Sports Journalism & Sports Marketing, Bachelor of Arts

On-campus program @ FHM University of Applied Sciences 

👉 The Bachelor's degree programme in Sports Journalism & Sports Marketing at FHM offers a comprehensive education in media communication and sports economics. Within 36 months, students acquire extensive skills in sports journalism, digital marketing, and strategic business management. The practice-oriented course prepares students for demanding roles in sports editorial teams as well as marketing departments. Through the combination of on-campus teaching, virtual, and online-supported learning formats, the programme is designed to be flexible. Graduates are qualified for positions in sports media, sports clubs, and consultancy organisations.

At a Glance

🏫 University FHM University of Applied Sciences, UAS based in Bielefeld (Germany)
The FHM University of Applied Sciences is a private, state-recognized university headquartered in Bielefeld. It offers practical Bachelor's, Master's, and Ph.D. programs in fields such as business, psychology, education, communication, health, technology, and sport. The range of courses includes on-site, distance, and virtual live study formats as well as part-time and dual models. All courses are NC-free and in some cases also accessible without a high school diploma. A special feature is FHM's practice-oriented competence model and its strong research focus on medium-sized enterprises. FHM operates nine locations in Germany and a digital campus.
🎓 Field of Study Media SciencesJournalism
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 36 Months
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Here is the translation of the provided text into English (en-GB): Sports Economics, Fundamentals of Marketing Management, Digital Media Industry, Communication Studies, Sports Journalism, Journalistic Forms of Presentation, Sports Editorial I: Print Media & Online Journalism, Sports Editorial II: Radio & Podcasting, Sports Editorial III: TV & Live Reporting, Strategic Communication/PR, Media and Press Law, Sport in Politics & Society, Social Media & Digital Workflow, Strategic Sports Marketing & Sports Management, Operational Sports Marketing & Sports Management, Editorial Management & Innovation, Business Administration, Strategic Management & Sustainable Corporate Governance, Business English, Self-Management & Self-Marketing, Team Management, Presentation & Moderation, Study in Practice (SiP), Academic Research, Empirical Research Methods, Business Plan Development & Digital Business Models
📍 Location Berlin, Köln, Hannover, Online-University
📅 Enrollment Winter semester
💶 Fees
from 20120 € total
🔗 More Info https://www.fh-mittelstand.de

Admission Requirements Sport Journalism & Sport Marketing (B.A.)

The Fachhochschule des Mittelstands (FHM) is a state-recognised private university of applied sciences. Therefore, students must meet at least the same formal admission requirements as those required for the enrolment in a comparable course of study at a public university. A formal prerequisite for admission to the Bachelor’s degree programme at FHM is the general university entrance qualification or advanced technical college entrance qualification. Professionals with corresponding vocational qualifications can also begin their studies. Possible admission routes to the degree programme*:

  • Proof of university entrance qualification (general higher education entrance qualification, etc.)
  • General higher education entrance qualification
  • Advanced technical college entrance qualification
  • Master craftsman* / Master craftswoman*
  • State-certified technician(s)
  • Master craftsman/woman candidate with advanced technical college entrance qualification
  • Business administrator(s) in the craft sector
  • Business administrator(s) (IHK)
  • Graduates of two-year technical college courses
  • Specialist and business administrators
  • State-certified business administrator(s)
  • Professional qualification (school leaving certificate + at least 2 years’ vocational training** + subsequent at least 3 years’ subject-related professional experience)

*Examination of university entrance qualification according to the legislation of North Rhine-Westphalia (NRW)
**For vocational training outside the field, an entrance examination is required

Details

The degree programme Sports Journalism & Sports Marketing at the University of Applied Sciences for Medium-Sized Businesses (FHM) offers comprehensive training in a dynamic and exciting environment. It is aimed at students interested in reporting and marketing within the sports sector. The programme imparts extensive knowledge in the fields of sports economics, communication sciences, and digital marketing. Special focus is placed on practical deepening of journalistic forms of presentation as well as on the strategic and operational application of sports marketing. Students are trained to understand the mechanisms of the media industry and to contextualise sports-related issues within socio-political frameworks. Graduates are qualified for positions in sports editorial offices, agencies, and clubs as well as in the marketing of sports service providers. The programme is offered at the FHM campuses in Berlin, Cologne, and Hanover and includes small-group classroom teaching as well as virtual and online-based components to enable flexible learning.

  • Sports Economics
  • Basics of Marketing Management
  • Digital Media Industry
  • Communication Sciences
  • Sports Journalism
  • Journalistic Forms of Presentation
  • Sports Editorial I: Print Media & Online Journalism
  • Sports Editorial II: Radio & Podcasting
  • Sports Editorial III: TV & Live Reporting
  • Strategic Communication/PR
  • Media and Press Law
  • Sport in Politics & Society
  • Social Media & Digital Workflow
  • Strategic Sports Marketing & Sports Management
  • Operational Sports Marketing & Sports Management
  • Editorial Management & Innovation
  • Business Administration
  • Strategic Management & Sustainable Corporate Governance
  • Business English
  • Self-Management & Self-Marketing
  • Team Management, Presentation & Moderation
  • Practical Studies (SiP)
  • Academic Working
  • Empirical Research Methods
  • Business Plan Development & Digital Business Models

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