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Who this German-taught online Bachelor suits – and what you need to qualify
This part-time Sports Management (B.A.) is ideal if you want to build a career in the sports industry while you keep working. It suits professionals already active with sports clubs, fitness chains or agencies who now seek a formal management degree. It also fits career changers from business, media or communication who aim to move into sports marketing, sports media or association management, as well as athletes and coaches looking to add management, law and finance to their profile. Because teaching takes place in live online classes, you can study from anywhere and still join a structured timetable.
Admission requirements
To enrol, you need a recognised university entrance qualification and sufficient German for academic study. Admission is not numerus clausus (NC-frei).
- University entrance qualification: German Abitur or an equivalent secondary school leaving certificate that qualifies you for bachelor studies in Germany (180 ECTS, 7 semesters).
- International certificates: your school leaving certificate from outside Germany can be accepted if it is comparable to the Abitur; equivalence is checked during the application.
- Admission without Abitur: possible with a completed Meisterprüfung or a recognised professional qualification that entitles you to study at a Hochschule.
- Teaching language: German. You must provide proof of adequate German language skills if your prior education was not in German. The programme’s coursework, exams and academic writing are in German.
- Study format and time model: virtual live study at the Online-Campus with classes on 1–2 evenings per week and up to two Saturdays per month; many exams can be taken online. Starts in winter and summer semester.
- Recognition of prior learning: with many completed commercial vocational trainings, the standard period can be reduced from 7 to 6 semesters (individual assessment).
Personal requirements
Success in a part-time, live-online degree depends on your self-management. You should be comfortable studying complex content in German (business, law, statistics) and communicating professionally in virtual settings. Plan for fixed live sessions in the evenings and on selected Saturdays, plus additional self-study for readings, group work and exam preparation. A reliable internet connection and a quiet workspace are essential.
- Self-organisation and perseverance: keep pace weekly, meet deadlines and prepare for assessments alongside your job.
- Time planning: reserve the stated live slots and create regular study blocks for independent learning and projects.
- Language readiness: solid German comprehension and writing for reports, case studies and presentations.
- Digital readiness: confident use of video conferencing, learning platforms and online exams.
- If you live outside Germany: consider time-zone differences for evening (CET/CEST) classes and ensure stable connectivity.
If you recognise yourself in the profiles above and can commit to the structured online timetable, this degree offers a clear path into sports management while you continue working.
What will you study in the Sports Management (B.A.) at Fresenius University of Applied Sciences?
The programme is taught in German. You need advanced German language skills to follow lectures, complete assessments and work in group projects. Proof of German proficiency is typically required during enrolment at German universities; plan for this early if you come from abroad.
You combine a full business foundation with applied sports expertise. In the management core you cover Introduction to Business Administration, Financial Management and Accounting and Controlling to read balance sheets, plan budgets and make investment decisions in clubs, leagues or sports companies. Legal and governance modules such as Civil, Commercial and Labour Law help you understand contracts, employment structures and compliance in sport.
Analytics and digitalisation run through the curriculum. You build quantitative skills in Descriptive and Inferential Statistics and Data Science and Data Analytics, then apply them in Marketing and Market Research and Digital Marketing and Online Business. Topics like Digital Transformation and a business Simulation Game train you to use data and technology for sponsorship valuation, ticketing, fan engagement and performance KPIs.
The sports-specific strand links management to the field. You study Introduction to Sports Management, Organisation of Sports and Development and Leadership in Sports to understand federations, club structures and leadership on and off the pitch. With Sports Media and Sports Law, and Sports Tourism and Society, you analyse media rights, broadcasting and the wider social impact of sport. Modules in Sport and Health, Fundamentals of Sports Training and Sports Psychology round off your understanding of athletes, coaching environments and health-focused offerings.
Practice and application are built in. A hands-on Practical Project: Start-up strengthens your entrepreneurial skills—from idea to minimal viable product in the sports market. The programme concludes with a Bachelor Colloquium and the Bachelor Thesis (total degree scope: 180 ECTS) where you research a management issue with industry relevance.
Electives let you specialise: choose from Sports Marketing, Digital and Social Media Management, or Organisational Psychology and Consulting. These tracks are taught in coordination with related degree programmes; live-session times may therefore differ slightly.
