International Marketing, Bachelor of Arts

These are the requirements for the Bachelor's in International Marketing

With your Bachelor's in International Marketing, you can work as a Global Marketing Manager, Global Brand Manager, or Global Marketing Communications Manager.

You can be admitted to the part-time distance learning program in International Marketing at IU International University if you can present either a high school diploma (general higher education entrance qualification), a technical college entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can study International Marketing without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you need to present a completed advanced training qualification, such as a state-certified business economist, or a master craftsman's certificate. You can also be admitted if you have completed vocational training and subsequently worked full-time for at least 3 years after this training.

These are the study contents in the online course International Marketing

This Bachelor's program at IU includes approximately 31 modules that you will take and complete over 6 semesters of regular study time. Each module is equivalent to 5-10 credits (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will earn 180 credits from module to module and from semester to semester.

The typical course schedule for full-time studies in International Marketing looks like this:

• Semester 1: Marketing, Introduction to Academic Work, Business Administration, Market Psychology, Global Companies and Globalization, Digital Skills
• Semester 2: International Marketing, Collaborative Work, Managerial Economics, International Consumer Behavior, Cost and Performance Accounting, Online Marketing
• Semester 3: Statistics, Intercultural and Ethical Skills, International Market Research, Data Driven Marketing, Global Politics and Economic Systems, Digital Business Models
• Semester 4: International Brand Management, International Trade Strategies, Legal Foundations in International Marketing, Corporate Social Responsibility, Digital Future Commerce, Project: Cross Media Marketing
• Semester 5: Customer Relationship Management, Project: Market Introduction, Marketing Controlling, Seminar: Current Topics in International Marketing, Elective Module A
• Semester 6: Elective Module B, Elective Module C, Bachelor's Thesis

What sets the Bachelor's program in International Marketing at IU apart is the many opportunities to specialize in areas of interest and professional fields in the elective area.

For the first specialization, you can choose from these exciting modules: Social Media Marketing I, Search Engine Marketing, E-Commerce, Applied Sales, Communication and Public Relations, Design Thinking and Entrepreneurship.

For the second specialization, you can select one of these study modules: Conflict Management and Opinion Formation in Social Media, Influencer Marketing and Social Selling, Webshop Development, Sales and Procurement, Public Affairs and PR, Social Entrepreneurship.

For the third specialization, you can choose one of these modules: Community Management, Digital Campaigns, Pricing and Assortment Policy in E-Commerce, Multichannel Distribution, Public Diplomacy and PR, International HR and Leadership, Applied Content Marketing, Business Intelligence in Marketing, Community Management, Digital Campaigns, Digital Product Development, Diversity and Communication, Foreign Languages, International HR and Leadership, International Management, International Media Economy, Multichannel Distribution, Negotiation, Pricing and Assortment Policy in E-Commerce, Project Management, Public Diplomacy and PR, Salesforce Platform Management, Smart Services, General Studies, User Experience.

How flexible is the standard study time in the online course International Marketing

At IU International University, in the part-time distance learning program, you can choose from 3 study models:

• In the full-time program, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. The full-time program in International Marketing is particularly suitable for those who are not working at all or only a few hours per week.
• In part-time program I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time program I is suitable, for example, if you work part-time alongside your studies.
• In part-time program II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time program II is particularly suitable if you are heavily involved in your profession alongside your distance learning.

By the way, during your studies, you can also take a semester break at no additional cost.

How does online learning work at IU?

A study that adapts to your life: In online studies at IU, you learn flexibly and digitally when and where you want to learn.

In the distance learning program International Marketing at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can learn best.

You choose when to take your modules and courses. This way, you can usually customize your study plan and semester schedule flexibly.

Central to IU distance learning are your interactive study scripts. You will receive the scripts in printed form as well as digitally in PDF format and for tablets. Through the smart app IU Learn, you can access the scripts for your studies in International Marketing as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You can interact with your lecturers and fellow students, for example, in virtual live formats, such as interactive courses.

And exams? You can choose to take them as online exams. You can take an online exam 24/7 once you feel adequately prepared for the material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.