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The Central State Office for Distance Learning (ZFU) has approved the course Sales and Management under the number 153013c. Who is the distance learning programme Sales & Management (B.A.) suitable for?
The Bachelor's degree programme Sales & Management at the European Distance Learning University Hamburg is aimed at working professionals and prospective students who are pursuing a career in sales or sales-related management. It is particularly targeted at employees from sales, selling or marketing who wish to further qualify themselves academically and practically. The degree programme is also suitable for career changers with commercial training as well as for school graduates who specifically want to take on leadership roles in sales, key account management, sales management or at interfaces to marketing and product management.
What are the formal admission requirements?
There are three equivalent admission routes for the Bachelor's degree programme Sales & Management:
- With (subject-specific) university entrance qualification or Abitur: General university entrance qualification, subject-specific university entrance qualification or university of applied sciences entrance qualification entitle direct enrolment.
- Without Abitur with subject-specific advanced training qualification: Admission through successfully completed advanced training such as master craftsman exam, specialist (IHK/HWK), state-certified business administrator or comparable professional advancement qualifications.
- Without Abitur with completed vocational training: Completion of at least a two-year vocational training combined with subsequently at least three years of professional experience in a field related to the subject. A separate advisory interview and, if necessary, an aptitude test are required.
Previously acquired achievements (e.g. through further training or a previous degree programme) can be recognised upon application and credited towards the duration of study.
You should have an interest in business administration and sales-oriented issues. Communication skills and resilience are important, as both teamwork and independent project work are central components of the course. Initial practical experience in sales, marketing or customer contact, openness to digital learning formats and the ability to motivate and organise yourself independently are helpful. Analytical thinking, goal orientation and enjoyment of negotiation situations support academic success.
These contents await you in the Bachelor Sales and Management programme
In the Bachelor’s degree programme Sales and Management at Euro-FH, you combine business administration fundamentals with advanced knowledge in sales. You will acquire both analytical and qualitative-practical skills to strategically and operationally manage the entire sales process. The course content includes, among others:
- Business Administration and Management: Basics of business administration, controlling, marketing, organisation and personnel management
- Sales and Sales Management: Sales processes from prospecting to closing, key account management, acquisition, price negotiation and customer relationship management
- Analytical Methods: Market and competition analyses, sales control, sales controlling and statistics
- Practical Training: Six intensive 2-day sales trainings in small groups, accompanied by experts from Eins Plus – German Sales Academy
- Case Studies, Simulations and Workshops: Applying theoretical knowledge to real sales and management situations
- Intercultural Management: Preparation for international markets through a two-week international seminar at a partner university abroad
- Leadership in Sales: Development of leadership skills for taking on management roles
You will develop the ability to analyse complex corporate sales problems and develop practical solutions. Last but not least, you will acquire communicative, social and methodological skills for leadership and interface tasks between sales, marketing, product management and technology.
This is how the Sales and Management distance learning course works
The programme is designed as a part-time distance learning course and offers maximum scheduling flexibility. You can start your studies at any time and adapt your study period to your needs – either 36 or 48 months, with a free extension of up to 24 months. The organisation is as follows:
- Study materials are available digitally, printed and as audio, complemented by webinars, videos and online tutorials
- The online campus serves as a central platform and is also accessible via a mobile app
- You can take exams flexibly – monthly online or at ten examination centres across Germany
- Nine compulsory on-site seminars in Hamburg, including six 2-day sales trainings and one online seminar
- Two-week international seminar at a partner university abroad
- Close support through personal study counselling, subject tutors and the AI learning companion KILEA
- Recognition of prior achievements towards study duration and costs is possible
The practical phases and seminars are precisely plannable and mostly conducted compactly over a few days. The study model is tailored to students who want to combine studies and work.
With the Bachelor Sales and Management you open up these career paths
As a graduate of the Bachelor Sales and Management you are qualified for demanding positions in sales and sales management. Typical areas of deployment include:
- Sales management or sales department management
- Key account management for national or international clients
- Regional management and supervision of field sales teams
- Project management in sales, e.g. for market launches or customer acquisition
- Leadership and control tasks at interfaces with product management, marketing, technology or customer service
With your sales knowledge and practical expertise, you can support companies from any industry in marketing their products or services. The practice-oriented training opens up access to leadership positions and the assumption of strategically important tasks in the sales environment. The international orientation also qualifies you for roles in globally operating companies or for positions abroad.
Where does the study take place? Overview of digital and on-site phases
The Sales and Management distance learning course is predominantly completed online. The following spatial organisation is planned:
- Study and learning phases: location-independent at your own pace – materials are available digitally, printed and as audio
- Examinations: monthly online or at one of the ten examination centres across Germany
- On-site seminars: nine compact 2-day events are held in Hamburg, complemented by one online seminar
- International seminar: two-week stay at a partner university abroad, e.g. in Denmark, the United Kingdom, Poland, Spain or China
The Euro-FH study model is designed for maximum flexibility and can be combined with work and private commitments.
What costs should you expect in the Bachelor Sales and Management?
The tuition fees for the Bachelor Sales and Management at Euro-FH amount to a total of €14,352. The monthly tuition fee is €299 (for 48 months) or from €301 in the standard model. The costs include all study materials, participation in the on-site seminars as well as comprehensive support.
- Possibility to save up to 50% of the study time and costs through recognition of prior achievements
- Numerous models for financing your studies, including instalments, education funds or scholarships
- Funding through BAföG for working students and other state programmes is possible in many cases
- Participation fees for the international seminar are included; any travel expenses are your own responsibility
- Free extension of the study period by up to 24 months
Thanks to the flexible study organisation, you can combine your studies and work and adjust the monthly burden individually.
Advisory Service
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