Marketing & Brand Management, Master of Science

Study Content in Detail: Which Subject-Specific Competences Will You Acquire?

In the Master's programme Marketing & Brand Management at Hochschule Fresenius, you engage systematically with key topics from marketing science and brand management. The focus is on the following content:

• Strategic Marketing Management: You learn to develop, implement, and critically evaluate marketing strategies.
• Brand Theory and Corporate Brand Strategy: The programme teaches you how strong brand positioning is built and how brand strategy decisions are made internationally.
• Consumer Behavior & Consumer Research Lab: Analyse the purchasing and decision-making psychology of consumers and conduct empirical market research using quantitative and qualitative methods.
• Communication & PR as well as Stakeholder Management: Deepen your knowledge of corporate communication, public affairs, and the targeted addressing of various stakeholder groups.
• Innovation Management and Design Thinking: Build innovative problem-solving skills to implement design processes in marketing and effectively shape organisational development.
• Leadership Competence and Project Management: The programme conveys modern leadership theories, project management tools, and methods of interdisciplinary teamwork.
• Elective Modules: Choose between topics such as Corporate Finance, Sustainability Management & CSR, Entrepreneurship, or International Relations.
• Language Courses (German/English) and International Experience: Supplementary language modules and the option of a semester abroad prepare you for international job markets.
• Academic Work and Master's Thesis: Apply current research findings in a practical manner and train systematic analytical skills for your final thesis.

The content is practice-oriented and links scientific methods with application in real company projects and case studies.

Course Structure: How Is the Programme Organised?

The Master's programme Marketing & Brand Management comprises four semesters full-time and is accredited with 120 ECTS credits. The structure is as follows:

• The programme is offered as on-campus study in Berlin and is based on interactive lectures, workshops, and project work.
• In the first two semesters, subject modules such as Strategic Marketing, Consumer Research, Brand Positioning, and Advanced Project Management are on the timetable.
• From the third semester onwards, you can tailor your studies individually: choose between elective modules, an internship, or a stay abroad.
• Interdisciplinary team projects, case studies, excursions, and guest lectures by industry experts are integrated into the curriculum.
• At the end of the programme, you write a scientifically grounded Master’s thesis in which you analytically work on a self-chosen topic from marketing or brand management.

The focus on real practical projects, international orientation, and funding opportunities for exchange programmes enable you targeted personal development with maximum labour market relevance.

Career Prospects & Employment Opportunities: What Perspectives Do You Have After the Master’s?

With a Master’s degree in Marketing & Brand Management, you qualify for diverse and internationally sought-after positions. Opportunities include, among others:

• Specialist and leadership roles in strategic marketing and brand management – both in corporate environments and in medium-sized companies and start-ups.
• Positions in corporate communication, PR, corporate communications, as well as stakeholder management.
• Consulting roles in marketing and management consulting and business development.
• Activities in innovation management, change management, as well as in associations and interest groups.
• Establishing your own consultancy or self-employment as a marketing consultant.
• After the Master’s, it is possible to pursue a doctorate.

Graduates of the programme work across industries in agencies, international companies, the consumer goods, technology, media, and service sectors as well as NGOs and public institutions.

Place of Study: Where Will You Study Marketing & Brand Management?

The programme takes place at Hochschule Fresenius in on-campus format and is currently available at the Berlin location.

• Berlin Campus: Right in the centre of Berlin, near Gendarmenmarkt, with modern seminar rooms, good accessibility, and a large corporate network of the capital region.

You have the option during your studies to spend a semester abroad or use practice-oriented learning locations outside the fixed campus. The infrastructure includes libraries, digital learning environments, and access to industry-specific events.

Costs and Financing: How Much Does the Master’s Programme Cost and How Can You Finance It?

The tuition fees for the Master’s Marketing & Brand Management at Hochschule Fresenius are:

• Monthly: 880 Euros (over 24 months)
• Registration fee: one-time fee of 695 euros
• Total cost: 21,815 Euros

The price includes teaching sessions, examination fees, and individual supervision during your Master’s thesis.

• Financing Options: Financing can be done via instalment payments, education loans (e.g. KfW student loan), scholarship programmes of the university, the Aufstiegs-BAföG, or, if applicable, support from the employer.
• Further Tips: Additionally, study funds, partial scholarships from private and public foundations as well as regional funding (depending on the federal state) offer opportunities to offset costs.

All information on financing as well as advice on scholarships is provided directly by Hochschule Fresenius or official study financing advisory centres.