Marketing Management, Bachelor of Arts

Dual studies @ IU International University of Applied Sciences 

In the dual study program Marketing Management at Germany's largest university, you systematically engage with current trends in marketing as well as the fundamentals of business administration. Additionally, you can choose to specialize in Sales & Distribution, Online Marketing, or Digital Business. Over the course of 7 semesters, theory and practice alternate regularly, often on a weekly basis. And as for the tuition fees, your practical partner covers them!

At a Glance

University IU International University of Applied Sciences, UAS based in Erfurt
Field of Study EconomicsMarketing
Degree Bachelor of Arts (B.A.)
Duration 7 Semesters
ECTS 180 Credit Points
Language of Instruction German
Course contents Business Administration, Statistics, Consumer Behavior, Introduction to Scientific Work for Business Management and Communication, Practical Project 1: Agile Project Management, Practical Reflection 1: Marketing & Communication, Communication Policy, Marketing, Basics of Product Management, Social Media Marketing, Practical Project 2: Design Thinking, Practical Reflection 2: Marketing & Communication, Sales and Distribution, Customer Relationship Management, Cost and Performance Accounting, Market Research, Practical Project 3: Digital Business Models, Practical Reflection 3: Marketing & Communication, Law, Pricing Policy, International Marketing, Marketing Seminar, Practical Project 5: Sustainability from a Consumer Perspective, Practical Reflection 5: Marketing & Communication, Elective Module A1, Elective Module A2, Elective Module B1, Elective Module B2, Practical Project 5: Digital Business Models, Practical Reflection 5: Economics, Elective Module C1, Elective Module C2, Practical Project 6: Marketing Analytics, Practical Reflection 6: Marketing & Communication, Bachelor Thesis
Electives Sales & Distribution, Online-Marketing, Digital Business
Location Aachen, Augsburg, Bochum, Berlin, Bielefeld, Bochum, Brunswick, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hanover, Karlsruhe, Kassel, Cologne, Leipzig, Luebeck, Mainz, Mannheim, Munich, Muenster, Potsdam, Ravensburg, Regensburg, Rostock, Stuttgart, Ulm, Wuppertal, Kiel, Chemnitz, Bonn, Wuerzburg or Virtual Campus
Enrollment quarterly (start dates may vary by location)
More Info https://www.iu-dualesstudium.de
  • dual studies without tuition fees at Germany's largest university
  • no numerus clausus, no admission restrictions
  • over 15,000 practical partners in over 30 cities from Berlin to Munich
  • interesting specializations, such as in online marketing or digital business
  • learning also possible at the virtual campus
  • start of studies possible quarterly in January, April, July, and October
  • dual myStudies with optional attendance events in person or virtually

These are the requirements for the Bachelor in Marketing Management

With your Bachelor's in Marketing Management, you can work as an Online Marketing Manager, Sales Manager, or Brand Manager, for example.

For the dual studies at IU International University, you can be admitted if you have either a high school diploma (general higher education entrance qualification), a technical diploma, or a subject-specific higher education entrance qualification.

In addition, you can also study Marketing Management without a high school diploma. For the dual studies without a high school diploma, you need to have completed an advanced training course, such as becoming a certified business economist, or have a master craftsman's certificate. Alternatively, you have completed a vocational training and worked full-time for at least 3 years after this training.

These are the study contents in the dual study program Marketing Management

This bachelor's degree at IU comprises approximately 35 modules that you will take and complete over 6 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination, such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical course schedule for full-time studies in Marketing Management looks as follows:

  • 1st Semester: Business Administration, Statistics, Consumer Behavior, Introduction to Academic Work for Business Management and Communication, Practical Project 1: Agile Project Management, Practical Reflection 1: Marketing & Communication
  • 2nd Semester: Communication Politics, Marketing, Basics of Product Management, Social Media Marketing, Practical Project 2: Design Thinking, Practical Reflection 2: Marketing & Communication
  • 3rd Semester: Sales and Distribution, Customer Relationship Management, Cost and Performance Accounting, Market Research, Practical Project 3: Digital Business Models, Practical Reflection 3: Marketing & Communication
  • 4th Semester: Law, Pricing Policy, International Marketing, Marketing Seminar, Practical Project 5: Sustainability from a Consumer Perspective, Practical Reflection 5: Marketing & Communication
  • 5th Semester: Elective Module A1, Elective Module A2, Elective Module B1, Elective Module B2, Practical Project 5: Digital Business Models, Practical Reflection 5: Business
  • 6th Semester: Elective Module C1, Elective Module C2, Practical Project 6: Marketing Analytics, Practical Reflection 6: Marketing & Communication, Bachelor Thesis

As a specialization, you choose one of the modules Sales & Distribution, Online Marketing, Digital Business.

How to find your practical partner in a dual study program

Upon request, you can complete a free application training with IU International University.

Finding the right practical partner is crucial for a successful dual study program in Marketing Management. With its network of over 15,000 practical partners nationwide, IU International University helps you find a suitable practical partner.

This is how you find your practical partner for the dual study program in Marketing Management with IU:

  1. You apply online via the IU website. With your application, you also submit your documents such as a resume and your latest transcript.
  2. You participate in an Online Info Session via the IU application portal. During the Info Session, the study counseling explains everything about the dual study program, admission, and finding a practical partner.
  3. Upon request, you complete a free applicant training that prepares you for applications in potential companies.
  4. Together with you, the study counseling looks for the right practical partner. The university either places you in a company from its large network or contacts your desired company.

Cities where the Marketing Management program is offered

With over 35 locations throughout Germany, IU International University offers dual study programs in all disciplines across the country.

The dual study program in Marketing Management is currently offered by the university in more than 30 cities, such as Berlin, Bielefeld, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Frankfurt, Freiburg, Hamburg, and Munich.

On campus, you will attend lectures and seminars. In the lounge area, you can exchange ideas with your fellow students. Depending on the city, you may also have access to the canteens, cafeterias, and libraries of other universities – for example, at the Berlin location.

Learn Marketing Management on IU's Virtual Campus

At the Virtual Campus, you learn digitally and with maximum flexibility in small study groups.

If there is no IU campus near you or if you prefer to learn flexibly and digitally, you can also enroll in the so-called Virtual Campus of IU.

At the Virtual Campus, you can attend your Marketing Management classes, for example, through regular video conferences with your fellow students and instructors.

Through IU's myCampus learning platform, you get access to study scripts and the virtual library. Using IU's LearnApp, you can, for instance, work through your scripts digitally on a tablet.

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