Media Design, Bachelor of Arts

Dual studies @ IU International University of Applied Sciences 

👉 In the dual study program in media design at Germany's largest university, you systematically engage with topics such as typography, web design, and user experience. Additionally, you can choose to specialize in online and social media brand management or digital media production. Over 7 semesters of regular study time, theory and practice alternate regularly, for example on a weekly basis. And as for the tuition fees, your practical partner covers them!

At a Glance

🏫 Provider IU International University of Applied Sciences, UAS based in Erfurt (Germany)
Practical relevance, international orientation or maximum flexibility: IU International University (IU) prepares over 100,000 students for the global job market. It brings together under its umbrella more than 100 study programs offered in three independent university areas: the IU Dual Study Program, the IU Distance Learning Program and the flexible IU myStudium. IU offers students a network of renowned practical partners in the business world: more than 15,000 companies have already successfully cooperated with IU, including ZURICH Versicherungen or Motel One. IU, which was founded in 2000, is now represented in over 40 cities in Germany.
🎓 Field of Study Media SciencesMedia Design
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 210 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to scientific work for architecture and design, design basics: seeing and understanding, design - form and variation, design theory, typography: discovering type, typography: applying type, representation: photography and video, visual staging, data visualization, basics of animation, 3D design fundamentals - space, design and ergonomics of user interfaces, human-computer interaction, interaction design, microelectronics for designers, mobile app design, collaborative work, intercultural and ethical competencies, seminar: society and digital media, storytelling, practical project: graphic design, practical project: digital composition, practical project: design audio-visual media, practical project: web design, practical project: cross-media web design, practical project: mobile design, project: free design work I, project: free design work II, practical reflection 1: design, architecture & construction, practical reflection 2: design, architecture & construction, practical reflection 3: design, architecture & construction, practical reflection 4: design, architecture & construction, practical reflection 5: design, architecture & construction, practical reflection 6: design, architecture & construction, bachelor thesis, colloquium.
📚 Electives Management and Design of Cross-media Applications I, Management and Design of Cross-media Applications II, User Experience and Multimedia, Augmented Reality, Interactive and Multimedia Spatial Design, Service Design and Smart Service, Generative Interactive Design
📍 Location Augsburg, Berlin, Bielefeld, Bochum, Braunschweig, Bremen, Dortmund, Dresden, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hanover, Karlsruhe, Cologne, Leipzig, Mainz, Mannheim, Munich, Münster, Nuremberg, Ravensburg, Regensburg, Rostock, Stuttgart, Ulm, Würzburg or Virtual Campus
📅 Enrollment quarterly (start dates may vary by location)
🔗 More Info https://www.iu-dualesstudium.de
  • dual study program without tuition fees at Germany's largest university
  • no numerus clausus, no access restrictions
  • study at many locations throughout Germany, or alternatively at the Virtual Campus
  • interesting specializations, such as Management and Design of Cross-media Applications or Augmented Reality
  • also available as Dual myStudies with optional face-to-face or virtual classes

These are the requirements for the Bachelor in Media Design

With your Bachelor in Media Design, you can work, for example, as a UX designer, a media designer, or an art director.

You can be admitted to the dual study program at IU International University if you have either a high school diploma (general higher education entrance qualification), a technical diploma, or a subject-related higher education entrance qualification.

In addition, you can study media design without a high school diploma. For the dual study program without a high school diploma, you need to have completed an advanced training course, such as becoming a state-certified business economist, or you have completed an apprenticeship and worked full-time for at least 3 years after completing the apprenticeship.

These are the study contents in the Dual Study Programme in Media Design

This Bachelor's programme at IU comprises approximately 40 modules, which you will take and complete over a period of 7 semesters of standard study time. Each module is worth 5-10 credits (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 210 credits from module to module and from semester to semester.

