Media Management and Digital Marketing, Bachelor of Arts

On-campus program @ Fresenius University of Applied Sciences 

👉 The Bachelor's degree programme in Media Management and Digital Marketing (B.A.) is aimed at prospective students without a numerus clausus who seek a practice-oriented education in media, marketing, and digital communication. It provides fundamental knowledge in business administration, media and communication psychology, social media and content marketing, as well as digital transformation. Students can specialise in film and video production, digital and social media management, event management, or corporate communications. The programme comprises 6 semesters full-time and is available at the locations Wiesbaden, Munich, Cologne, Hamburg, Heidelberg, and Düsseldorf. An optional practical semester can be integrated. The Bachelor of Arts degree is officially recognised and accredited.

At a Glance

🏫 University Fresenius University of Applied Sciences, UAS based in Idstein (Germany)
Fresenius University of Applied Sciences is one of Germany's largest private universities with campuses in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Idstein, Cologne, Munich and Wiesbaden. It offers practice-oriented bachelor's and master's degree programs in the fields of chemistry & biology, business & media, health & social affairs and design, as well as training and continuing education. Studies are possible on a full-time, part-time and distance learning basis.
🎓 Field of Study Media SciencesMedia Management
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Strategic Media Management, Fundamentals of Business Administration, Project Management and Presentation Techniques, Media and Communication Psychology, Marketing and Market Research, Communication Management, Digital Marketing and Online Business, Media Practice, Civil Law, Principles of Economics, Academic Research, Statistical Methods, Media Economics, Social Media and Content Marketing, Digital Law, Digital Product Management, Specialized Business Law, Empirical Research Methods, Data Science and Data Analytics, International and Intercultural Management, Digital Transformation, Focus Area I, Business Simulation Game, Practical Project, Business Ethics and Sustainability, Focus Area II, Digital Entrepreneurship and Innovations, Case Study: Applied Digital Marketing, Elective Module, Bachelor's Thesis, Bachelor's Colloquium
📚 Electives Case Studies in Economic Policy, Emerging Technology Trends, ERP Systems in Companies, Business Informatics, Engagement as a Subject of Individual Education, Digital Program and Project Management
📍 Location Berlin, Dusseldorf, Hamburg, Heidelberg, Cologne, Munich or Wiesbaden
📅 Enrollment Winter or summer semester
💶 Fees
from 750 € monthly
from 27695 € total
🔗 More Info https://www.hs-fresenius.de

Requirements and Target Group

The Bachelor's degree programme in Media Management and Digital Marketing is aimed at everyone interested in digital media, marketing processes and communication. It is particularly targeted at individuals aspiring to a future in the fields of online marketing, social media management, media production or communication strategy. The study programme is suitable both for school-leavers with a university entrance qualification and for professionally qualified individuals seeking a practical entry or advancement in the media and digital economy.

What admission requirements apply for the Bachelor’s degree in Media Management and Digital Marketing?

For studying at Hochschule Fresenius, you need a university entrance qualification. The following are particularly recognised:

  • General university entrance qualification (Abitur)
  • Subject-specific university entrance qualification
  • Advanced technical college entrance qualification
  • An internationally recognised equivalent university entrance qualification
  • Professional qualification: for example master craftsman’s certificate or a completed vocational training of at least two years followed by three years of professional experience, as well as passing a suitable admission procedure

Since the degree programme has no numerus clausus (NC), admission is possible regardless of your final grade. Proof of a pre-study internship is not required. Applications and enrolment are regularly possible for the winter and summer semesters at the locations Düsseldorf, Hamburg, Cologne, Munich, Wiesbaden and Heidelberg.

You should enjoy creative processes, have an interest in digital topics and a sense for trends in media and communication. Advantages include skills in working in a structured way, analytical thinking and the willingness to try new things. Communication skills, ability to work in a team and initial experience with digital tools (for example social media platforms, content management systems or basic analysis tools) are helpful. A basic interest in economic relationships, modern marketing methods and media law fundamentals supports your success in the course.

