Marketing, Bachelor of Arts

Fulltime programm (blended learning) @ IU International University of Applied Sciences 

You want to shape how products and services are consumed? As a marketer, you need to understand the market, identify trends, and analyze customer needs. Developing effective marketing strategies requires a broad knowledge that goes far beyond the four Ps (product, price, place, promotion). So that you can later work as a leader and marketing expert in a variety of industries, you will also gain insights into the digital marketing world, which is increasingly permeating life.

At a Glance

University IU International University of Applied Sciences, UAS based in Erfurt
Field of Study EconomicsMarketing
Degree Bachelor of Arts (B.A.)
Duration 6 Semesters
ECTS 180 Credit Points
Language of Instruction German
Course contents Business Mathematics, Consumer Behavior, Service Management, Introduction to Media and Communication Studies, Business Administration I II, Managerial Economics, Introduction to Academic Work, Statistics, Collaborative Work, Marketing I II, Computer Training, Cost and Performance Accounting, Accounting and Financial Reporting, Online Marketing, Sales and Distribution, Market Research, Project Management, Intercultural and Ethical Competencies, Market Psychology, Social Media Marketing, Pricing Policy, Advertising Psychology, Media Law, Customer Relationship Management, Marketing Seminar, International Marketing, Marketing Controlling, Operational Media Marketing, Elective Subject I, Elective Subject II, Elective Subject III, Bachelor Thesis
Electives Applied Content Marketing, E-Commerce, Kommunikation und PR, Sales and Procurement, Search Engine Marketing
Location Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Brunswick, Bremen, Chemnitz, Cologne, Dortmund, Dresden, Dusseldorf, Erfurt, Essen, Frankfurt a.M., Freiburg, Hamburg, Hanover, Karlsruhe, Kassel, Kiel, Leipzig, Luebeck, Mainz, Mannheim, Munich, Muenster, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Wuerzburg or Virtual Campus
Enrollment At specific dates
Fees
from 399 € monthly
from 15063 € total
More Info https://www.iu.de/mystudium
  • flexible full-time study without a presence requirement at Germany's largest university
  • study starts in January, April, July, and October, depending on the study location
  • study possible at many locations throughout Germany, or alternatively at the Virtual Campus
  • interesting specializations, such as Applied Content Marketing or Search Engine Marketing

These are the requirements for the Bachelor in Marketing

With your Bachelor's in Marketing, you can work as a Sales Manager, Marketing Assistant, or Product Manager.

To be admitted to the private Bachelor's program in Marketing at IU International University, you need to have either a High School Diploma (general university entrance qualification), a specialized High School Diploma, or a subject-specific university entrance qualification.

In addition, you can also study Marketing without a High School Diploma. To be admitted to the IU program without a High School Diploma, you need to have completed an advanced training course, such as becoming a State-Certified Business Administrator, or hold a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after completing that training.

These are the study contents in the Marketing degree program

This Bachelor's program at IU comprises approximately 31 modules that you will take and complete over 6 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical course schedule for full-time Marketing studies looks as follows:

  • Semester 1: Business Mathematics, Consumer Behavior, Service Management, Introduction to Media and Communication Studies, Business Administration I II, Managerial Economics
  • Semester 2: Introduction to Academic Work, Statistics, Collaborative Work, Marketing I II, Computer Training, Cost and Performance Accounting
  • Semester 3: Accounting and Reporting, Online Marketing, Sales and Distribution, Market Research, Project Management, Intercultural and Ethical Competencies
  • Semester 4: Market Psychology, Social Media Marketing, Pricing Policy, Advertising Psychology, Media Law, Customer Relationship Management
  • Semester 5: Marketing Seminar, International Marketing, Marketing Controlling, Operational Media Marketing, Elective Subject I
  • Semester 6: Elective Subject II, Elective Subject III, Bachelor Thesis

What makes the Marketing Bachelor's program at IU special are the numerous opportunities to specialize in topics according to your own interests and professional fields in the elective area.

For the first specialization, you can choose from these exciting modules: Applied Content Marketing, E-Commerce, Communication and PR, Sales and Procurement, Search Engine Marketing.

As a second specialization, you can select one of these study modules: Applied Sales, Applied Content Marketing, Big Data and Web Analytics, Business Consulting, Business Controlling, Digital Sports Marketing and PR, E-Commerce, Event Management, Foreign Languages, International Management, IT Management, Communication and PR, Marketing Campaigns, Negotiation, Human Resources Specialization, Project Management (Specialization), Print Media and Production, Sales and Procurement, Salesforce Platform Management, Search Engine Marketing, General Studies, UX and Experience Psychology.

How the myStudium Marketing at IU works

The myStudium at IU International University is a flexible study program that combines campus life with self-study phases at home.

Classes take place on campus 2-3 days a week. If desired, students can also attend the classes alternatively through IU's Virtual Campus.

Through the online portal and the Learn App of IU, students have access to study materials, presentations, and videos for the Marketing modules at any time.

The semester is divided into 2 parts, so you take 3 modules per semester. Modules in the Marketing field, for example, conclude with an exam or a term paper.

Private Marketing studies available in these cities

With over 35 study locations throughout Germany, IU International University is represented nationwide for degree programs in all disciplines.

Currently, the university offers Marketing programs in Berlin, Hamburg, Cologne, Dusseldorf, and Frankfurt am Main.

On campus, you will attend your classes, for example. In the lounge area, you can exchange ideas with your fellow students. Depending on the city, you can also make use of the canteens, cafeterias, and libraries of other universities – for example, at the Berlin location.

Learning Marketing at IU's Virtual Campus

If there is no IU campus near you or you prefer flexible and digital learning, you can also enroll at IU's Virtual Campus.

At the Virtual Campus, you can attend your Marketing classes, for example, through regular video conferences with your fellow students and instructors.

Through IU's learning platform myCampus, you will have access to study scripts and the virtual library. Using the Learn App of IU, you can also study your scripts digitally on a tablet.

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