Online Marketing, Bachelor of Arts

These are the requirements for the Bachelor Online Marketing

With your Bachelor's degree in Online Marketing, you can work as an Online Marketing Manager, Digital Project Manager, or Content Marketing Manager, for example.

To be admitted to the dual study program at IU International University, you need to have either a high school diploma (general higher education entrance qualification), a technical college entrance qualification (Fachabitur), or a subject-specific higher education entrance qualification (fachgebundene Hochschulreife).

In addition, you can also study Online Marketing without a high school diploma. For the dual study program without a high school diploma, you need to have completed an advanced training course, such as becoming a State-Certified Business Administrator, or have a master craftsman certificate. Alternatively, you have completed a vocational training and have worked full-time for at least 3 years after completing this training.

The Study Contents in the Dual Study Programme Online Marketing

This Bachelor's programme at IU comprises approximately 40 modules, which you will take and complete over the course of 7 semesters of standard study time. Each module is worth 5-10 credits (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will accumulate 210 credits from module to module and from semester to semester.

The typical study plan for full-time studies in Online Marketing looks as follows:

• 1st Semester: Online Marketing, Statistics, Practical Reflection 1: Marketing & Communication, Consumer Behavior, Introduction to Academic Work for Business, Management, and Communication, Practical Project: Agile Project Management
• 2nd Semester: Communication Policy, Marketing, Practical Reflection 2: Marketing & Communication, Social Media Marketing, Media Law, Practical Project: Design Thinking
• 3rd Semester: Online Sales Management, Customer Relationship Management, Practical Reflection 3: Marketing & Communication, Market Research, Project: Digital Business Models, Practical Project: Cross Media Marketing
• 4th Semester: Search Engine Optimization – SEO, Web Analytics, Practical Reflection 4: Marketing & Communication, Search Engine Advertising – SEA, Seminar: AI in Marketing & E-Commerce, Practical Project: Customer Journey
• 5th Semester: Elective Area A, Practical Reflection 5: Marketing & Communication, Elective Area B, Practical Project: Search Engine Marketing
• 6th Semester: Elective Area C, Practical Reflection 6: Marketing & Communication, Practical Project: Growth Hack Analysis, Bachelor's Thesis
• 7th Semester: Elective Area C, Practical Reflection 7: Marketing & Communication, Practical Project: Generative AI in Corporate Context, Bachelor's Thesis

You can choose your specialisation from a variety of elective modules and exciting specialisations: Digital Business, E-Commerce, Social Media, Growth Hacking.

By the way, you will be studying in the study model of Dual myStudies and can use interactive learning materials and the AI learning tool of IU. You will further deepen your knowledge in regular accompanying events.

How to Find Your Practical Partner in the Dual Study Programme

Upon request, you can complete a free application training with IU International University.

Finding the right practical partner is crucial for a successful Dual Study in Online Marketing. With its network of over 15,000 practical partners nationwide, IU International University will assist you in finding a suitable practical partner.

Here's how you can find your practical partner for the Dual Study in Online Marketing with IU:

1. You apply online through the IU website. With your application, you can submit your documents such as a CV and your latest transcript.
2. You participate in an online info session via the IU application portal. During the info session, the study advisory will explain everything about the Dual Study, admission, and finding a practical partner.
3. Upon request, you can complete a free applicant training to prepare you for applications in potential companies.
4. The study advisory will work with you to find the right practical partner. The university will either match you with a company from its extensive network or contact your preferred company on your behalf.

Cities Offering the Online Marketing Study Programme

With 25 study locations across Germany, IU International University is present throughout Germany for the Dual Study in all disciplines.

Currently, the university offers the Dual Study in Online Marketing at locations such as Dusseldorf, Hamburg, Cologne, and Munich.

On campus, you will attend your lectures and seminars. In the lounge area, you can interact with your fellow students. Depending on the city, you can also use the canteens, cafeterias, and libraries of other universities, such as at the Berlin location.