Sports Management, Bachelor of Arts

Admission Requirements

With your B.A. in Sports Management, you work for example in sports associations or sports clubs, in sports marketing or in sports-related advertising companies.

In order to start a university course at Hochschule Fresenius, applicants must prove the qualification required for the course (university entrance qualification). This is demonstrated by:

• the general higher education entrance qualification (Abitur), which entitles you to study at all universities and in all federal states,
• or the subject-specific higher education entrance qualification, which entitles you to study in the corresponding subject area and in the federal states listed on the certificate,
• or the university of applied sciences entrance qualification, which entitles you to study at a university of applied sciences or in a consecutive degree programme at a university in the federal states listed on the certificate.

Alternatively, you can also be admitted without the Abitur or university of applied sciences entrance qualification, provided the following applies for study without Abitur:

• You have passed a master craftsman’s examination.
• Or you have a qualification according to the regulation concerning access of professionally qualified persons to universities in the state of Hesse, i.e. either a qualification from a professional advanced training course of at least 400 hours, a graduation from a technical school or a professional or administrative academy, or a passed final examination in a state-recognised vocational training occupation with subsequent professional activity of at least three years and passing a separate university entrance examination.
• For foreign qualifications, equivalence must be proven for admission.

Applicants who have acquired a subject-specific university entrance qualification or university of applied sciences entrance qualification but whose certificate does not list the federal state of Hesse, please contact us on the free information hotline 0800/3400400 or arrange a callback – we will be happy to assist you and look forward to your call!

Course Content and Specialisations

As part of the course, prospective graduates engage intensively with fundamentals of business administration, basics of mathematics and statistics, as well as corporate finance and accounting. In addition to an introduction to sports management, students acquire knowledge in the fields of sports tourism, marketing and event management, training and movement science, as well as sports sociology and society. Lectures on the basics of media economics, communication management in sport, leadership and organisational design, as well as an introduction to sports law are also embedded in the curriculum. Within the framework of project studies, students apply their theoretical knowledge in practice.

The study plan includes the following modules:

• 1st semester: Fundamentals of business administration, introduction to sports management, basics of athletic training, accounting, project management and presentation techniques, business mathematics
• 2nd semester: Financial analysis, sports tourism and society, civil law, sports media and sports law, academic work, statistical methods
• 3rd semester: Marketing and market research, organisation of sport, application-related financial management of sport, business communication, specialised commercial law, basics of economics
• 4th semester: International and intercultural management, data science and data analytics, digital transformation, specialisation
• 5th semester: Business simulation game, practical project, business ethics and sustainability, specialisation
• 6th semester: Development and leadership in sport, digital entrepreneurship and innovations, elective module, bachelor colloquium, bachelor thesis

During your studies, you will also deepen your knowledge through exciting elective modules, such as Case Studies in Economic Policy; Emerging Technology Trends; ERP Systems in Companies, Business Informatics; Engagement as a Subject of Individual Education; Digital Programme and Project Management. Furthermore, you will choose one of the two specialisations in sports marketing/sports media or digitalisation.

If you wish, you can also integrate a practical semester into your course of study. If you opt for a practical semester, the standard period of study extends to 7 semesters, and you will earn a total of 210 ECTS credits during your studies.

Studying in Heidelberg

Heidelberg, the beautiful city on the Neckar, is probably a place you will never want to leave again after completing your studies at Hochschule Fresenius. In addition to all the cultural opportunities, numerous research institutions, publicly listed companies and medium-sized world market leaders have their headquarters in the region – so the job prospects are excellent. You will find Hochschule Fresenius Heidelberg at Sickingenstraße 63-65, close to the Campbell Barracks conversion area.

Related Degree Programmes at Hochschule Fresenius

• B.Sc. Nutrition & Fitness in Prevention, on-campus study: In this highly practice-oriented and interdisciplinary programme, you will systematically acquire knowledge in human biology, nutrition, fitness, business administration as well as counselling and prevention. This degree programme is offered by Hochschule Fresenius at several locations, for example in Hamburg and Cologne.
• B.A. Management in Healthcare, distance learning: This distance learning programme at the onlineplus department of Hochschule Fresenius prepares you optimally for the challenges of the healthcare sector and a leadership position. All content is delivered to you with maximum flexibility and alongside your job through study scripts, videos and the online campus studynet.
• B.A. Sports Management, on-campus study: The bachelor’s degree programme Sports Management in Hamburg, Cologne, Munich or Wiesbaden imparts solid economic fundamentals and prepares students in a practice-oriented manner for the current demands of the sports industry. You engage intensively with fundamentals of business administration, basics of mathematics and statistics as well as corporate finance and accounting. In addition, you acquire knowledge in the fields of sports tourism, marketing and event management, training and movement science, as well as sports sociology and society.