Fresenius University of Applied Sciences is a Fachhochschule (university of applied sciences) and is staatlich anerkannt (state-recognised). The Sports Management (B.A.) is accredited through 31 August 2028 and follows the Bologna framework, enabling transparent credit transfer across Europe.
How does studying in the Sports Management (B.A.) work?
Teaching language and what that means for you
All classes, materials and exams are in German. You should be confident in academic German to participate in live discussions, give presentations and produce written work. If you are aiming to study from outside Germany, plan time to reach an advanced level before the start date.
Study model and where you will study
This is a part-time (berufsbegleitend) programme delivered via the Online Campus. You study from wherever you live—no relocation or commute. Live sessions take place on 1–2 evenings per week and on up to two Saturdays per month. This rhythm is designed for people already working in sport, fitness, events or media who need predictable study slots alongside their job.
Learning format, class sizes and personal support
You study in a virtual live classroom with real-time interaction via video conferencing. Expect a mix of lectures, case discussions, group work and project coaching. Cohorts are intentionally kept to manageable sizes to support feedback and Q&A. Studyplus—an add-on portal—offers extra workshops, language courses and career events each semester if you want to extend your learning beyond the core timetable.
Assessments and when you take them
Assessments use diverse formats: online exams, written assignments, presentations, research papers and the simulation game. Most exams can be taken online. If you prefer in-person exams, there are several examination centres within Germany where you can sit selected assessments on site.
What enrolment means if you live outside Germany
Because the programme runs on the Online Campus and part-time, you can study from your home country. No campus attendance is required for teaching. If you choose to travel to Germany for optional in-person exams or events, you arrange travel and entry formalities independently.
What does the Sports Management (B.A.) cost?
Tuition is €345 per month. Over the standard duration of seven semesters (about 42 months), this amounts to €14,490. A one-time registration fee of €250 applies. This brings the indicative total programme cost to €14,740. Tuition is charged by semester in monthly instalments, which helps with planning if you are working alongside your studies.
There are no relocation or campus housing costs because teaching runs online. Your additional expenses depend on your situation: a stable internet connection, a laptop suitable for video conferencing and data analysis, and occasional study materials. If you choose to sit any exams in person in Germany, factor in travel and accommodation for those dates.
Fresenius offers institutional support on financing options and provides a catalogue of scholarships and education loans. If you are paying from abroad, clarify international transfer arrangements and potential bank fees early so monthly payments reach on time.
What careers and recognition does the Sports Management (B.A.) offer?
The degree is issued by Fresenius University of Applied Sciences, a state-recognised university in Germany. The programme is accredited through 31 August 2028 and awards 180 ECTS credits under the Bologna system. For you, this signals quality assurance, transparent learning outcomes and international comparability—useful when applying for jobs across the EU or for Master’s admission in Europe and beyond.
With a combined business and sports profile, you qualify for roles across clubs, leagues, agencies and media. Typical entry and progression paths include:
- Sports marketing or sponsorship manager in clubs, leagues or brands (campaigns, partnerships, fan engagement, CRM)
- Key account manager in sports commercialisation agencies (rights sales, KPI analysis, activation planning)
- Club or federation management roles (operations, programme management, member services, event planning)
- Sports media and content production (editorial planning, format development, rights exploitation)
- Sports facility and event management (venues, tournaments, safety, stakeholder coordination)
The analytics and digital components also open doors in ticketing, merchandising, e-commerce and performance analysis support functions. Graduates can move into Master’s programmes in sport management, media, marketing or business administration, depending on the target university’s admission rules.
Who is the Sports Management (B.A.) right for – and who not?
This programme suits people already active—or ready to enter—professional environments around sport who want a structured, recognised business education without pausing their job. The online, evening-and-Saturday format is built for working schedules and for studying from your current location.
- You want a state-recognised, accredited German Bachelor’s degree with 180 ECTS that you can complete part-time.
- You prefer live teaching with interaction but need the flexibility of an online campus and predictable time slots.
- You aim to build both business fundamentals and sport-specific expertise, including law, media and analytics.
- You value elective focus in sports marketing, digital and social media or organisational psychology.
- You plan a career in clubs, federations, agencies, sport media or the sports industry’s corporate side.
There are also clear reasons why this programme may not be ideal. Read these carefully before you apply.
- The programme is taught in German. If you do not already have advanced German and cannot reach it before starting, you will struggle with classes and exams.
