Marketing & Brand Management, Master of Science

Admission requirements

With your Master in Marketing & Brand Management, you will work as an advertising or PR manager or as a market research analyst, for example.

The prerequisite for admission to this degree programme is a successfully completed Bachelor's degree (with a grade of "good" or better) with at least 180 ECTS credits or a comparable academic degree, such as a Diplom degree. In the case of a deviating grade point average, the ability to study can, if necessary, be proven by a separate selection interview.

In the case of a Bachelor's degree that has not yet been fully completed, 80% of the credit points to be acquired must already have been achieved at the time of application. The outstanding achievements must be completed by the time of enrolment at the latest.

In the previous Bachelor's degree programme, at least 20% of the ECTS points should be allocated to the subject area of economics. Missing ECTS points from the subject area of economics can be proven either by a separate entrance test or by proof of successfully completed commercial vocational training or by at least 18 months of relevant professional activity in business administration.

In addition, you provide evidence of language skills in English at least at level B2 of the Council of Europe Framework of Reference or at an equivalent level.

Study content and specialisations

The Marketing & Brand Management degree programme at Fresenius University of Applied Sciences provides students with skills and knowledge in the field of marketing and brand management. The degree programme places particular emphasis on the implementation of marketing and branding strategies and the use of market research results for successful campaigns.

The curriculum includes the following modules:

• Semester 1: Strategic Marketing Management, Brand Theory & Corporate Brand Strategy, Leadership & Management, Advanced Project Management, German I: Living in Germany or Intercultural Communication & Competence, Research Methodology
• Semester 2: Marketing Mix Design & Management, Brand Architecure & Positioning, Innovation Management & Design Thinking, Interdisciplinary Team Project I, German II: Working in Germany or Foreign Language Skills, Quantitative & Qualitative Methods for Business
• Semester 3: Consumer Research Lab, Consumer Behavior & Psychology, Advanced Team Project 10 CP, Scientific Work in Practice, International Experience, Scientific Work in Practice, International Studies
• Semester 4: Stakeholder Communication & PR, Public Affairs & Government Relations, Master‘s Thesis

In the course of your studies, you will also delve into exciting specialisations, such as corporate finance or entrepreneurship.

All study locations from Berlin to Cologne

The Master's programme Marketing & Brand Management is offered by Fresenius University of Applied Sciences at 2 campuses in Germany. Practical: If you would like to get to know a new city during your studies, simply change to one of the university's other campuses.

Berlin: In Berlin, the Fresenius University of Applied Sciences operates a campus for the Department of Business & Media at Jägerstraße 32, in the centre of Berlin, right next to the Gendarmenmarkt. Another campus for the Department of Fashion & Design is located in Prenzlauer Berg. As the federal capital and political centre, Berlin is also an exciting university city - there are around 170,000 students in Berlin.

Cologne: Cologne, the vibrant metropolis of 1.1 million in North Rhine-Westphalia, not only offers plenty of culture and entertainment. The city is also one of the most important business locations in Germany. The city is home to media, insurance, food and chemical companies in particular - so the chances of starting a career in Cologne after graduation are particularly high. The Business & Media Campus and the Health & Social Campus of the university are located directly in the MediaPark, the business park for media companies in the Neustadt-Nord district of Cologne.

The campus of the Fresenius University of Applied Sciences' Department of Business & Media directly at the Gendarmenmarkt in Berlin

The Business and Media Campus of the Fresenius University of Applied Sciences in Cologne

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