Marketing, Bachelor of Arts

These are the requirements for the Bachelor in Marketing Management

With your Bachelor's in Marketing Management, you can work as an Online Marketing Manager, Sales Manager, or Brand Manager, for example.

For the dual studies at IU International University, you can be admitted if you have either a high school diploma (general higher education entrance qualification), a technical diploma, or a subject-specific higher education entrance qualification.

In addition, you can also study Marketing Management without a high school diploma. For the dual studies without a high school diploma, you need to have completed an advanced training course, such as becoming a certified business economist, or have a master craftsman's certificate. Alternatively, you have completed a vocational training and worked full-time for at least 3 years after this training.

These are the study contents in the Dual Studies Marketing

This Bachelor's degree at IU includes approximately 40 modules that you will take and complete over a period of 7 semesters of standard study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 210 credit points from module to module and from semester to semester.

The typical course syllabus for full-time studies in Marketing looks like this:

• 1st semester: Business Administration, Statistics, Practical Reflection 1: Marketing and Communication, Consumer Behavior, Introduction to Academic Work for Business, Management, and Communication, Practical Project: Agile Project Management
• 2nd semester: Communication Policy, Marketing, Practical Reflection 2: Marketing and Communication, Basics of Product Management, Social Media Marketing, Practical Project: Design Thinking
• 3rd semester: Sales and Distribution, Customer Relationship Management, Practical Reflection 3: Marketing and Communication, Cost and Management Accounting, Market Research, Practical Project: Digital Business Models
• 4th semester: Law, Pricing Policy, Practical Reflection 4: Marketing and Communication, Marketing Seminar, International Marketing, Practical Project: Brand Management
• 5th semester: Elective Area A, Practical Reflection 5: Marketing and Communication, Elective Area B, Practical Project: Sustainability from a Consumer Perspective
• 6th semester: Elective Area C, Practical Reflection 6: Marketing and Communication, Practical Project: Marketing Analytics, Bachelor Thesis
• 7th semester: Elective Area C, Practical Reflection 7: Marketing and Communication, Practical Project: Generative AI in a Business Context, Bachelor Thesis

You can choose your specialization from a variety of elective modules and these exciting specializations: AI in Marketing, Social Media Marketing, Online Marketing, E-Commerce, Psychology.

How to Find Your Practical Partner in Dual Studies

Finding the right practical partner is essential for a successful Dual Study in Marketing. With their network of over 15,000 practical partners nationwide, IU International University helps you find a suitable practical partner.

This is how you can find your practical partner for the Dual Study in Marketing with IU:

1. You apply online through the IU website. With your application, you also submit your documents such as a CV and your latest transcript.
2. You participate in an Online Info Session via the IU application portal. During the Info Session, the student advisory service will explain everything about the Dual Study, admission, and finding a practical partner.
3. Upon request, you can take a free applicant training that prepares you for applications in potential companies.
4. Together with you, the student advisory service looks for the right practical partner. The university either places you in a company from its vast network or contacts your preferred company on your behalf.

Cities Where Marketing Studies Are Offered

With over 30 campuses throughout Germany, IU International University offers Dual Studies in all fields nationwide.

The Dual Study in Marketing is currently offered by the university in cities such as Augsburg, Bochum, Berlin, Bielefeld, Bochum, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Essen, Frankfurt, Freiburg, Hamburg, Hanover, Karlsruhe, Cologne, Leipzig, Mainz, Munich, Münster, Ravensburg, Regensburg, Rostock, Stuttgart, Ulm, Bonn, and Würzburg.

On campus, for example, you will attend your lectures and seminars. In the lounge area, you can exchange ideas with your fellow students. Depending on the city, you can also use the canteens, cafeterias, and libraries of other universities – such as at the Berlin location.

By the way: Depending on the location, your studies will take place either in the Dual Study or in the Dual myStudies. Both models offer interactive learning materials and many other advantages. In Dual Study, you attend classes on campus or virtually two days a week. In IU's Dual myStudies, you can also use IU's learning AI and deepen your knowledge in regular accompanying events.

Learning Marketing at IU's Virtual Campus

At the Virtual Campus, you learn digitally and flexibly in small study groups.

If there is no IU campus near you or if you prefer to learn flexibly and digitally, you can also enroll at IU's Virtual Campus.

At the Virtual Campus, you can complete your Marketing lectures, for example, via regular video conferences with your fellow students and lecturers.

Through IU's myCampus learning platform, you have access to study scripts and the virtual library. Using IU's LearnApp, you can work through your scripts digitally on a tablet, for example.