Online Marketing, Bachelor of Arts

Dual studies @ IU International University of Applied Sciences 

👉 In the dual study program Online Marketing at Germany's largest university, you systematically engage with topics such as communication and brand policy or market research and analysis. Additionally, you can specialize in Digital Business, E-Commerce, or Social Media Marketing. Over 7 semesters of regular study time, theory and practice regularly alternate, for example on a weekly basis. And the study fees, your practical partner covers them!

At a Glance

🏫 University IU International University of Applied Sciences, UAS based in Erfurt
Practical relevance, international orientation or maximum flexibility: IU International University (IU) prepares over 100,000 students for the global job market. It brings together under its umbrella more than 100 study programs offered in three independent university areas: the IU Dual Study Program, the IU Distance Learning Program and the flexible IU myStudium. IU offers students a network of renowned practical partners in the business world: more than 15,000 companies have already successfully cooperated with IU, including ZURICH Versicherungen or Motel One. IU, which was founded in 2000, is now represented in over 40 cities in Germany.
🎓 Field of Study EconomicsMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Online marketing, statistics, consumer behavior, Introduction to scientific work for business management and communication, Practical project 1: Agile project management, Reflective practice 1: Marketing & Communication, Communication policy, Marketing, Media law, Social media marketing, Practical project 2: Design Thinking, Reflective practice 2: Marketing & Communication, Online Sales Management, Customer Relationship Management, Project: Digital Business Models, Market research, Practical project 3: Cross Media Marketing, Reflective practice 3: Marketing & Communication, Search Engine Optimization - SEO, Web Analytics, Search Engine Marketing - SEM, Seminar: AI in Marketing & E-Commerce, Practical project 4: Customer Journey, Reflective practice 4: Marketing & Communication, Elective module A1, Elective module A2, Elective module B1, Elective module B2, Practical project 5: Search Engine Marketing, Reflective practice 5: Marketing & Communication, Elective module C1, Elective module C2, Practical project 6: Growth Hack Analysis, Reflective practice 6: Marketing & Communication, Bachelor's thesis
📚 Electives Digital Business, E-Commerce, Social Media Marketing
📍 Location Augsburg, Berlin, Bielefeld, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Essen, Frankfurt, Hamburg, Hanover, Cologne, Leipzig, Mannheim, Munich, Muenster, Nuremberg, Stuttgart or Virtual Campus
📅 Enrollment quarterly (start dates may vary by location)
🔗 More Info https://www.iu-dualesstudium.de
  • dual study program without tuition fees at Germany's largest university
  • no numerus clausus, no access restrictions
  • over 15,000 practical partners in over 30 cities from Berlin to Munich
  • interesting specializations, such as in Social Media Marketing
  • study start possible every quarter several times a year
  • dual myStudy with optional face-to-face or virtual classes

These are the requirements for the Bachelor Online Marketing

With your Bachelor's degree in Online Marketing, you can work as an Online Marketing Manager, Digital Project Manager, or Content Marketing Manager, for example.

To be admitted to the dual study program at IU International University, you need to have either a high school diploma (general higher education entrance qualification), a technical college entrance qualification (Fachabitur), or a subject-specific higher education entrance qualification (fachgebundene Hochschulreife).

In addition, you can also study Online Marketing without a high school diploma. For the dual study program without a high school diploma, you need to have completed an advanced training course, such as becoming a State-Certified Business Administrator, or have a master craftsman certificate. Alternatively, you have completed a vocational training and have worked full-time for at least 3 years after completing this training.

These are the study contents in the dual study program Online Marketing

This Bachelor's degree at IU includes approximately 35 modules that you will take and complete over 6 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical study plan for full-time studies in Online Marketing looks as follows:

  • 1st Semester: Online Marketing, Statistics, Consumer Behavior, Introduction to Scientific Work for Business Management and Communication, Practical Project 1: Agile Project Management, Practical Reflection 1: Marketing & Communication
  • 2nd Semester: Communication Policy, Marketing, Media Law, Social Media Marketing, Practical Project 2: Design Thinking, Practical Reflection 2: Marketing & Communication
  • 3rd Semester: Online Sales Management, Customer Relationship Management, Project: Digital Business Models, Market Research, Practical Project 3: Cross Media Marketing, Practical Reflection 3: Marketing & Communication
  • 4th Semester: Search Engine Optimization – SEO, Web Analytics, Search Engine Marketing – SEM, Seminar: AI in Marketing & E-Commerce, Practical Project 4: Customer Journey, Practical Reflection 4: Marketing & Communication
  • 5th Semester: Elective Module A1, Elective Module A2, Elective Module B1, Elective Module B2, Practical Project 5: Search Engine Marketing, Practical Reflection 5: Marketing & Communication
  • 6th Semester: Elective Module C1, Elective Module C2, Practical Project 6: Growth Hack Analysis, Practical Reflection 6: Marketing & Communication, Bachelor's Thesis

As a specialization, you choose one of these modules: Digital Business, E-Commerce, Social Media Marketing.

How to find your practical partner in the dual study

Upon request, you can complete a free application training with IU International University.

The right practical partner is crucial for a successful dual study in Online Marketing. With a network of over 15,000 practical partners nationwide, IU International University helps you find a suitable practical partner.

This is how you find your practical partner for the dual study in Online Marketing with IU:

  1. You apply online via the IU website. With your application, you also submit your documents such as a CV and your latest certificate.
  2. You participate in an online info session via the IU application portal. During the info session, the study advisory explains everything about the dual study, admission, and finding a practical partner.
  3. Upon request, you complete a free applicant training that prepares you for applications in potential companies.
  4. Together with you, the study advisory helps you find the right practical partner. The university either places you in a company from its extensive network or contacts your desired company.

These cities offer online marketing studies

With over 35 locations throughout Germany, IU International University represents dual studies in all disciplines across Germany.

The dual study in Online Marketing is currently offered at locations such as Berlin, Dortmund, Hamburg, and Cologne.

On campus, you will attend lectures and seminars, for example. In the lounge area, you can exchange ideas with your fellow students. Depending on the city, you can also use the dining halls, cafeterias, and libraries of other universities – for example, at the Berlin location.

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