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The Central State Office for Distance Learning (ZFU) has approved the course Marketing and Sales Management under the number 177518c. Who is the Master’s Programme in Marketing & Sales Management Suitable For?
The Master’s programme in Marketing and Sales Management at the European Distance Learning University Hamburg is aimed at professionals from marketing and sales departments in companies (B2C, B2B, B2G), employees from advertising, PR and media agencies as well as from related areas such as corporate planning or strategic management. Career changers who want to move into the field of marketing and sales or take on leadership roles there will also find a suitable further qualification with this programme. The target group consists of individuals preparing for demanding specialist and management tasks in marketing and sales, both nationally and internationally.
What Formal Requirements Do You Need to Fulfil?
For admission, you need a completed first degree at a state or state-recognised university (Bachelor, Diploma, Magister, State Examination). Additionally, qualified professional experience is required – this usually means at least one year of relevant work experience after finishing the first degree. Verifiable English skills are demanded, as specialist literature and learning materials are partly provided in English. There is no Numerus Clausus (NC).
You should have an interest in market-oriented corporate management and possess analytical thinking skills. Teamwork, communication skills and openness to digital transformation are helpful, as modern marketing and sales processes require interdisciplinary collaboration. Self-motivation, self-organisation and willingness for continuous personal development are important to complete the distance learning programme flexibly and successfully. Initial experience in marketing, sales or related fields facilitates the entry but is not absolutely necessary.
Which topics do you specialise in during the Master's in Marketing and Sales Management?
In the Master's degree programme Marketing and Sales Management at Euro-FH, you will specifically expand your knowledge with up-to-date skills in the fields of marketing and sales. The focus is on market-oriented corporate management, analysis of customer needs, as well as innovative sales and marketing strategies. The course content consists equally of marketing and sales topics.
- Identifying customer needs and successfully entering markets
- Brand development and brand management with a focus on creative campaigns
- Actively shaping and utilising digital transformation in marketing and sales
- Adapting sales organisations and management to market changes
- Linking strategic dimensions in marketing and sales
- Designing sales processes based on psychological models and retaining employees in the long term
Through freely selectable specialisations, you can deliberately set a focus – options include marketing controlling, trademark and competition law (including international context), stakeholder marketing (change management and business ethics), pricing management (including international and online pricing), as well as a two-week international seminar abroad. This way, you can tailor your studies individually to your career goals.
What is the procedure and what kind of organisation can you expect?
The course is designed as a flexible distance learning programme. This means: You can study independently of location and time. The start of studies is possible at any time, and the duration varies between 18 and 24 months. If necessary, you can extend your studies free of charge by 9 or 12 months.
- Study materials are available digitally, in print, and as audio
- Supplemented by webinars, online tutorials, podcasts, flashcard apps, and virtual libraries
- Support from personal supervisors, tutors, and professors
- Assistance from the AI learning assistant KILEA for individual, digital learning around the clock
- Flexible examination options: Online every month or at 10 exam centres nationwide
- Compact seminars mostly take place online and can be scheduled flexibly
- Recognition of prior achievements can significantly reduce study duration and costs
A particular highlight is the elective modules with individual specialisation, especially the overseas seminar, which offers you international insights and contacts.
What career opportunities can you expect after graduation?
With the Master's degree in Marketing and Sales Management, you are thoroughly prepared for demanding tasks in the management of marketing and sales – nationally and internationally. The qualification enables you to assume leadership responsibilities as well as to develop and implement innovative market and sales strategies.
- Leadership roles in marketing, sales, or corporate management
- Management positions as marketing, sales, or department heads
- Key account management and senior contacts
- Product management, sales management, and project management
- Positions as (senior) marketing consultants or marketing managers
- Employment opportunities in companies, agencies, consultancies, and international organisations
The programme is particularly suitable if you are already working in marketing or sales and want to develop your skills for leadership roles – or if you want to qualify for a career change or advancement in this field.
How and where does the course take place?
You complete your entire Master's degree in Marketing and Sales Management through distance learning at the European Distance and Further Education School Hamburg. You study entirely online and are not tied to any specific location.
- The online campus serves as the central platform for materials, communication, and organisation
- Examinations are held monthly, either online or at one of the 10 exam centres in Germany
- Compact seminars are usually conducted as webinars, optionally also as face-to-face formats
- Optional: Two-week international seminar at partner universities abroad
The flexibly designed study model is especially suitable for working professionals and people with changing work or residential locations.
What costs and funding options should you expect?
The total cost for the Master's degree in Marketing and Sales Management at Euro-FH amounts to €11,880. The monthly fee is €495 with a study duration of 24 months. A free extension of up to 12 months is possible.
- Monthly tuition fee: €495 (for 24 months duration)
- Total costs for standard duration: €11,880
- Free extension of study period by up to 50% of the standard duration
- Discounts and seasonal promotional offers possible
- Recognition of prior achievements reduces study costs and shortens study duration
- Funding options: instalment payment models from €209 per month, support from employers, BAföG (for professionally qualifying second degree programmes), education vouchers or scholarships
This allows you to finance your further education flexibly and adapt it individually to your life situation.
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