The typical course schedule for full-time studies in Media Design looks like this:

  • 1st Semester: Design – Form and Variation, Design Fundamentals, Practice Reflection 1: Design, Architecture & Construction, Drawing: Photography and Video, Typography: Discovering Fonts, Practical Project: Digital Composition
  • 2nd Semester: Mobile Media Design, Introduction to Scientific Work for Architecture and Design, Practice Reflection 2: Design, Architecture & Construction, Interaction Design, Human-Computer Interaction, Practical Project: Graphic Design
  • 3rd Semester: Pictorial Staging, Design and Ergonomics of User Interfaces, Practice Reflection 3: Design, Architecture & Construction, Typography: Applying Fonts, Storytelling, Practical Project: Web Design
  • 4th Semester: Collaborative Work, Microelectronics for Designers, Practice Reflection 4: Design, Architecture & Construction, Intercultural and Ethical Skills, Design Basics 3D Space, Practical Project: Mobile Design
  • 5th Semester: Basics of Animation, Design Theory, Practice Reflection 5: Design, Architecture & Construction, Data Visualization, Elective Module A, Project: Design of Audiovisual Media
  • 6th Semester: Seminar: Society and Media, Elective Module B, Practice Reflection 6: Design, Architecture & Construction, Project: Cross-Media Web Design
  • 7th Semester: Elective Module C, Project: Free Design Work 1, Project: Free Design Work 2, Bachelor's Thesis

You can choose your specialisation from a variety of elective modules and these exciting specialisations: Management and Design of Cross-Media Applications I, Management and Design of Cross-Media Applications II, User Experience and Multimedia, Augmented Reality, Interactive and Multimedia Spatial Design, Service Design and Smart Service, Generative Interactive Design.

How to Find Your Practical Partner in the Dual Study Programme

Upon request, you can complete a free application training with IU International University.

The right practical partner is crucial for successful Dual Studies in Media Design. With a network of over 15,000 practical partners nationwide, IU International University will assist you in finding a suitable practical partner.

This is how you find your practical partner for the Dual Study Programme in Media Design with IU:

  1. You apply online through the IU website. With your application, you will also submit your documents such as a CV and your latest certificate.
  2. You participate in an online info session through the application portal of IU. During the info session, the student advisory team will explain everything about the Dual Studies, admission, and finding a practical partner.
  3. Upon request, you can complete a free applicant training to prepare you for applications in potential companies.
  4. Together with you, the student advisory team will help you find the right practical partner. The university will either place you in a company from their extensive network or get in touch with your desired company.

Cities Offering Studies in Media Design

With over 30 campuses throughout Germany, IU International University offers Dual Studies in all disciplines across Germany.

Currently, the university offers Dual Studies in Media Design in cities such as Augsburg, Berlin, Bielefeld, Bochum, Braunschweig, Bremen, Dortmund, Dresden, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Cologne, Leipzig, Mainz, Mannheim, Munich, Münster, Nuremberg, Ravensburg, Regensburg, Rostock, Stuttgart, Ulm, and Würzburg.

On campus, you can attend your lectures and seminars. In the lounge area, you can exchange ideas with your fellow students. Depending on the city, you may also have access to the canteens, cafeterias, and libraries of other universities - for example, at the Berlin location.

By the way, depending on the location, your studies will take place either in the Dual Studies programme or in the Dual myStudies programme. Both models offer interactive learning materials and many other advantages. In Dual Studies, you attend classes on campus or virtually two days a week. In IU's Dual myStudies, you can also use IU's learning AI and deepen your knowledge in regular accompanying events.

Learning Media Design at IU's Virtual Campus

At the Virtual Campus, you learn digitally and maximally flexible in small study groups.

If there is no IU campus near you or if you prefer flexible and digital learning, you can also enroll at IU's Virtual Campus.

At the Virtual Campus, you can complete your Media Design courses, for example, through regular video conferences with your fellow students and lecturers.

Through IU's myCampus learning platform, you have access to study scripts and the virtual library. Using IU's LearnApp, you can work through your scripts digitally on a tablet, for example.

Advisory Service

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