Growth Hacking, Bachelor of Arts

These are the requirements for the Bachelor's in Growth Hacking

With your Bachelor's in Growth Hacking, you can work, for example, as a Growth Manager, A/B Tester, or Manager in Digital Marketing & Growth.

You can be admitted to the part-time distance learning program in Growth Hacking at IU International University if you can provide either a high school diploma (general higher education entrance qualification), a technical college entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can study Growth Hacking without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you must have completed an advanced training course, such as becoming a State-Certified Business Economist, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after this training.

These are the study contents in the online study program Growth Hacking

This Bachelor's degree at IU comprises about 35 modules that you will take and complete over the course of 6 semesters of standard study time. Each module carries 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical course schedule for full-time study in Growth Hacking looks as follows:

• 1st Semester: Business Administration, Introduction to Scientific Work, Marketing, Basics of Growth Hacking, Consumer Behavior, Design Thinking
• 2nd Semester: Online Marketing, Social Media Marketing, Basics of Product Management, Statistical Computing, Collaborative Work, Project: Growth Hacking Trends
• 3rd Semester: Digital Business Models, Search Engine Optimization - SEO, Web Analytics, Media Law, Intercultural and Ethical Competences, Project: Applied Growth Hacking
• 4th Semester: Customer Relationship Management, Search Engine Advertising - SEA, Marketing Controlling, Basics of Web Programming, Product and Market Testing, Project: Growth Hack Analysis
• 5th Semester: Digital and Mobile Campaigns, Data Driven Marketing, Project: Search Engine Marketing, Seminar: IT in Growth Hacking, Elective Modules A
• 6th Semester: Elective Modules B, Elective Modules C, Bachelor Thesis

What makes the Bachelor's program in Growth Hacking at IU special is the numerous opportunities to deepen your knowledge in elective areas according to your own interests and professional fields.

For the first specialization, you can choose from these exciting modules: Market and Economic Psychology, Online Sales Management and Distribution, Business Start-Up, Market Research and Introduction, Industry 4.0, Basics of Software Development, Media Psychology and User Research, Applied Content Marketing, Community Management, Big Data, and Data Protection.

For the second specialization, you can select one of these study modules: Pricing Policy and Cross Media Marketing, E-Commerce, Entrepreneurial Management, Product Management and Development, Digital Product Development, IT Requirement Management, User Experience and UX Prototyping, Media Pedagogy Tools, Influencer Marketing and Social Selling, AI Specialist.

For the third specialization, you can choose one of these modules: User Testing and Prototyping, Online Retailing, Methods and Management of Innovations, Methods in Product Management, Smart Services, Programming: Java and Web Application Interfaces, Application Design, Conflict Management and Opinion Formation in Social Media, Social Media Ads and Campaigns, Data Analyst, Salesforce Platform Management, Salesforce Platform Development, Italian as a Foreign Language, French as a Foreign Language, Spanish as a Foreign Language, English as a Foreign Language, Supply Chain Management, Air Traffic Management, Real Estate Management, Event Management, Entrepreneurial Hotel Management, Tourism Management, Facility Management, General Studies, Market and Economic Psychology, Online Sales Management and Distribution, Business Start-Up, Market Research and Introduction, Industry 4.0, Basics of Software Development, Media Psychology and User Research, Applied Content Marketing, Community Management, Big Data, and Data Protection, Pricing Policy and Cross Media Marketing, E-Commerce, Entrepreneurial Management, Product Management and Development, Digital Product Development, IT Requirement Management, User Experience and UX Prototyping, Media Pedagogy Tools, Influencer Marketing and Social Selling, AI Specialist.

How flexible is the standard study time in the distance learning program Growth Hacking

At IU International University, in the part-time distance learning program, you can choose one of 3 study models:

• In the full-time program, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. The full-time program in Growth Hacking is particularly suitable for those who are not working or only working a few hours per week.
• In part-time program I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time program I is suitable, for example, if you work part-time alongside your studies.
• In part-time program II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time program II is particularly suitable if you are heavily involved professionally alongside your distance learning program.

By the way, you can also take a semester off during your studies at no additional cost.

How does the online study go at IU?

A study that adapts to your life: In online studies at IU, you learn flexibly and digitally whenever you want to learn and wherever you want to learn.

In the distance learning program Growth Hacking at IU International University, there are no attendance requirements - you continuously learn from home, in the library of your choice, or wherever you can learn best.

You can take your modules and courses whenever you want. This way, you can generally put together your study plan and semester schedule flexibly on your own.

Central to the IU distance learning program are your interactive study scripts. You will receive the scripts in printed form as well as digitally as PDF and for your tablet. Through the smart app IU Learn, you get access to the scripts for your studies in Growth Hacking as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you can also access additional materials, such as videos. You interact with your lecturers and fellow students, for example, in virtual live formats, such as through interactive courses.

And exams? You can take them as online exams if you wish. You can take an online exam at any time once you feel sufficiently prepared for the material. Alternatively, you can take the exam at one of the numerous examination centers of IU throughout Germany.