Media Management, Bachelor of Arts

These are the requirements for the Bachelor's in Media Management

With your Bachelor's degree in Media Management, you could work, for example, as an Online Marketing Manager, Media Planner, or Brand Manager.

You can be admitted to the part-time distance learning program in Media Management at IU International University if you have either a Abitur (general higher education entrance qualification), a subject-specific university entrance qualification, or a specialized university entrance qualification.

In addition, you can study Media Management without an Abitur. To be admitted to the IU distance learning program without an Abitur, you must have completed an advanced training course, such as becoming a Certified Business Administrator, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years following this training.

These are the study contents in the online course Media Management

This Bachelor's program at IU consists of approximately 33 modules that you will take and complete over the course of 6 semesters of regular study time. Each module carries 5-10 credit points (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical study plan for full-time study in Media Management looks like this:

• Semester 1: Introduction to Media & Communication Sciences, Introduction to Academic Work, Business Administration, Marketing, Print Production, Project: Print Media
• Semester 2: Media Economics, Collaborative Work, Statistics, Digital Media Formats, Content Management Systems, Project: Online Media
• Semester 3: Media Psychology, Online Marketing, Cost and Performance Accounting, Media Platforms and Systems, Basics of Audio-Visual Media, Project: Audio-Visual Media
• Semester 4: Law, Agile Project Management, Mobile Media, Seminar: Cross-Media Management, Intercultural Skills, Project: Cross-Media Management
• Semester 5: Investment and Finance, Augmented, Mixed and Virtual Reality, Media Law, Leadership 4.0, Digital Editorial Management, Digital Business Models
• Semester 6: Elective Module A, Elective Module B, Bachelor's Thesis

What makes the Bachelor's program in Media Management at IU special are the many opportunities to delve into specific topics according to your own interests and professional fields in the elective area.

For the first specialization, you can choose from these exciting modules: International Media Economy, Media Marketing, Media Processes.

For the second specialization, you can choose one of these study modules: Advanced Leadership, Applied Sales, Big Data and Data Protection, Business Consulting, Content Creation, Content Strategy, E-Learning, Foreign Language, International Media Economy, International Marketing and Branding, IT Management, Communication and PR, Market and Advertising Psychology, Market Research and Consumer Behavior, Media Marketing, Media Processes, Project Management (Specialization), Sport Media Management, General Studies, Business Start-Up, User Experience.

How flexible is the standard study time in the distance learning program in Media Management

At IU International University of Applied Sciences, in the part-time distance learning program, you can choose from 3 study models:

• In the full-time program, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. The full-time program in Media Management is particularly suitable for those who are not working or work only a few hours per week.
• In part-time study I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time study I is suitable, for example, if you work part-time alongside your studies.
• In part-time study II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time study II is especially suitable if you are heavily involved in your professional life alongside your distance learning program.

By the way, you can also take a semester break during your studies, at no additional cost.

How does the online course at IU work?

A study program that adapts to your life: In the online course at IU, you learn flexibly and digitally when and where you want to learn.

In the distance learning program in Media Management at IU International University of Applied Sciences, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can learn best.

You can take your modules and courses whenever you want. This way, you can usually create your study plan and semester schedule flexibly.

Central to the IU distance learning program are your interactive learning scripts. You will receive the scripts in printed form as well as digitally as PDFs and for your tablet. Through the smart IU Learn app, you have access to scripts for your studies in Media Management as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You can engage with your lecturers and fellow students, for example, in virtual live formats, such as interactive lectures.

And exams? You can choose to take online exams. An online exam can be taken around the clock once you feel adequately prepared for the course material. Alternatively, you can take the exam at one of the numerous IU exam centers throughout Germany.