Sports Management, Bachelor of Arts

Distance learning program @ IU International University of Applied Sciences 

The Bachelor's degree program in Sports Management at IU is a practice-oriented program that prepares students for a career in the sports industry. A wide range of topics is covered, from marketing and sponsoring to event management and sports law, as well as sports economics and sports psychology. Students have the opportunity to gain practical experience and work on real projects to apply their knowledge into practice. Graduates can work in various areas of sports management such as sports clubs, sports equipment manufacturers, event agencies, or sports and fitness centers.

At a Glance

University IU International University of Applied Sciences, UAS based in Erfurt
Field of Study Health SciencesSports
Degree Bachelor of Arts (B.A.)
Duration 6 Semesters
ECTS 180 Credit Points
Language of Instruction German
Course contents Collaborative work, Introduction to scientific work, Sports management, Digital skills, Business administration, Economics and market, Sport psychology, Statistics, Sports economics, Marketing, Law, Digital sports marketing, Cost and performance accounting, Personal skills, Sports law, Investment and financing, Human resources, Sports financing, Accounting and balance sheet, League sports and commercial sports law, Intercultural management, Leadership 4.0, Digital business models, Current topics in sports management, Elective module A, Elective module B, Project management, Sports venue management, Elective module C, Corporate management, Bachelor thesis
Electives Management of sports clubs and sports associations, sports event management, sports media management
Location online
ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Sports Management under the number 174218.
Enrollment Anytime
from 259 € monthly
from 15063 € total
More Info
  • flexible distance learning without presence requirements at Germany's largest university
  • study starts possible anytime, no semester system
  • no numerus clausus, no admission restrictions
  • interesting specializations, such as management of sports clubs and sports associations

These are the requirements for the Bachelor's in Sports Management

With your Bachelor's in Sports Management, you can work, for example, as a sports marketing manager, as a club manager, or as a project manager in sponsorship.

To be admitted to the part-time distance learning program in Sports Management at IU International University, you need to have either a high school diploma (general university entrance qualification), a technical college entrance qualification, or a specialized university entrance qualification.

In addition, you can also study Sports Management without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you need to have completed an advanced vocational training course, such as becoming a certified business economist, or holding a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after this training.

These are the study contents in the online study program Sport Management

This Bachelor's program at IU consists of approximately 30 modules that you will complete over 6 semesters of regular study time. Each module carries 5-10 credit points (ECTS) and concludes with an examination performance such as a thesis or an exam. In total, you will earn 180 credit points as you progress through each module and semester.

The typical study schedule for full-time study in Sport Management looks like this:

  • Semester 1: Collaborative Work, Introduction to Academic Work, Sport Management, Digital Skills, Business Administration
  • Semester 2: Economics and Markets, Sport Psychology, Statistics, Sports Economics, Marketing, Law
  • Semester 3: Digital Sports Marketing, Cost and Performance Accounting, Personal Skills, Sports Law, Investment and Financing, Human Resources
  • Semester 4: Sports Financing, Accounting and Balancing, League Sports and Commercial Sports Law, Intercultural Management, Leadership 4.0, Digital Business Models
  • Semester 5: Current Topics in Sports Management, Elective Module A, Elective Module B, Project Management
  • Semester 6: Sports Venue Management, Elective Module C, Business Management, Bachelor Thesis

What's unique about the Bachelor's program in Sport Management at IU are the numerous opportunities for specialization in elective areas based on personal interests and professional fields.

As the first specialization, you can choose from these exciting modules: Club and Association Management, Sports Event Management, Sports Media Management.

For the second specialization, you can select one of these study modules: Business Consulting, Gastronomy and Catering, International Marketing and Branding, International Management, Club and Association Management, Online and Social Media Marketing, Sports Event Management, Sports Media Management.

And as the third specialization, you can opt for one of these modules: Advanced Leadership, Applied Sales, Business Controlling, E-Commerce, Enterprise Resource Planning, Facility Management, Languages, Health Care Management, Real Estate Management, IT Management, Air Travel Management, Market Psychology, Sustainable Management in Tourism, Hospitality and Event, Negotiation (English), Organizational Psychology, Human Resources Specialization, Project Management (Specialization), General Studies, System Gastronomy, Tourism Management, Corporate Financing.

How flexible is the standard study time in the online study program Sport Management

At IU International University, in the part-time distance learning program, you can choose one of 3 study models:

  • In the full-time program, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. The full-time program in Sport Management is particularly suitable for those who are not working or only working a few hours a week.
  • In part-time program I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time program I is suitable, for example, if you are working part-time alongside your studies.
  • In part-time program II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time program II is particularly suitable if you are heavily involved in your professional life alongside your distance learning.

By the way, you can also take a semester off during your studies at no additional cost.

How Does Online Study at IU Work?

A study program that adapts to your life: In online studies at IU, you learn flexibly and digitally whenever and wherever you want to learn.

In distance learning Speech Therapy at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can learn best.

You can take your modules and courses whenever you want. This allows you to flexibly arrange your study plan and semester schedule.

Central to IU distance learning are your interactive learning scripts. You will receive the scripts in printed form as well as digitally as PDFs and for tablets. Through the smart IU Learn app, you have access to the scripts for your Speech Therapy studies as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You can exchange ideas with your lecturers and fellow students, for example, in virtual live formats, such as interactive lectures.

And exams? You can take them as online exams if you wish. You can take an online exam at any time once you feel adequately prepared for the course material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.

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