Sports Management, Bachelor of Arts

On-campus program @ Fresenius University of Applied Sciences 

👉 The Bachelor's degree programme in Sports Management (B.A.) at Hochschule Fresenius is aimed at students interested in sports and business management issues who wish to study without a numerus clausus restriction. The full-time programme comprises six semesters, optionally including an integrated internship semester, and a total of 180 credit points. It provides comprehensive knowledge in sports law, economic and financial management, as well as specific expertise in sports markets, sports tourism, leadership in sports organisations, and sports media. Students choose two specialisations from Sports Media and Digitalisation or Sports Marketing, along with six elective modules. Graduates receive the degree Bachelor of Arts and are qualified for management roles in the sports and sports marketing sectors. Study locations include, among others, Hamburg, Munich, and Cologne.

At a Glance

🏫 University Fresenius University of Applied Sciences, UAS based in Idstein (Germany)
Fresenius University of Applied Sciences is one of Germany's largest private universities with campuses in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Idstein, Cologne, Munich and Wiesbaden. It offers practice-oriented bachelor's and master's degree programs in the fields of chemistry & biology, business & media, health & social affairs and design, as well as training and continuing education. Studies are possible on a full-time, part-time and distance learning basis.
🎓 Field of Study Health SciencesSports
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Fundamentals of Business Administration, Introduction to Sports Management, Basics of Athletic Training, Accounting, Project Management and Presentation Techniques, Business Mathematics, Financial Analysis, Sports Tourism and Society, Civil Law, Sports Media and Sports Law, Academic Research, Statistical Methods, Marketing and Market Research, Organisation of Sports, Applied Financial Management in Sports, Business Communication, Special Economic Law, Principles of Economics, International and Intercultural Management, Data Science and Data Analytics, Digital Transformation, Specialisation, Business Simulation Game, Practical Project, Business Ethics and Sustainability, Specialisation, Development and Leadership in Sports, Digital Entrepreneurship and Innovations, Elective Module, Bachelor Colloquium, Bachelor Thesis
📚 Electives Sports Marketing, Sports Media and Digitalization, Case Studies in Economic Policy; Emerging Technology Trends; ERP Systems in Companies, Business Informatics; Engagement as an Object of Individual Education; Digital Program and Project Management
📍 Location Wiesbaden, Munich, Cologne, Hamburg, Heidelberg
📅 Enrollment Winter or summer semester
💶 Fees
from 750 € monthly
from 27695 € total
🔗 More Info https://www.hs-fresenius.de

Who is the Sport Management Degree Suitable For?

The Bachelor’s degree in Sport Management at Hochschule Fresenius is aimed at individuals who aspire to pursue a professional career in the sports business. The target group includes school leavers with the Abitur or Fachabitur who wish to combine a passion for sport with an interest in business administration. The course is particularly suitable if you want to take on management roles in clubs, associations, sports agencies, companies within the sports industry, or sports tourism. Career changers with relevant professional experience or advanced training in the sports or events sector will also find a solid management education for the sports sector in this degree programme.

What Formal Admission Requirements Apply?

To study Sport Management at Hochschule Fresenius, you need one of the following qualifications:

  • General higher education entrance qualification (Abitur)
  • Advanced technical college entrance qualification (Fachhochschulreife)
  • Subject-specific higher education entrance qualification (Fachgebundene Hochschulreife)
  • Professional qualification in accordance with §11 BerlHG, e.g. completed master craftsman’s examination or a comparable advanced training qualification
  • Vocational training plus several years of professional experience and, where applicable, an aptitude test (studying without Abitur is possible under certain conditions)

For international applicants, recognised proof of German language skills at the required level as well as recognition of comparable foreign educational qualifications are also necessary.

Personally, you should have an interest in sports-related and economic issues and demonstrate a willingness to work interdisciplinarily. Communication skills, the ability to work in a team, and self-motivation are essential in sport management. Important soft skills include analytical thinking, organisational talent, a high level of commitment, and an affinity for digital media. Initial experience in sports clubs, organisations, or volunteer work is helpful but not mandatory.

