yet completed your Bachelor's degree, 80% of the credit points must have been earned at the time of application. The outstanding achievements must be completed by the time of enrolment at the latest.
In the previous Bachelor's degree programme, at least 20% of the ECTS points should be attributable to the subject area of economics. Missing ECTS points from the subject area of economics can be proven either by a separate entrance test or by proof of successfully completed commercial vocational training or by at least 18 months of relevant professional activity in business administration.
In addition, you prove language skills of German at least at level B2 of the Council of Europe Framework of Reference or at an equivalent level.
Study content and specialisations
The Marketing degree programme at Fresenius University of Applied Sciences combines theoretical knowledge with practical application and imparts extensive knowledge in marketing as well as broad skills in sales. After completing the Master's degree in Marketing & Sales (M.Sc.), numerous promising career opportunities will open up, regardless of your future career field, be it in marketing, management, as a sales manager or in a position as a brand manager or product manager.
The curriculum includes the following modules:
- 1st semester: Strategic Management, Agile Product & Innovation Management, Principles of Corporate Communication, Channel Management, Consumer Behaviour, Empirical Methods of Applied Research
- 2nd semester: Sales Organisation & Management, Pricing Management, Customer Relationship Marketing, Psychology of Sales, Leadership and Management, Empirical Research Project
- 3rd semester: Brand Management, Community Management, Performance Management, Corporate Governance & Compliance, Legal Aspects in Marketing & Sales, Sustainability and Corporate Social Responsibility
- 4th semester: Elective modules, Master colloquium, Master thesis
During your studies, you will also delve into exciting specialisations, such as e-commerce, HR for marketing & sales, customer experience management.
Tip: You can find a detailed study plan as well as an overview of the individual modules and specialisations in the study brochure for the Master Marketing & Sales at the Fresenius University of Applied Sciences. Request brochure now ...All study locations from Berlin to Munich
The Master Marketing & Sales is offered by Fresenius University of Applied Sciences at a total of 4 locations in Germany. Practical: If you would like to get to know a new city during the course of your studies, simply transfer to one of the university's other campuses
Dusseldorf: Dusseldorf is an important business location for the fields of advertising,
telecommunications, fashion and management consultancy. Due to the colourful mix of industries that are at home in Dusseldorf, the city is ideally suited for a top career start after graduation. You will find the Fresenius University of Applied Sciences in Dusseldorf at a total of 3 locations, on Platz der Ideen, in Fährstraße and in Karl-Friedrich-Klees-Straße.
Hamburg: Hamburg, one of the most attractive cities in Germany, not only offers a wide range of cultural activities and countless opportunities for going out. The career prospects for the time after graduation are also excellent in Hamburg: logistics and trade, for example, are interesting industries, numerous advertising agencies and publishing houses are located there, and the healthcare industry is flourishing in the city of 1.7 million people. The Business & Media Campus of the Fresenius University of Applied Sciences is located on Alte Rabenstraße, while the Business & Social Campus is on Lilienstraße in Hamburg.
Cologne: Cologne, the vibrant metropolis of 1.1 million in North Rhine-Westphalia, not only offers plenty of culture and entertainment. The city is also one of the most important business locations in Germany. In particular, the city is home to media, insurance, food and chemical companies - so the chances of starting a career in Cologne after graduation are particularly high. The Business & Media Campus and the Health & Social Campus of the university are located directly in the MediaPark, the business park for media companies in the Neustadt-Nord district of Cologne.
Munich: Munich is one of the cities with the highest quality of life in Germany. The Bavarian capital not only offers an enormous range of culture and sights, but also a beautiful surrounding area with numerous lakes. With its many well-known, internationally active companies, Munich is one of Germany's strongest economic cities. The Fresenius University of Applied Sciences has two campuses in Munich: The Business & Media campus can be found in Schwabing on Infanteriestraße, while the Health & Social Campus can be found on Charles-de-Gaulle-Straße.
Campus of the Faculty of Business & Media at the Platz der Ideen in Dusseldorf
The Business & Media Campus at Alte Rabenstraße in Hamburg
The Business and Media Campus of the Fresenius University of Applied Sciences in Cologne
The Business & Media Campus of the University of Applied Sciences in Infanteriestraße in Munich
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The master's program in marketing management takes only 2-4 semesters in full-time study or 4-8 semesters in part-time study, depending on the prerequisites. You will deal with topics such as online and social media marketing and delve into media psychology, communication psychology and PR, for example.
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