Online Marketing, Bachelor of Arts

These are the requirements for the Bachelor in Online Marketing

With your Bachelor's degree in Online Marketing, you can work, for example, as an SEO Manager, a Social Media Manager, or an SEA Manager.

You can be admitted to the part-time distance learning program in Online Marketing at IU International University if you can present either a high school diploma (general university entrance qualification), a technical college entrance qualification, or a subject-specific university entrance qualification.

In addition, you can study Online Marketing without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you must have completed an advanced training course, for example, as a Certified Business Economist, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after this training.

These are the study contents in the online course Online Marketing

This bachelor's program at IU consists of approximately 31 modules that you will take and complete over the course of 6 standard semesters. Each module is worth 5-10 credits (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credits from module to module and from semester to semester.

The typical course progression plan for full-time studies in Online Marketing looks as follows:

• Semester 1: Business Administration, Introduction to Academic Work, Cost and Performance Accounting, Marketing, Statistics, Consumer Behavior
• Semester 2: Media Law, Collaborative Work, Introduction to Data Protection and IT Security, Digital Business Models, Market Research, Seminar: Current Topics in Digitalization
• Semester 3: Online Marketing, Design Thinking, Media Platforms and Systems, Web Analytics, Project: Cross Media Marketing, Search Engine Optimization - SEO
• Semester 4: Design and Ergonomics of User Interfaces, User Experience, Basics of Web Programming, Customer Relationship Management, Agile Project Management, Search Engine Advertising - SEA
• Semester 5: Project: Search Engine Marketing, Digital Publishing, Digital and Mobile Campaigns, Content Marketing, Elective Module A
• Semester 6: Elective Module B, Elective Module C, Bachelor Thesis

What sets the Online Marketing Bachelor's program at IU apart are the numerous opportunities to specialize in areas of interest and professional fields in the elective area.

As a first specialization, you can choose from these exciting modules: Big Data Analytics, E-Commerce, Social Media Marketing I.

For the second specialization, you can select one of these study modules: Business Intelligence in Marketing, Webshop Development, Social Media Marketing II.

And for the third specialization, you can enroll in one of these modules: Applied Sales, Big Data Analytics, Business Consulting, Business Intelligence in Marketing, E-Commerce, Enterprise Resource Planning, Event Management, Foreign Languages, Global Commerce I, International Management, International Marketing and Branding, IT Management, IT Project and Architecture Management, Market and Advertising Psychology, Mobile Software Engineering, Negotiation, Pricing and Assortment Policy in E-Commerce, Web Application Programming, Project Management Specialization, Sales and Procurement, Salesforce Platform Management, Smart Services, Social Media Marketing I, Social Media Marketing II, Supply Chain Management, Webshop Development.

How Flexible is the Standard Study Time in the Distance Learning Program Online Marketing

At IU International University, in the part-time distance learning program, you choose one of 3 study models:

• In full-time studies, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Full-time studies in Online Marketing are particularly suitable for those who are not working or only work a few hours per week.
• In part-time studies I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time studies I are suitable, for example, if you work part-time alongside your studies.
• In part-time studies II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time studies II are particularly suitable if you are heavily involved in your professional life alongside your distance learning.

By the way, you can also take a semester off during your studies at no additional cost.

What's Involved in Online Studies at IU?

A study program tailored to your life: In the online study program at IU, you learn flexibly and digitally whenever and wherever you want to learn.

In the Online Marketing distance learning program at IU International University, there is no mandatory presence - you study continuously from home, in the library of your choice, or wherever you can best study.

You choose when to take your modules and classes. This allows you to flexible create your study plan and semester schedule.

Central to IU's distance learning program are your interactive study scripts. You will receive the scripts in printed form as well as digitally in PDF format and for tablets. Through the smart IU Learn app, you have access to the study scripts for your Online Marketing program as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You interact with your instructors and peers, for example, in virtual live formats, through interactive classes.

And exams? You can take them as online exams if you prefer. An online exam can be taken 24/7 once you feel adequately prepared. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.