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Requirements and Target Audience
The distance learning programme Media and Communication Management (B.A.) is aimed at individuals who aspire to a career in the media industry, marketing, or corporate communication, or who wish to further develop professionally. The course is suitable both for school leavers with university entrance qualification and for professionals with relevant training and work experience who have an interest in digital media, communication strategies, and business management contexts. Typical target groups are prospective communication managers, media professionals, social media managers, as well as career changers with a connection to media, marketing, and corporate communication.
Which formal admission requirements do you need to fulfil?
The following formal requirements apply for admission to the Bachelor’s programme in Media and Communication Management at Hochschule Fresenius:
- General higher education entrance qualification (Abitur) or advanced technical college entrance qualification (Fachabitur) or subject-specific higher education entrance qualification
- Alternatively: a completed vocational training of at least two years plus at least two years of full-time employment in a related professional field and passing a subject-specific higher education entrance examination
- Or: an advanced training qualification with at least 400 teaching hours (e.g. as a master craftsman, technician, specialist, business economist) and passing the subject-specific higher education entrance examination
- In special cases: a vocational training of at least three years (final grade 2.5 or better as well as chamber or state examination certificate) plus proof of successfully completing 18 ECTS in the first semester or 30 ECTS in the first year of study
You should have a basic interest in media, communication, and digital transformation. Communication skills, initiative, and organisational talent are important, as the programme is a distance learning course that requires a high degree of independence and time management. Practical experience in the media environment is advantageous, as well as openness to new media formats and a willingness to work analytically and creatively. Knowledge of English is helpful, as some content and materials used may be in English.
Study Content in Detail: What Awaits You in the Bachelor’s Degree in Media and Communication Management?
In the Bachelor’s degree programme in Media and Communication Management at Hochschule Fresenius, you acquire skills from the fields of media, communication, business administration and management. The course content is broad-based to prepare you both for leadership roles in media companies as well as for activities in communication and marketing departments.
- Fundamentals of Business Administration: You begin with subjects such as Introduction to Business Administration, Mathematics, Accounting, Cost Accounting, and Introduction to Economics.
- Communication and Media Management: Topics like Communication Management, Media Economics, Media Law and Media Psychology show you how communication is strategically designed in companies and media houses.
- Marketing and Market Research: Modules in (online) marketing, online business, market research and the creative industries combine classical and digital marketing skills.
- Management Skills: You develop abilities in project management, organisation and operational planning, personnel management and sustainable corporate management.
- Practical Relevance and Special Topics: Practical projects, a business plan and focus areas such as corporate communication, campaign conception or public relations ensure career-relevant applications.
- Law & Economics: Civil law, commercial and labour law as well as economics in current affairs cover legal and societal framework conditions.
- Intercultural Competences & Business English: Modules such as “Business Language Issues” and “Intercultural Competence” strengthen your skills in an international context.
After completing the programme, you will be ready to take responsibility in communication projects, plan your own campaigns and manage digital and traditional media projects.
Course Structure: How Does the Distance Learning Programme in Media and Communication Management Work?
The course is organised as a purely online distance learning programme and normally comprises six semesters, with flexible models ranging between 6 and 12 semesters possible. You decide independently when, where and at what pace you study.
- Start date possible at any time: You can start on the 1st of any month.
- Access to the learning platform and digital materials 365 days a year.
- Exams mostly online; alternative examination formats such as presentations, term papers and online exams are used.
- Individual support from lecturers and study coaches, exchange with fellow students via the learning platform.
- Practical project and business plan as mandatory components for transfer into professional life.
- Freely selectable specialisations, including the option to choose a specialisation from another distance learning course at Hochschule Fresenius.
The distance learning programme is designed for maximum flexibility — so you can easily study alongside work or other commitments.
Career Opportunities & Job Prospects: What Does the Degree Qualify You For?
The Bachelor of Arts degree opens up diverse opportunities in the media and communication sector. Digitalisation creates new job profiles and expands the field of application:
- Positions in media management at companies, agencies, publishers or start-ups
- Work in marketing, public relations and press departments, e.g. as social media manager, online editor or communications manager
- Specialisation in public relations, corporate communication or internal and change communication
- Activities in traditional advertising, content and campaign management or media production
- Entry into the creative industries: e.g. in media planning, campaign conception, media psychology or online marketing
- Preparation for leadership positions or founding your own company in the media and communication sector
The interdisciplinary focus and integrated practical projects prepare you specifically for the demands of current and future professional fields in the media sector.
Study Location: How and Where Do You Study?
The entire degree takes place online and location-independently. You receive access to all teaching materials via the digital learning platform and take exams mostly online. Personal exchange with academic staff, lecturers and other students happens digitally via forums, chats and video conferences.
- Flexible start and course organisation; no campus visits required.
- There are no mandatory face-to-face events; if you need to attend a few exams in person, examination centres are available nationwide.
- With enrolment, you become an official student of Hochschule Fresenius.
You study completely location independently — at home, on the move or anywhere worldwide.
Costs and Financing
For the distance learning programme Media and Communication Management at Hochschule Fresenius, tuition fees start from 259 euros per month. The university offers various time models from which you can choose flexibly – with shorter study periods, the monthly instalments increase, with longer durations they decrease accordingly.
The study fee includes:
- All digital study materials, e-books and scripts
- Access to the online library and learning platform
- Personal support by study coaches and lecturers
- Examination fees for online exams
You have several options available for financing your studies:
- BAföG – also possible for distance learning under certain conditions
- KfW study loan or federal education loan
- Scholarships, e.g. the Deutschlandstipendium or internal university programmes
- Support from your employer within the scope of personnel development
- Tax deductibility – tuition fees can, under certain conditions, be claimed as work-related expenses or special expenses
Hochschule Fresenius regularly offers discount campaigns which can further reduce the monthly fees. The study advisory service will be happy to inform you about current offers and individual financing options.
Lade…
Advisory Service
Have questions about Academic Programs Media and Communications Management? Ask your question here, even anonymously. An employee of the institution Fresenius University of Applied Sciences or the editorial team will answer you.