Marketing, Bachelor of Arts

These are the requirements for the Bachelor in Marketing

With your Bachelor's in Marketing, you can work as a Sales Manager, Marketing Assistant, or Product Manager.

In the part-time distance learning program in Marketing at IU International University, you can be admitted if you have either a High School diploma (general university entrance qualification), a technical college entrance qualification, or a subject-specific university entrance qualification.

In addition, you can also study Marketing without a High School diploma. To be admitted to the IU distance learning program without a High School diploma, you need to have completed an advanced training course, such as becoming a certified business economist, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after this training.

These are the study contents in the online study program Marketing

This bachelor's degree at IU comprises about 31 modules that you will cover and complete over 6 semesters of standard study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical course schedule for full-time Marketing studies looks like this:

• Semester 1: Business Administration, Marketing, Introduction to Academic Work, Business Mathematics, Digital Skills or Content Management Systems, Accounting and Balance Sheets
• Semester 2: Online Marketing, Cost and Performance Accounting, Sales and Distribution, Consumer Behavior, Collaborative Work, Statistics
• Semester 3: Introduction to Media and Communication Sciences, Intercultural and Ethical Skills, Market Research, Social Media Marketing, Market Psychology, Managerial Economics
• Semester 4: Operational Media Marketing, Marketing Seminar, Pricing Policy, Advertising Psychology, Project Management, Marketing Controlling
• Semester 5: Customer Relationship Management, Media Law, International Marketing, Service Management, Elective Module A
• Semester 6: Elective Module B, Elective Module C, Bachelor Thesis

What makes the Marketing bachelor's program at IU special are the many opportunities to deepen your knowledge in elective areas according to your interests and professional fields.

For the first specialization, you can choose from these exciting modules: Applied Content Marketing, E-Commerce, Communication and PR, Sales and Procurement, Search Engine Marketing.

For the second specialization, you can choose one of these study modules: Advanced Leadership, Applied Sales, Applied Content Marketing, Big Data and Web Analytics, Business Consulting, Business Controlling, Digital Sports Marketing and PR, E-Commerce, Event Management, Languages, International Management, IT Management, Communication and PR, Marketing Campaigns, Negotiation, Specialization in Human Resources, Specialization in Project Management, Print Media and Production, Sales and Procurement, Salesforce Platform Management, Search Engine Marketing, General Studies, Supply Chain Management, Tourism Management, UX and Experience Psychology.

How flexible is the standard study time in the distance learning program Marketing

At IU International University, in the part-time distance learning program, you choose one of 3 study models:

• In the full-time program, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. The full-time Marketing program is particularly suitable for those who are not working or working few hours per week.
• In part-time program I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time program I is suitable, for example, if you work part-time alongside your studies.
• In part-time program II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time program II is particularly suitable if you are heavily involved in work alongside your distance studies.

By the way, you can also take a semester off during the course of your studies at no extra cost.

How does online study work at IU?

A study program that fits your life: In the online study program at IU, you learn flexibly and digitally whenever you want to learn and wherever you want to learn.

In the Marketing distance learning program at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can best learn.

You can enroll in your modules and courses whenever you want. This way, you can usually put together your study plan and semester schedule flexibly.

Central to the IU distance learning program are your interactive study scripts. You receive the scripts both in printed form and digitally as PDF and for tablets. Through the smart app IU Learn, you have access to scripts for your Marketing studies as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You interact with your lecturers and fellow students, for example, in virtual live formats, such as interactive lectures.

And exams? You can take them as online exams if you wish. You can take an online exam 24/7 once you feel sufficiently prepared for the material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.