Media and Communications Management, Bachelor of Arts

Study Content in Detail: What Awaits You in the Bachelor's Degree in Media and Communication Management?

In the Bachelor's degree programme in Media and Communication Management at Hochschule Fresenius, you acquire skills from the fields of media, communication, business administration and management. The study content is broad to prepare you both for leadership roles in media companies and for tasks in communication and marketing departments.

• Fundamentals of Business Administration: You start with subjects such as Introduction to Business Administration, Mathematics, Accounting, Cost Accounting as well as Introduction to Economics.
• Communication and Media Management: Topics such as Communication Management, Media Economics, Media Law and Media Psychology show you how communication is strategically designed in companies and media houses.
• Marketing and Market Research: Modules on (online) marketing, online business, market research and the creative industries combine classical and digital marketing skills.
• Management Skills: You develop abilities in project management, organisation and operational planning, personnel management and sustainable corporate governance.
• Practical Relevance and Special Topics: Practical projects, a business plan and specialisations such as corporate communication, campaign conception or public relations provide work-related applications.
• Law & Economy: Civil law, commercial and labour law as well as current economic issues address legal and societal frameworks.
• Intercultural Competences & Business English: Modules such as “Business Language Issues” and “Intercultural Competence” strengthen your skills in an international context.

After completion, you are prepared to take responsibility in communication projects, plan your own campaigns and manage digital and traditional media projects.

Course Structure: How Does the Distance Learning Programme in Media and Communication Management Work?

The programme is organised purely as an online distance learning course and normally spans six semesters; flexible models ranging from 6 to 12 semesters are possible. You decide independently when, where and at what pace you study.

• Start possible at any time: You can begin on the 1st of any month.
• Access to the learning platform and digital materials 365 days a year.
• Examinations mostly online; alternative forms of assessment such as presentations, assignments and online exams are used.
• Individual support by lecturers and study coaches, interaction with fellow students via the learning platform.
• Practical project and business plan as compulsory components to facilitate transfer into professional life.
• International perspective enabled through certificates and masterclasses from Arizona State University (ASU).
• Freely selectable specialisations, including choosing a specialisation from another distance learning programme at Hochschule Fresenius.

The distance learning programme is designed for maximum flexibility — you can easily study alongside work or other commitments.

Career Prospects & Job Opportunities: What Does the Degree Qualify You For?

The Bachelor of Arts degree opens up a wide range of opportunities in the media and communication industry. Digitalisation creates new job profiles and expands the field of application:

• Positions in media management at companies, agencies, publishers or start-ups
• Work in marketing, public relations and press departments, e.g. as social media manager, online editor or communications manager
• Specialisation in public relations, corporate communication or internal and change communication
• Activities in traditional advertising, content and campaign management or media production
• Entry into the creative industries: e.g. in media planning, campaign conception, media psychology or online marketing
• Preparation for leadership roles or founding your own company in the media and communication sector

The interdisciplinary orientation and integrated practical projects specifically prepare you for the demands of current and future professional fields in the media sector.

Study Location: How and Where Do You Study?

The entire course takes place online and independent of location. You receive access to all teaching materials via the digital learning platform and take examinations mostly online. Personal interaction with study staff, lecturers and other students takes place digitally via forums, chats and video conferences.

• The start and organisation of the studies are flexible; attending a campus is not required.
• There are no compulsory face-to-face events; if you must attend a few exams in presence format, examination centres are available nationwide.
• Upon enrolment, you become an official student of Hochschule Fresenius.
• You can optionally benefit from international offers and ASU certificates.

You study completely location-independent — at home, on the go or worldwide.

Costs and Financing: How much does the course cost - what support is available?

The Bachelor's distance learning course in Media and Communication Management costs depending on the chosen time model:

• 36 months duration: 375 euros per month, total costs: 13,500 euros
• Flexible time models: Longer study durations result in lower monthly rates, e.g. 72 months duration: 235 euros per month, total 16,920 euros.
• Additional costs for optional on-site exams or learning resources may apply.

Included are all teaching materials, personal support, access to the online library, and all examination fees.

• Financing options: Support through BAföG, KfW student loan, Germany Scholarship, other scholarship programs, and possibly support from the employer.
• Payment in instalments is possible.

The Student Advisory Service at Fresenius University offers individual advice on financing options.