Generative Design & AI, Master of Arts

What competencies does the Master's programme in Generative Design & AI impart?

In the Master's programme in Generative Design & AI (M.A.), you will acquire in-depth knowledge and practical methods at the intersection of design, artificial intelligence, and innovative technologies. The key study contents include:

• Foundations and functionalities of generative AI models, including Large Language Models (LLMs), diffusion models, and multi-agent systems
• Practical application of digital tools and platforms for AI-supported design
• Development and evaluation of AI interfaces, visual systems, and prototypes based on functional and ethical criteria
• Critical reflection on the possibilities, limitations, and societal, legal, and ethical aspects of AI in design
• Utilization of agile methods like design sprints, peer reviews, and prototype development
• Project-oriented work in interdisciplinary teams composed of designers, developers, and strategists
• Specialisation choice in the second semester: You can focus individually on "Generative Design: Narrative & Visual Systems" or "Interactive Systems & AI-supported User Experiences"
• Application of current design and technology trends in the context of creative design
• Enhancement of communicative and cooperative skills for actively shaping collaborative processes

You will develop the ability to independently plan, implement, and lead AI-based processes, products, and design experiences. The language of instruction is German.

How is the study programme in Generative Design & AI structured?

The Master's programme is project-oriented and combines a high proportion of online learning with traditional presence phases in Berlin, Hamburg, or Düsseldorf. The standard duration of studies is four semesters (for 180 CP Bachelor's degree) or three semesters (for 210 CP Bachelor's degree).

• 1st Semester: Focus on subject-specific fundamentals, approximately 70% theory and 30% practice
• 2nd Semester: Deepening opportunities through individual specialisations (e.g. design, technology, communication). The emphasis is on about 50% knowledge and 50% practice
• 3rd Semester: Internship (practical semester) or direct entry into the research module, development of a master's thesis with a research- or practice-based focus
• 4th Semester (for 180 CP Bachelor's degree): Completion with your master's thesis and public presentation of the results

The teaching combines approximately 75% virtual live lectures (evenings and Saturdays) with around 25% block presence events (a total of four weeks spread over the first and second semesters). The locations have different focuses (Hamburg: Design, Berlin: Technology, Düsseldorf: Combination). The contents of the presence modules include design & technology, interdisciplinary projects, and practical projects on generative design and prototyping lab.

Accompanying additional offers include language courses, IT workshops, career guidance, and a job portal.

What are the career perspectives opened up by the study programme in Generative Design & AI?

Through the combination of creative practice, AI expertise, and strategic thinking, you can take on diverse roles in digital, technological, and creative industries after completing your studies. Typical occupational fields include:

• Creative Technologist or Innovative Consultant
• UX-Interaction Designer or Designer with a focus on generative systems
• Generative Design Lead or Brand & Systems Designer
• Art Director or Art Director with generative AI competence
• AI Product or Experience Designer
• Narrative Systems Designer or Story Architect
• Creative AI Project Manager
• Head of AI Design

The knowledge qualifies you for creative as well as leadership positions in design agencies, technology companies, innovation departments, and startups. Furthermore, a career in academia with a doctorate as a further step is possible. Practical semesters and involvement in projects with industry contacts facilitate entry into professional life.

What are the costs and funding opportunities for the study programme in Generative Design & AI?

The tuition fees amount to 620 euros per month. In addition, there is a one-time registration fee of 695 euros. Included are access to the online campus, study materials, teaching events, and examination services. Supplementary services such as language courses, IT workshops, and career orientation offers are provided.

Funding opportunities include:

• Support programmes, such as the Deutschlandstipendium or specific subject scholarships
• Educational loans, paid out during the study and repaid after completion
• Support from employers or educational leave for career-relevant further education
• Self-employed individuals can claim tuition fees as operating expenses for tax purposes
• Tax benefits, such as deducting training costs as advertising expenses