English 
Deutsch Who is the B.A. Media & Communication Management for - and what evidence do you need?
The course is aimed at school leavers who are interested in brands, social media, and campaigns and aspire to management responsibility. You are a good fit if you want to understand media, develop strategies, and implement projects in international teams - the program is taught completely in English.
The course is also suitable for students changing their field of study from business administration, communication design, or language/cultural studies who want to consistently focus their career on media and communication management. If you value an urban campus, the locations Berlin and Munich offer a suitable environment - from agencies to corporate communication.
Admission Requirements
The following evidence is required for enrollment in the Bachelor of Arts Media and Communication Management (6 semesters, 180 ECTS):
- Recognized secondary school leaving certificate (e.g. Abitur or internationally equivalent qualification) enabling access to higher education.
- English language skills with official proof of proficiency, as the program is entirely conducted in English.
- Start of studies in the summer semester (April 1) or winter semester (October 1); application deadline for each respective deadline.
- Choice of study location: Berlin or Munich.
The degree is state-recognized and accredited - ensuring formal comparability and suitability for your B.A. for master's programs or entering the workforce.
Personal Requirements
Success in studies depends less on perfect prior knowledge than on self-organization and perseverance. You should combine a passion for language and storytelling with an interest in data and analysis - campaigns are planned, implemented, and evaluated using key figures.
- Structured work: Plan your week realistically, especially around project phases, deadlines, and exams.
- Team and communication skills: Group projects, pitches, and presentations are part of everyday study life.
- Digital routine: A confident use of office tools, social media platforms, and basic research methods will facilitate your entry.
- Openness to feedback: Iterative work on concepts and campaigns requires a willingness to learn.
Set fixed learning windows and milestones, coordinate project work early with your team, and keep buffers for correction loops free. This way, the workload remains manageable even in intense phases - and you build a resilient routine for study and future practice.
What do you learn in the Bachelor Media and Communication Management at Macromedia University of Applied Sciences?
You combine strategic communication, media economics, and digital content. The focus is on corporate communication, campaign and cross-media management, as well as the integration of current trends like digitalization into brand-relevant communication. Data competencies for analysis and performance monitoring, as well as practical projects with partner companies, round off the study programme. The degree is nationally recognized and accredited.
Strategy & Corporate Communication: You learn to derive communication goals from corporate strategy, analyze stakeholders, and manage messages consistently across internal and external channels (e.g. "Strategic Corporate Communication").
Campaigns & Crossmedia: You plan and implement integrated campaigns across paid, owned, and earned media. This includes target group modeling, channel selection, content formats, and orchestration along the customer journey ("Campaigning and Crossmedia").
Digital Trends & Media Competence: You engage with current developments – from social media and platform logics to the digitalization of processes. The goal is to recognize opportunities and address digital challenges in a solution-oriented way ("Special Topics in Media and Communication Management").
Data & Impact Measurement: The programme sharpens analytical thinking: relevant data is collected, interpreted, and translated into recommendations for action – for KPI-based control and reporting of communication measures.
Practical Relevance: In projects with real partners, you work on briefings and pitches, implement measures, and reflect on their impact. This helps you build a portfolio and industry contacts – a plus for entering the job market.
How does the Bachelor Media and Communication Management programme work?
The programme is a full-time on-site study programme with 6 semesters and 180 ECTS. You start on the 1st of April or 1st of October and the language of instruction is English. The study locations are Berlin and Munich. Classes and practical projects take place on a semester basis; distance learning or a dual model are not provided.
Full-time, On-Site – Two Metropolises as Campuses
You study in person at the locations of Berlin or Munich. Both cities offer a large media and creative scene as well as access to corporate networks. The fixed campus operation brings regularity and direct collaboration with instructors and project partners.
Learning Environment and Support
You will be taught by professors with academic qualifications and years of industry experience. The teaching is practical, incorporating current industry developments. Collaborations with companies provide insights and project work with real-world applications.
Performance Assessment with Practical Focus
The examinations are aligned with the competence goals of the modules. Typical tasks include applied assignments related to strategy, concepts, and implementation – such as campaign developments, cases, presentations, or written elaborations. Practical projects are an integral part of the curriculum.
Workload and Manageability
The plan is for six semesters of study. The main focus is on the lecture period with accompanying project phases; in the non-teaching periods, there is a focus on deepening and exam preparation. The start is in each summer and winter semester, which facilitates study planning.
What are the costs of the Bachelor Media and Communication Management at Macromedia University of Applied Sciences?
The tuition fees amount to 6,000 euros per semester, plus a one-time registration fee of 699 euros. Over 6 semesters, the total costs amount to 36,699 euros. Additional expenses arise for living costs, study materials, and possibly travel between campus and projects.
Compared to state universities (where usually only a semester fee is charged), the price level is significantly higher. In return, you receive a closely integrated on-site study programme with project-oriented teaching and closeness to the business world. In the initial studies, training costs can generally be claimed as special expenses for tax purposes (subject to maximum amounts). Depending on individual circumstances, scholarships or private educational loans may also be considered for individual financing.
What careers and salaries are possible after the Bachelor Media and Communication Management?
Typical entry roles are found in corporate communications, agencies, and media companies: communication management, social media, brand management, or content strategy. Realistic starting salaries in Germany are around 32,000–45,000 euros gross annually, with experience reaching 50,000–70,000 euros – depending on the location and responsibilities.
Possible job roles:
- Communication Manager (company, NGO, public institution)
- PR Officer / Account Manager in communication agencies
- Social Media Manager / Community Lead
- Brand Manager / Campaign Manager
- Content Strategist / Digital Marketing Manager
For further academic advancement, a Master's in Communication Management, Media Management, Marketing, or Digital Business is recommended – useful for leadership positions or specialized roles.
Who is the Bachelor Media and Communication Management suitable for – and who is it not suitable for?
The programme is suitable for anyone who thinks strategically about communication, masters digital channels, and wants to implement projects with companies. If you are looking for practical relevance, English-language teaching, and a campus in a media metropolis, you will find a clear fit here.
- You want to plan integrated communication – from strategy to campaign – and steer impact data-based.
- You are looking for an on-site study programme with practical projects and access to corporate networks in Berlin or Munich.
- You prefer instruction in English and an international orientation.
- You are planning a quick entry into careers in communication, media, or marketing – or a suitable Master's degree thereafter.
There are also good reasons to opt against this study model. Especially costs, language, and location constraints may not align with your situation.
- High total costs compared to state universities, which usually charge only a semester fee.
- Fixed study location in Berlin or Munich – less flexibility for those with regional ties or commuting requirements.
- Full-time on-site study programme – for those heavily employed or with high compatibility demands, a distance or part-time study programme is often more suitable.
- Instruction language English – if you prefer a German-language study, this format may not be ideal.
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