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The Central State Office for Distance Learning (ZFU) has approved the course Digital Marketing under the number 1161823. Who is the dual Bachelor Digital Marketing suitable for?
The dual distance learning course Digital Marketing is aimed at high school graduates with university entrance qualifications as well as professionals who want to specialize in digital marketing tasks. The course is particularly suitable for those who want to gain practical experience in a company alongside a bachelor's degree - regardless of whether you start directly after finishing school or have an alternative entry path such as advanced training or relevant work experience. Areas of application include positions in digital marketing, social media management, content marketing, SEO/SEA, or online marketing consulting. The program is ideal if you have an affinity for digital media and marketing trends and value a practice-integrated, flexible study organization.
Admission: What formal and personal requirements apply?
For admission to the dual bachelor's degree program Digital Marketing at the European University for Innovation and Perspective (EHiP), the following formal criteria apply:
- General university entrance qualification (Abitur)
- University of Applied Sciences entrance qualification (Fachabitur)
- Subject-specific higher education entrance qualification
- Specialized further education qualification (e.g. as a specialist or master craftsman, business administrator, specialist merchant, technician, master, accountant)
- Without Abitur with vocational training: At least a two-year completed vocational training and up to three years of professional experience in a relevant field (access to a trial study according to LHG §58 Abs. 3)
A numerus clausus (NC) is not applied. The start of studies is possible at any time. Another requirement is a practical partner (company) with whom you will complete the practical part of the dual degree program. The university actively supports you in the search and application process.
Helpful personal requirements for a successful online study in Digital Marketing are:
- Independent, structured way of working and motivation for self-directed learning
- Interest in digital media, business processes, and current marketing trends
- Creativity, analytical thinking, as well as communication and teamwork skills
- Reliability in connecting theory and practice
- Willingness to actively participate in entrepreneurial projects
- Basic knowledge of MS Office as well as openness to new digital tools
Which study contents does the dual Bachelor Digital Marketing convey?
The dual Bachelor's degree program in Digital Marketing at the European School of Innovation and Perspective (EHIP) combines business basics with practical digital marketing skills. The key learning contents and skills are as follows:
- Business and Management: Basics of business administration, corporate management, business law, accounting, controlling, and project management
- Digital Marketing: Development and implementation of marketing concepts in digital channels – including social media management, search engine optimization (SEO/SEA), content marketing, e-commerce, and influencer marketing
- Digital Tools and Data Analysis: Application of analytical tools, digital market research, big data management, statistics, as well as presentation and work techniques
- Legal Fundamentals: Online law (types of contracts, data protection, copyright, media law)
- Agile and International Marketing: Agile project management, development of international marketing strategies, and market development
- Practical Reflection: Analysis and solution of real problems from the practical company
- Final Phase: Business game, academic work, bachelor thesis, and colloquium
You will acquire all the central competencies for planning, controlling, and evaluating digital marketing measures. Independent work, creativity, analytical strength, and communication skills are promoted through practical tasks.
How does the dual distance learning program in Digital Marketing work?
The dual study program combines a 100% online distance learning with concurrent, remunerated professional practice in the company. Here is an overview of the process:
- Study Model: Seven semesters in a dual format, can start at any time
- Online Platform: Access to scripts, videos, web-based trainings, and interactive learning formats via the digital campus "myFOCUS"
- Self-directed Learning: Module sequence (after the basic modules) and learning pace individually selectable; no fixed presence dates
- Practice Integration: You work 20-35 hours per week in the practical company; learning times and exam periods can be arranged individually
- Examinations: All examination performances are completed online, independent of time and location
- Support: Personal study coaches support with learning questions, practice integration, and application processes
- Curricular Structure: Division into basic, advanced, specialization, and final modules; regular practical reflection
The flexible study concept promotes the connection of current theory and immediate practical experience – ideal for a work-study-life balance.
What career opportunities does the Bachelor in Digital Marketing open up?
With the Bachelor of Arts degree in dual studies Digital Marketing, you qualify for numerous fields of activity in online marketing and digital corporate communication:
- Social Media Management: Development and control of target group-specific content strategies
- SEO/SEA Management: Search engine optimization, keyword analysis, and online campaign management
- Content Management: Planning, creation, and distribution of content across various channels
- Communication and PR Management: Development and implementation of communication strategies, management of internal and external stakeholders
- Online Marketing Consulting: Optimization of digital marketing processes as a consultant in consulting firms or agencies
- Product Management in the Digital Environment: Interface management between development, marketing, and sales
Graduates are in demand in companies of all sizes and industries – from startups to medium-sized companies to corporations, in media agencies and in the public sector. The employment and salary prospects are considered especially attractive due to the high practical component and strong demand.
What costs are incurred for the dual Digital Marketing studies and how is it financed?
In the dual distance learning program Digital Marketing at EHIP, there are no tuition fees for you – your practice partner covers the financing. The key points are as follows:
- Tuition Fees: 0 euros (covered by the employer)
- Monthly Salary: You receive an industry-standard training remuneration, the amount of which depends on the region, company size, and industry
- No Additional Costs: Exams, learning materials, and the use of digital infrastructure are included in the concept; there are no additional fees
The dual model makes you financially independent. You earn a regular income during your studies and do not have to budget for any private expenses for your studies.
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