Study Contents in Detail

In the Bachelor's degree programme in Media Management and Digital Marketing at Hochschule Fresenius, you acquire comprehensive knowledge in media economics, digitisation, and modern brand communication. The study focus areas include the fundamentals of business administration, strategic media management, project management and presentation techniques, as well as media and communication psychology. You engage intensively with methods of market research, communication management, and the core areas of digital marketing such as social media, content strategies, and online business.

The curriculum includes, among other things:

  • Media practice, film and video production, event management
  • Social media and content marketing, digital product management
  • Legal basics: Civil law, digital law, commercial law
  • Empirical research methods, statistics, data science and data analytics
  • Digital transformation and international management
  • Business ethics and sustainability
  • Practice-oriented projects and case studies in applied digital marketing

You can set individual focus areas, for example in digital and social media management, corporate communication, programme and project management, emerging technology trends or ERP systems. Through the elective modules, you deepen specific areas according to your interests. A practical project and a business simulation game enable you to apply your knowledge directly.

Course Structure

The full-time study programme normally takes six semesters and comprises 180 ECTS credits. Optionally, you can integrate a practical semester, which extends the duration to seven semesters and results in 210 ECTS credits. The course is divided into compulsory and elective modules and combines theoretical fundamentals with practice-oriented projects and case studies. The course starts are possible in both the summer and winter semesters.

The organisation offers you flexibility: a change between the available locations is possible during your studies. Interdisciplinary courses and collaborations with companies prepare you practically for various fields of work. In the final semester, you write your bachelor thesis and present the results at the bachelor colloquium.

Additional offerings such as the StudyPLUS portal extend your studies with free language courses, career events, start-up consulting and networking.

Career Opportunities & Job Prospects

After graduation, a wide range of career fields at the interface of media, digitisation and business open up to you. Typical activities include:

  • Social Media Manager in agencies or companies – from campaign planning to community management
  • Marketing Manager for on- and offline campaigns, market research and analysis
  • Product Manager in the media and digital industry – development, market launch and management of media products
  • Specialist in digital marketing, content creation or digital transformation
  • Positions in corporate communication, PR, media production, event management or consultancy projects

Graduates work in media companies, advertising agencies, start-ups, corporations from industry and trade, or as independent consultants. The academic degree also qualifies you for further Master's programmes, for example in marketing, management or media studies.

Study Location: Flexible Study Options in Germany

You can complete the bachelor's degree programme at several locations of Hochschule Fresenius: Berlin, Dusseldorf, Hamburg, Heidelberg, Cologne, Munich or Wiesbaden. The programme is also offered in Heidelberg. You mainly study in face-to-face formats with direct access to modern infrastructure, networking events and practice-oriented teaching.

A change of location during your studies is possible, allowing you to flexibly adjust your place of residence according to your wishes. The locations are characterised by cooperation with local companies, central locations and livable campus environments. In addition to on-site teaching, you benefit from cross-study offers and digitally supported learning opportunities.

Costs and Financing

The monthly tuition fees are normally 850 Euro at the locations Düsseldorf, Hamburg, Cologne, Munich and Wiesbaden. At the Heidelberg location, the monthly fee is 750 Euro. The total costs amount to approx. 30,600 Euro for the regular six-semester standard period of study in most cities. In addition, a one-time registration fee of 695 Euro applies.

The price includes all courses, exams, support and access to free additional offers such as language courses and career training. Various options exist for financing your studies, for example:

  • BAföG (grants and loans for students with the respective entitlement)
  • Study loans (e.g. KfW study loan)
  • Scholarships (merit- or need-based, regional or nationwide)
  • Support from educational funds or employers (in the case of working as a working student or practical phases)

Hochschule Fresenius offers individual advice on all financing options and supports you when applying for funding. A part-time job or working student position is generally possible alongside your studies.

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