Sports Journalism & Sports Marketing, Bachelor of Arts

Admission requirements

Admission requirements for Sports Journalism & Sports Marketing (B.A.)

The Fachhochschule des Mittelstands (FHM) is a state-recognized, private university of applied sciences. Students must therefore fulfill at least the same formal admission requirements that would be necessary for admission to a comparable course of study at a public university. The formal requirement for admission to a bachelor's degree at the FHM is a university entrance qualification. Practitioners with relevant professional qualifications can also take up studies. Possible ways to gain access to studies*:

Proof of higher education entrance qualification (general higher education entrance qualification, etc.) Higher education entrance qualification Advanced technical college certificate Master craftsman State-certified technician Master candidate with advanced technical college certificate Business administrator in the skilled crafts sector Business administrator (IHK) Graduates of two-year technical college training Business administrators and business managers State-certified business administrator Professional qualification (school leaving certificate + at least 2 years of training** + subsequent at least 3 years of subject-specific professional experience)

Examination of the university entrance qualification in accordance with state law NRW
An entrance examination is required if the training is in a different subject.

Details

Sport is all about emotion and often has a high social significance. For some, sport is simply the greatest pastime in the world. Sport takes place so intensely in public primarily for the sake of communication – one person reports on it, while another ensures that there is something to report on.

Your prospects after graduation

As a sports journalist, you will dive deep into the world of sports: from transfers to victories and defeats, you will report first-hand, attend press conferences and conduct interviews. At the same time, you need to understand marketing strategies in order to report on them in-depth. As a sports marketing expert, you will represent clubs, be responsible for marketing, organize press events and be the interface to media representatives. Ultimately, it's all about conveying the fascination of sport and reporting with passion on events that move millions of people.

Sports editorial offices for TV, radio, print, online & mobile Press agencies with a focus on sports PR and communications agencies Corporate communications for sports service providers and sports-related industries Marketing departments of sports clubs and associations Consultancy in the field of sports marketing