Digital Business, Bachelor of Arts

Distance learning program @ IU International University of Applied Sciences 

The Bachelor's degree programme Digital Business provides students with the knowledge and skills to successfully design business processes and business models in the digital age. Students learn how to integrate modern technologies such as big data, cloud computing, e-commerce and social media into companies and thus drive the digital transformation. The degree programme thus offers a wide range of career opportunities in various industries and companies, as digitalisation plays an important role in almost all areas of the economy. Graduates can work in management consulting, e-commerce, marketing or project management, for example.

At a Glance

University IU International University of Applied Sciences, UAS based in Erfurt
Field of Study Information SciencesIT Management
Degree Bachelor of Arts (B.A.)
Duration 6 Semesters
ECTS 180 Credit Points
Language of Instruction German or English
Course contents Digital Business Models, Business 10, Introduction to Academic Work, Introduction to Computer Science, Managerial Economics, Project: Digital Business Models, Accounting and Balancing, Digital Future Commerce, Fundamentals of Data Protection and IT Security for Non-Technical Programs, Intercultural and Ethical Decision-Making, Online Marketing, Project: Design Thinking, Statistics - Probability and Descriptive Statistics, Collaborative Work, Management Accounting, Introduction to Low-Code Development, Introduction to Process Management, Project: Low-Code Development, IT-Law, Seminar in Current Topics in Digitalization, Corporate Finance and Investment, E-Commerce I, Corporate Planning and Simulation, Agile Project Management, Leadership 4.0, Data Analytics and Big Data, Introduction to Data Science, Project: New Work, Electives A, Electives B, Electives C, Bachelor Thesis
Electives among other things: Content Marketing and CRM, Business Consulting, Markets and Advertising, Salesforce Platform Development...
Location online
Enrollment Anytime
Fees
from 239 € monthly
from 14739 € total
More Info https://www.iu-fernstudium.de
  • Flexible distance learning without compulsory attendance at Germany's largest university
  • Start of study possible at any time, no semester operation
  • no numerus clausus, no admission restriction
  • Interesting specialisations, for example in market research or in social media marketing
  • Language of instruction optionally German or English

These are the requirements for the Bachelor Digital Business

With your Bachelor in Digital Business you will work, for example, as a Data Scientist or as a Digital Marketing Expert.

You can be admitted to the part-time distance learning programme in Digital Business at the IU International University of Applied Sciences if you have either a Abitur (the general university entrance qualification), a Fachabitur or the Fachgebundene Hochschulreife.

In addition, you can also study Digital Business without an Abitur. In order to be admitted to the IU distance learning programme without an Abitur, you must present a completed advanced training course, for example as a state-certified business economist, or a master craftsman's certificate. You can also be admitted if you have completed vocational training and have worked full-time for at least 3 years following this training.

In addition, you can choose whether to complete this degree programme in German or in English. If you choose the English-language option, you will prove your English proficiency via TOEFL, IELTS, Duolingo English test, Cambridge certificate or similar. If you wish, you can also take a free English course at the B2 level at IU.

This is the content of the online degree programme in Digital Business

This Bachelor's degree at IU comprises about 28 modules, which you take and complete in the course of 6 semesters of standard study time. Each module has a scope of 5-10 credit points (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical study plan for full-time studies in Digital Business is as follows:

  • Semester 1: Digital Business Models, Business 10, Introduction to Academic Work, Introduction to Computer Science, Managerial Economics, Project: Digital Business Models
  • Semester 2: Accounting and Balancing, Digital Future Commerce, Fundamentals of Data Protection and IT Security for Non-Technical Programs, Intercultural and Ethical Decision-Making, Online Marketing, Project: Design Thinking
  • Semester 3: Statistics - Probability and Descriptive Statistics, Collaborative Work, Management Accounting, Introduction to Low-Code Development, Introduction to Process Management, Project: Low-Code Development
  • Semester 4: IT-Law, Seminar in Current Topics in Digitalization, Corporate Finance and Investment, E-Commerce I, Corporate Planning and Simulation, Agile Project Management
  • Semester 5: Leadership 4.0, Data Analytics and Big Data, Introduction to Data Science, Project: New Work, Electives A
  • Semester 6: Electives B, Electives C, Bachelor Thesis

The special thing about the Bachelor's degree programme Digital Business at IU is the many opportunities to delve into topics according to one's own interests and professional fields in the compulsory elective area.

As the first specialisation, you can choose from these exciting modules: Content Marketing and CRM, Business Consulting, Markets and Advertising, Salesforce Platform Development, Machine Learning, Software Engineering - Requirements Engineering and Quality Assurance , Managing People and Fundamentals of Business Psychology, Entrepreneurship, Innovation, and Financing, IT Service Management.

As a second specialisation you choose one of these study modules: Search Engine Marketing, Conflict Management and Coaching, Market Research and Media, Object-oriented Programing, AI Specialist, Data Engineer, Digital HR and Change Management, Sustainable Entrepreneurship, Innovative Technologies and Sustainability.

As a third specialisation you take one of these modules: International Brand Management and Corporate Communication, Digital Market and Consumer Psychology, Foundations of Programming with Python, Data Analyst, Agile Software Engineering, Global Corporations and Sourcing, Agile Management and Digital Entrepreneurship, IT project and architecture management, Business Intelligence, Salesforce Platform Management, Smart Mobility, Studium Generale, Salesforce Platform Development, Supply Chain Management, Applied Sales, Smart Factory, Organizational Behavior and Development, Secure Cloud Computing , Product Development and Solutions, Robotics and Production Engineering, Augmented, Mixed and Virtual Reality.

This is how flexible the standard period of study is in the distance learning programme Digital Business

At IU International University you can choose one of 3 study models for your part-time distance learning programme:

  • In the full-time study, the standard period of study is 6 semesters or 36 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. The full-time study programme in Digital Business is particularly suitable for those who do not work or only work a few hours a week.
  • In the Part-time study I, the standard period of study is 8 semesters or 48 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. Part-time study I is suitable, for example, if you work part-time alongside your studies.
  • In Part-time study II the standard period of study is 12 semesters or 72 months. You can extend the standard period of study by up to 2 semesters or 12 months at no additional cost. Part-time study II is particularly suitable if you are heavily involved in your career in addition to your distance learning.

By the way, you can also take a vacation semester during the course of your studies, at no additional cost.

How does online study at IU work?

Study that adapts to your life: In online studies at IU, you learn flexibly and digitally when you want to learn and where you want to learn.

In the Digital Business distance learning programme at IU International University, there is no compulsory attendance - you learn continuously from home, in the library of your choice or wherever you can learn best.

You take your modules and courses when you want. This means that you can generally arrange your study plan and semester schedule flexibly yourself.

Central to the IU distance learning programme are your interactive learning scripts. You receive the scripts in printed form as well as digitally as a PDF and for your tablet. The smart app IU Learn gives you access to the scripts for your studies in Digital Business as well as scripts from all other distance learning programmes at IU.

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You can also access additional materials, such as videos, via myCampus, IU's online campus. You can exchange information with your lecturers and fellow students in virtual live formats, for example, about the interactive courses.

And exams? If you wish, you can write them as online exams. You can take an online exam around the clock as soon as you feel sufficiently prepared for the course material. Alternatively, you can take the exam at one of the IU's numerous exam centres throughout Germany.

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