- Live sessions take place in Central European evening hours and on some Saturdays. If your time zone or weekend work prevents attendance, the format will not fit.
- You are seeking a full-time, on-campus student life in Germany. This is a part-time, online programme without daily campus presence.
- You need a licence to coach athletes or access to a regulated profession. This management degree does not grant coaching or therapeutic licences.
- Your top priority is the lowest possible tuition in Germany. As a private university, Fresenius charges higher fees than public universities, though often with more structured support.
Lade…
Advisory Service
Have questions about Academic Programs Sports Management? Ask your question here, even anonymously. An employee of the institution Fresenius University of Applied Sciences or the editorial team will answer you.
Hi DaniB2110,
Good news first: coming from sports event project coordination, you are exactly the profile this programme is built for. Here is the honest cost picture.
What it actually costs
Tuition is €345 per month. Over the standard seven semesters (about 42 months) that is €14,490, plus a one-time registration fee of €250 – roughly €14,740 in total. Because teaching runs on the Online Campus, there are no relocation or commuting costs. Your extra spending is a decent laptop, a stable connection, and travel only if you choose to sit exams in person at one of the examination centres in Germany.
The single biggest lever you have
The programme can be shortened from seven to six semesters if you bring a completed commercial vocational training that the university recognises. That is assessed individually, but it is worth checking before anything else: one semester less means roughly six monthly instalments you never pay – around €2,000. If you have a commercial Ausbildung in your background, or previous academic credits from anywhere, get that assessment done during the application rather than after you enrol. Recognition applied late usually does not reduce what you have already committed to.
Other ways to bring the cost down
Ask your employer. You are already working in sports event management, and this degree feeds directly back into your job. Employer contributions to part-time degrees are common and are usually negotiated as a training budget rather than a raise – often the easiest money on the table. If your employer pays nothing, tuition can typically be claimed against tax as work-related expenses, which is worth checking with a tax advisor for your situation.
Hochschule Fresenius does run its own scholarship catalogue and education loan partnerships, and offers advice on financing. We are a comparison portal, not the university's admissions office, so for current scholarship conditions or any discount campaigns you would need to ask Fresenius directly – those change and we cannot confirm them for you.
More affordable alternatives with a similar setup
Yes, several. All online, all part-time friendly, all leading to a B.A. with 180 ECTS:
Sports Management (B.A.), European University for Innovation and Perspective, distance learning, 6 semesters, from €233 per month, around €11,999 in total https://www.privathochschulen.net/en/courses/health-sciences/sports/18349
Sport Management (B.A.), Europäische Fernhochschule Hamburg (Euro-FH), distance learning, 6 semesters, from €289 per month, around €13,872 in total https://www.privathochschulen.net/en/courses/health-sciences/sports/17834
Sports Management (B.A.), IU International University, distance learning, 6 semesters, from €259 per month, around €15,063 in total https://www.privathochschulen.net/en/courses/health-sciences/sports/16265
Note what you would actually be trading. The Fresenius programme is not simply the expensive option – its total sits in the middle of that group. What you pay the difference for is structure: live online classes at fixed times, one to two evenings a week and up to two Saturdays a month, in a cohort. The distance learning alternatives are largely self-paced with no fixed timetable. If you thrive on a schedule and want people to show up with, the Fresenius format earns its price. If your event work means unpredictable evenings and weekends – which in sports events it often does – a self-paced programme may not just be cheaper but genuinely more realistic. That scheduling question deserves more weight than the few thousand euros between the options.
One thing to confirm before you go further
All of the programmes above, including the Fresenius one, are taught entirely in German. Lectures, assignments, exams and academic writing are all in German, and proof of German proficiency is required if your previous education was not in German. Since you wrote to us in English, please check this first – it is the one factor that can rule out the whole shortlist regardless of budget.
To compare the full range yourself, filter by study format and degree here: https://www.privathochschulen.net/en/studyfinder
You can save your shortlist here: https://www.privathochschulen.net/en/bookmarks
Our database is a snapshot and fees change, so the university's current price list for your intended start date is what counts. If you tell us roughly how much your evenings and weekends are tied up by event work, and whether you have a commercial vocational qualification behind you, we can narrow this down with you: https://www.privathochschulen.net/en/questions
Good luck with the decision.