Sports Management, Bachelor of Arts

Who is the part-time Bachelor's degree in Sports Management suitable for?

The part-time Bachelor's degree programme in Sports Management at Hochschule Fresenius is aimed at individuals who are professionally active in the sports sector or who specifically wish to qualify for leadership and management roles in sports clubs, sports associations, organisations, or companies in the sports and leisure industry. The programme particularly targets professionals from the sports environment, career changers with commercial training, as well as active athletes who want to expand their professional prospects. The course is also suitable for employees from media, event management or marketing who wish to specialise in sports-related fields of activity.

Admission: What requirements do you need to meet?

The following formal admission requirements are decisive for enrollment in the Bachelor's degree programme in Sports Management (B.A.):

• General university entrance qualification (Abitur) or
• Advanced technical college entrance qualification or
• Subject-specific university entrance qualification
• Professionally qualified individuals with a completed vocational training of at least two years plus subsequent professional experience of at least three years in the trained occupation are granted access according to the legal regulations of the respective federal state.
• Having passed a master craftsman examination or an equivalent advanced vocational training (e. g. specialist business administrator, technician) also enables admission.

For applicants with a completed commercial vocational training, the duration of study can be shortened to 6 semesters. A Numerus Clausus (NC) is not provided. German language skills at university level are mandatory as the programme is conducted in German.

Important personal requirements include a pronounced interest in sport, business management issues, and management processes in the sports industry. Practical experience in the sports environment, for example through employment, voluntary work or club activities, is an advantage. You should possess the ability for self-organised learning, be open to digital teaching formats, and be able to flexibly coordinate study periods with your professional everyday life. Communication skills, the ability to work in a team, and a high degree of self-motivation are just as necessary as the willingness to independently undertake interdisciplinary further training and work on practice-oriented projects.

Study Content in Detail

In the part-time Bachelor's degree programme in Sports Management at Hochschule Fresenius, you acquire fundamental and practice-oriented knowledge about management, economics, and the sports sector. The curriculum combines basic business administration and specific expertise in the sports business. The main topics include:

• Introduction to Business Administration, Accounting, and Cost Accounting
• Business Language Issues, Communication and Presentation
• Media, Ethics and Society
• Civil Law, Commercial, Corporate and Labour Law
• Introduction to Sports Management, Sports Media and Sports Law
• Academic Work, Mathematics, Statistics
• Digital Transformation, Data Science and Data Analytics
• Finance, Accounting and Controlling
• Marketing and Market Research, Digital Marketing and Online Business
• Basics of Athletic Training, Sport and Health, Sports Psychology
• Sports Tourism and Society, Sports Development Planning and Sports Facility Management
• Strategic and International Management, CSR and Sustainable Corporate Governance
• Organisation of Sport, Development and Leadership in Sport
• Business Simulation, Practical Project Start-up
• Bachelor’s Colloquium and Bachelor’s Thesis

You can set individual specialisations, e.g. in sports marketing, digital and social media management, as well as organisational psychology and consulting. This enables you to build competencies ranging from analytical thinking and digital methods to legal knowledge and leadership skills.

How Does the Degree Programme Work?

The programme is organised as a part-time course and usually lasts seven semesters. You participate in virtual live lectures that take place 1–2 evenings per week and up to two Saturdays a month. The courses are held online via the Hochschule Fresenius Online Campus. This makes you independent of your place of residence and allows you to participate flexibly in the courses.

You can take most of the exams online. Additionally, there are six examination centres in Germany if you prefer to take exams on site. During your studies, you work on practice-oriented project assignments and prepare specifically for the bachelor’s thesis in the final semester. If you have completed a commercial vocational training, it is possible to shorten the programme to six semesters.

Career Prospects & Job Opportunities

As a graduate of the Bachelor's degree in Sports Management, a wide range of professional fields open up to you. You are qualified to take on management tasks in clubs, associations, agencies, and companies in the sports, media or event industries. Typical areas of activity include:

• Key Account Management in Sports Marketing: Support for sponsors, media partners and clubs
• Leadership roles at sports associations and clubs: Organisation of programmes, event management, member development
• Work in sports media: Development and production of content, format development, media analysis
• Positions in sports marketing, sponsoring, sports tourism, event organisation
• Starting your own business, e.g. with sports-related start-up ideas

You apply your knowledge in corporate management, marketing, at the interface between business and sport, as well as in digital and innovative projects.

Flexible Studying: Your Place of Study

The entire degree programme takes place on the Hochschule Fresenius Online Campus. With the virtual live studies, you are completely location-independent – you only need an internet connection. Interaction with lecturers and fellow students takes place live in online seminars and groups. For exams, you can use flexible online options or visit one of the six examination centres in Germany.

Costs and Financing Options

The tuition fees for the part-time Bachelor's programme in Sports Management amount to 345 euros per month; a total of around 14,490 euros over seven semesters. An additional one-time registration fee of 250 euros applies.

The price includes all digital learning materials as well as access to freely selectable courses in the areas of personal development, languages, start-ups, and careers. You can apply for BAföG to finance your studies, use education funds or study loans, or apply for scholarships. Hochschule Fresenius offers free individual advice on study financing to help you find the solution that suits you best.