English 
Deutsch Who is the Bachelor's degree in Media Management at mdh suitable for?
The Bachelor's degree in Media Management at the Mediadesign Hochschule is aimed at individuals who want to combine business thinking with creativity and pursue a versatile career at the interface of media, marketing, and management. It particularly targets school graduates interested in creative industries such as music, film, games, or advertising, as well as in digital business models and innovation. The programme is also open to career starters with a university of applied sciences entrance qualification and to international applicants who want to start a career in the media and creative industries.
What formal admission requirements apply?
To be admitted to the Bachelor's degree in Media Management, you need either the general higher education entrance qualification, the university of applied sciences entrance qualification, or an equivalent recognised qualification. Access without a higher education entrance qualification is also possible via a subject-related university entrance qualification according to §11 BerlHG, for example through completed vocational training and relevant professional experience. International applicants should have their certificates checked in advance via uni-assist. The application process requires a letter of motivation, relevant certificates, and a CV with photo. The higher education entrance qualification certificate can be submitted later; an application is also possible before finishing school.
On a personal level, you should have a strong affinity for digital media, games, or future technologies. Good communication skills, both written and verbal, a solid basic understanding of economics, and creative problem-solving skills are required. Initiative, teamwork, and enjoyment of interdisciplinary collaboration are recommended. Good English skills are necessary for the English-speaking campus in Berlin. Organisational talent and an interest in innovative topics such as artificial intelligence or media production will support your success in the course.
Study Content in Detail
In the Bachelor's degree programme in Media Management at the Mediadesign University of Design and Computer Science in Berlin, you will receive thorough training at the interface of business administration, media, technology, and creative practice. The course content is broadly designed and imparts skills that are in demand in the modern media and digital economy.
- Basics of Business Administration and Marketing: You will learn strategic and economic thinking, analyse markets and target groups, and develop marketing and communication strategies for media companies.
- Media Studies and Media Psychology: You will build knowledge about media effects, media ethics, legal frameworks, and user behaviour.
- Project Management and Media Production: You plan projects, manage teams, and become familiar with the entire process of media productions – from storytelling and campaign development to data analysis.
- Content Creation & Social Media: The production of high-quality digital content is an integral part of the curriculum. You will manage campaigns for all relevant online and social media channels.
- Digital Innovation & Technology Understanding: Depending on your chosen specialisation, you will engage with cutting-edge technologies (e.g. Artificial Intelligence, Blockchain, Metaverse) or deepen your knowledge of game development and product design in the games industry.
- Research & Practical Projects: Within real projects, media productions and the practical module, you apply your knowledge directly and develop your own references.
25% of the study content relates to management, 20% to media studies, 35% to research-based practical projects, and 20% to your chosen specialisation (Innovation Management or Games Management). This allows you to set individual priorities and build your own profile for your future career entry.
- Innovation Management: Focus on AI tools, ethical and societal dimensions of digital innovation, data-driven work in media companies.
- Games Management: Emphasis on game design, interactive storytelling, production processes, financing concepts and market development in the games industry.
Course Structure
The course is designed for 7 semesters (standard period of study) and a total of 210 ECTS credits. Lectures take place as on-campus studies at the Berlin campus and are offered in English to prepare you optimally for the international media industry.
- Practice-oriented Study Groups: You study in small groups averaging 15 people, ensuring individual support.
- Project-based Learning: Numerous practical projects, company cooperations and real media productions are part of the curriculum.
- Internship Semester: During the course of your studies, you complete an internship semester working in companies to gain valuable professional experience.
- Bachelor's Thesis: The degree is completed with a scientific thesis, in which you independently work on a media-relevant topic.
Specialisations such as Innovation Management and Games Management can be specifically chosen from a certain point in the programme, allowing you to tailor your profile individually. You will be supported by experienced lecturers with direct practical relevance.
Career Prospects & Employment Opportunities
The Media Management degree at mdh opens up broad prospects in a dynamic sector. Over 90% of graduates find professional entry within six months – often in leading or specialised positions.
- Marketing and Brand Management: Designing and managing brands, campaigns, communication strategies – for both media and consumer goods companies.
- Social Media and Digital Media Management: Development and implementation of digital communication concepts, managing communities and influencer management.
- Project and Production Management: Leading teams in the production of media content, campaigns and events, controlling creative processes.
- Game Producer and Innovation Manager: Leading projects in the games industry or developing and implementing digital innovations.
- Consulting and Strategic Advising: Advising companies on digital business models, target group communication and brand management.
- Start-ups and Entrepreneurship: The degree qualifies you for self-employment in the creative and digital sector, for example as a founder of your own company.
Typical job titles include Digital Business Consultant, Advertising Account Executive, Game Producer, Product Owner, Social Media Manager or Strategy Consultant – in companies such as Netflix, BMW, Mercedes-Benz, start-ups or agencies.
Campus Location
The course takes place at the campus of the Mediadesign University of Design and Computer Science in Berlin. The location offers a modern, practice-oriented learning environment with direct connections to the capital’s creative scene and media industry. The programme is taught on-site in English. The international orientation of the campus creates a multicultural network and prepares you optimally for activities in the global media and digital economy.
Costs and Financing
There are monthly fees for the Media Management course at mdh Berlin. From the summer semester 2026, the tuition fees will be €590 per month (for EU citizens). For non-EU citizens, the fee is €1,050 per month. Additionally, a one-time registration fee of €490 and an examination fee of €1,050 are charged. This results in total costs of €28,770 for the 7-semester course (based on current conditions for EU citizens).
- Financing Options:
- BAföG for German and international students
- KfW student loan
- MDH education fund and scholarship programmes
The university offers advisory services to help find appropriate financing and funding models for your studies. Some internship placements are offered in cooperation with corporate partners and are partially remunerated.
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