Customer Centricity, Bachelor of Arts

These are the requirements for the Bachelor Customer Centricity

With your Bachelor in Customer Centricity, you can work, for example, as a Voice of Customer Manager, as a Trainee Customer Centric Transformation, or as a Customer Centricity Manager.

You can be admitted to the part-time distance learning program Customer Centricity at IU International University if you present either a Abitur (general higher education entrance qualification), a technical college entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can study Customer Centricity without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you need to have completed an advanced training course, such as the State-certified Business Administrator, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years following this training.

These are the study contents in the online course Customer Centricity

This Bachelor's degree at IU comprises approximately 35 modules, which you will take and complete over the course of 6 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical study plan for full-time study in Customer Centricity looks as follows:

• 1st Semester: Introduction to Scientific Work, Sustainability from a Consumer Perspective, International Consumer Behavior, International Brand Management, Introduction to User Research, Project: Sustainability from a Consumer Perspective
• 2nd Semester: Customer Relationship Management, Collaborative Work, Digital Skills, Customer-Centered Data, Digital Consumer Psychology, Project: Customer Journey
• 3rd Semester: Digital and Mobile Campaigns, Customer Centric Transformation, Market Psychology, Change Management, Web Analytics, Design Thinking
• 4th Semester: Storytelling, User Experience, Media Psychology, Data Driven Marketing, Business Intelligence, Project: Marketing Analytics
• 5th Semester: Introduction to New Work, Intercultural and Ethical Competencies, Seminar: Customer Centric Organization, Agile Project Management, Elective Modules A
• 6th Semester: Elective Modules B, Elective Modules C, Bachelor Thesis

What is special about the Bachelor's degree in Customer Centricity at IU are the numerous opportunities to deepen your knowledge in elective areas based on your own interests and professional fields.

As a first specialization, you can choose from these exciting modules: Market and Economic Psychology, Online Sales Management and Distribution, Business Start-up, Market Research and Introduction, Industry 4.0, Fundamentals of Software Development, Media Psychology and User Research, Applied Content Marketing, Community Management, Big Data and Data Protection.

For a second specialization, you can select one of these study modules: Pricing Policies and Cross Media Marketing, E-Commerce, Entrepreneurial Management, Product Management and Development, Digital Product Development, IT Requirements Management, User Experience and UX Prototyping, Basics of Media Education, Influencer Marketing and Social Selling, AI Specialist.

As a third specialization, you can enroll in one of these modules: User Testing and Prototyping, Online Retailing, Methods and Management of Innovations, Methods in Product Management, Smart Services, Programming: Java and Web Application Interfaces, Application Design, Conflict Management and Opinion Formation in Social Media, Social Media Ads and Campaigns, Data Analyst, Salesforce Platform Management, Salesforce Platform Development, Foreign Language Italian, Foreign Language French, Foreign Language Spanish, Foreign Language English, Supply Chain Management, Air Traffic Management, Real Estate Management, Event Management, Entrepreneurial Hotel Management, Tourism Management, Facility Management, General Studies, Market and Economic Psychology, Online Sales Management and Distribution, Business Start-up, Market Research and Introduction, Industry 4.0, Fundamentals of Software Development, Media Psychology and User Research, Applied Content Marketing, Community Management, Big Data and Data Protection, Pricing Policies and Cross Media Marketing, E-Commerce, Entrepreneurial Management, Product Management and Development, Digital Product Development, IT Requirements Management, User Experience and UX Prototyping, Basics of Media Education, Influencer Marketing and Social Selling, AI Specialist.

How flexible is the standard study time in the distance learning course Customer Centricity

At IU International University, in the part-time distance learning program you can choose from 3 study models:

• In full-time study, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Full-time study in Customer Centricity is especially suitable for those who are not employed or work only a few hours per week.
• In part-time study I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time study I is suitable, for example, if you work part-time alongside your studies.
• In part-time study II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time study II is particularly suitable if you are heavily involved in your professional career alongside your distance learning.

By the way, you can also take a semester off during your studies at no additional cost.

How does online study work at IU?

A study that adapts to your life: In online studies at IU, you learn flexibly and digitally whenever and wherever you want to learn.

In the distance learning course Customer Centricity at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can best learn.

You can take your modules and courses whenever you want. This way, you can flexibly create your study plan and semester schedule.

Central to IU's distance learning is your interactive study scripts. You will receive the scripts in printed form as well as digitally as PDF and for tablets. Through the smart app IU Learn, you have access to the scripts for your studies in Customer Centricity as well as scripts from all other distance learning courses at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You will exchange ideas with your lecturers and fellow students, for example, in virtual live formats, such as interactive lectures.

And exams? You can take them as online exams if you prefer. You can take an online exam 24/7 as soon as you feel sufficiently prepared for the material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.