Study Content in Detail

The Bachelor's degree programme in Sports Management at Hochschule Fresenius combines business management skills with specific know-how about the sports industry. You will engage with fundamental topics such as business administration, accounting, and business mathematics, and gain insights into sports-related fields, for example sports law, sports tourism, sports media, and the organisation of sports.
Further focal points include:

  • Project management and presentation techniques
  • Financial analysis in sports companies
  • Marketing and market research in the sports industry
  • Data Science and Data Analytics
  • Digital transformation and digital entrepreneurship
  • Business communication and international management skills
  • Business ethics and sustainability in the context of sport

During your studies, you will focus on individual specialisations, for example in sports marketing, sports media and digitalisation, or digital programme and project management. Practical elements such as business simulations or case studies will specifically prepare you for complex tasks in the sports business. The degree concludes with a Bachelor thesis and a colloquium.

How Does the Sports Management Degree Work?

The programme is designed as a full-time on-campus course over six semesters and comprises 180 ECTS credits. On request, you can complete an additional practical semester. In this case, the standard period of study extends to seven semesters and the ECTS credits increase to 210.
Lectures take place on-site at your chosen campus. You benefit from:

  • interdisciplinary seminars with other degree programmes
  • practical-oriented lectures and projects
  • the opportunity to choose from six elective modules and develop your own specialisations
  • direct contact with lecturers from the sports and management sectors
  • integrable additional offers such as language courses or soft skills development (via the StudyPLUS programme)

The programme usually starts in the winter and summer semesters. Assessments are completed in the form of exams, project work, presentations, and the final Bachelor thesis.

Career Prospects: What Can You Do with the Degree?

As a graduate of the B.A. Sports Management programme, diverse career paths open up for you in the sports business and adjacent economic sectors. Typical professional fields include:

  • Key Account Management in sports marketing (e.g. managing and developing sponsorship clients, controlling key figures, implementing strategies)
  • Marketing Management (planning and executing marketing strategies for sports brands and clubs, campaign management, market research)
  • Management of sports tourism offers (development and organisation of sports trips, sports events, and training camps)
  • Positions in sports associations, sports media, fitness and health companies as well as in sports event management
  • Leadership roles in clubs, associations and companies related to sport

Thanks to the practice-oriented structure and elective options, you are broadly qualified for roles in management, the media and digital sectors, as well as leadership positions in the international sports and leisure industry.

Study Locations at a Glance

You can study the Bachelor's degree programme in Sports Management at various Hochschul Fresenius locations:

  • Hamburg: Modern campus on the Alster with excellent access to the city’s sports, leisure and cultural offerings.
  • Heidelberg: The campus offers study places in close proximity to the historic town centre and a wide range of sports facilities.
  • Cologne: Centrally located in the MediaPark, with direct access to companies in the media, sport, and events industries.
  • Wiesbaden: The newest location in a traditional, green university town with close connections to sport and business.
  • Munich: At the traditional campus with connections to national and international companies in the sports sector (available in some semesters).

Changing location during your studies is possible upon consultation. The campuses are equipped with modern facilities, libraries, and leisure opportunities, so you will find a professional and inspiring learning environment.

Costs and Financing: What to Expect?

The monthly tuition fees for the Bachelor Sports Management programme vary depending on the location:

  • Heidelberg: 750 Euros per month
  • Munich, Hamburg, Cologne, Wiesbaden: 850 Euros per month

This results in total costs of 27,000 to 30,600 Euros for the standard period of study (six semesters). In addition, a one-time registration fee applies (595 or 695 Euros).
Included in the price are:

  • all lectures and examinations
  • additional services such as language courses, development training and StudyPLUS (e.g. career seminars, start-up workshops, opportunities abroad)

Various options are available for financing:

  • BAföG: The programme is eligible for funding
  • Scholarships: Through the university, various foundations and organisations
  • Student loans: For example via KfW or private banks
  • Part-time jobs: Many locations cooperate with companies that offer suitable student assistant positions

Further information and personal advice on study financing can be obtained directly from Hochschule Fresenius.

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