Marketing and Sales Management, Master of Arts

Distance learning program @ European Distance Learning University Hamburg 

The distance learning program is suitable for employees in marketing departments (B2C as well as B2B) as well as for employees in advertising, PR, or media agencies. It is also ideal for ambitious employees from other areas of the company (e.g. corporate staff, strategic planning) who want to successfully enter marketing or want to comprehensively understand its functions.

At a Glance

University European Distance Learning University Hamburg, UAS based in Hamburg
Field of Study EconomicsMarketing
Degree Master of Arts (M.A.)
Duration 4 Semesters
ECTS 120 Credit Points
Language of Instruction German
Course contents Marketing: Brand-Management, Marketing, Marketing Research, Market and Advertising Psychology Sales: Management using Sales as an example, Sales and Retail Management, International Sales and Marketing Strategy Elective Modules (2 modules must be selected): Marketing Controlling, Brand and Competition Law, e-Marketing, Social Media Marketing, Price Management, Stakeholder Marketing, International Seminar Master Thesis
Location online
ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Marketing and Sales Management under the number 177518c.
Enrollment Anytime
Fees
from 495 € monthly
from 11880 € total
More Info https://www.euro-fh.de

Admission requirements

Access with 180 credits from the first degree

With a completed undergraduate degree from a state-recognized university with a focus on business or economics and at least 180 credits, you can be admitted if you:

  • have at least one year of relevant work experience after the first degree, or
  • have at least one year of qualified work experience after the first degree and can demonstrate an additional 30 credits through further education and training measures, or
  • complete a bridging course at Euro-FH.

Access with 210 credits from the first degree

With a completed undergraduate degree from a state-recognized university with a focus on economics and at least 210 credits, you can be admitted if you have at least one year of qualified work experience after the first degree.

You have sufficient English language skills at level B2 according to the Common European Framework of Reference for Languages

Details

The Master's program "Marketing and Sales Management" at the European Distance University Hamburg has a duration of 24 months and is designed for working professionals. The course is part-time and provides a solid education in the field of marketing and sales.

Within the program, relevant topics such as strategic marketing, market research, customer retention, sales management, and digital marketing are covered. Students gain comprehensive knowledge of marketing strategies, distribution channels, customer relationship management, as well as relevant digital tools and technologies.

The program is practice-oriented and equips students with the necessary skills to successfully handle complex marketing and sales tasks in various industries. Through practical case studies and projects, students are empowered to work both independently and as part of a team to develop strategic marketing solutions.

The Master of Arts in "Marketing and Sales Management" is accredited by FIBAA and is offered from 2023 to 2025. The language of instruction is German, and enrollment is possible quarterly. The accreditation ensures the high quality of the program and the recognition of the degree.

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