Business Administration, Bachelor of Arts

On-campus program @ Fresenius University of Applied Sciences 

👉 The Bachelor's degree programme in Business Administration (B.A.) at Fresenius University is aimed at prospective students without a numerus clausus who want to acquire well-founded business knowledge with a practical orientation. Contents include economics, marketing, personnel management, digital transformation, financial control, as well as business law. Students choose individual specialisations such as Finance, Marketing Management, or International Management and can integrate a practical semester. The programme is available at seven locations in Germany, including the option for flexible location changes. The Bachelor of Arts degree is nationally recognised. The offer is accompanied by additional free courses on personality development, language, and career. Applications are possible all year round, and the language of instruction is German.

At a Glance

🏫 University Fresenius University of Applied Sciences, UAS based in Idstein (Germany)
Fresenius University of Applied Sciences is one of Germany's largest private universities with campuses in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Idstein, Cologne, Munich and Wiesbaden. It offers practice-oriented bachelor's and master's degree programs in the fields of chemistry & biology, business & media, health & social affairs and design, as well as training and continuing education. Studies are possible on a full-time, part-time and distance learning basis.
🎓 Field of Study EconomicsBusiness Administration
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Fundamentals of Business Administration, Marketing and Market Research, Accounting, Business Communication, Project Management and Presentation Techniques, Business Mathematics, Human Resource Management and Leadership, Financial Analysis, Civil Law, Application-Oriented Microeconomics, Academic Research, Statistical Methods, Entrepreneurial Value Creation, National and International Corporate Accounting, Digital Marketing and Online Business, Specialized Business Law, Application-Oriented Macroeconomics, Empirical Research Methods, International and Intercultural Management, Data Science and Data Analytics, Digital Transformation, Specialisation I, Business Simulation Game, Practical Project, Business Ethics and Sustainability, Specialisation II, Strategy-Oriented Organisational Design and Development, Digital Entrepreneurship and Innovation, Elective Module, Bachelor Colloquium, Bachelor Thesis
📚 Electives Finance and Controlling, International Management, Marketing Management, Tax Advisory and Auditing, Sales Management, Value Chain Management
📍 Location Berlin, Dusseldorf, Heidelberg, Hamburg, Cologne, Munich or Wiesbaden
📅 Enrollment Winter or summer semester
💶 Fees
from 750 € monthly
from 27695 € total
🔗 More Info https://www.hs-fresenius.de

Who is the Business Administration degree course suitable for?

The Bachelor's degree programme in Business Administration at Hochschule Fresenius is aimed at high school graduates as well as professionally qualified individuals who are aiming for a broad-based, practice-oriented education for a career in business, industry, or services. It is intended for individuals who are interested in economic relationships and aspire to leadership roles in companies, organizations, or the public sector. The programme is also suitable for those who wish to specialize in areas such as marketing, human resource management, controlling, supply chain management, or business consulting.

What are the formal admission requirements?

To be admitted to the Bachelor's degree programme in Business Administration, you need one of the following qualifications:

  • General higher education entrance qualification (Abitur)
  • Subject-specific higher education entrance qualification
  • University of Applied Sciences entrance qualification
  • Educational background recognized as equivalent according to university laws
  • Professional qualification, for example a passed master craftsman's examination or a comparable advanced training
  • Completed, at least two-year vocational training followed by at least three years of professional experience and possibly passing an aptitude test

A numerus clausus does not apply - the degree programme is admission-restricted. Admission is possible both in the summer and winter semesters at the locations in Berlin, Düsseldorf, Heidelberg, Hamburg, Cologne, Munich, and Wiesbaden.

Personally, you should bring an interest in economic issues, analytical thinking, and enjoyment of complex relationships. Requirements also include:

  • Self-motivation and willingness to learn for a full-time study programme
  • Proficiency in numbers and logical thinking skills (e.g. business mathematics, statistics)
  • Communication skills and ability to work in teams, as many projects and presentations in the programme are cooperatively processed
  • Openness to intercultural topics and digital transformation processes
  • Commitment to utilizing practical experience and networks - for example in integrated practical phases or elective modules

Prior knowledge in economics is helpful but not a mandatory requirement. You should be willing to take on responsibility and actively contribute to practical projects.

Study Contents in Detail: What do you learn in the Business Administration Programme at Hochschule Fresenius?

In the Bachelor's degree programme in Business Administration (B.A.) at Hochschule Fresenius, you acquire comprehensive knowledge in business economics. The focus is on the fundamental principles of business administration as well as methodological skills required for executive tasks in companies.

  • Basic subjects: Business Administration, Business Mathematics, Accounting, Civil Law
  • Management and Organization: Personnel Management, Leadership, Project Management, Strategy-Oriented Organizational Design
  • Marketing and Digitalization: Marketing, Market Research, Digital Marketing, Online Business, Digital Transformation, Digital Entrepreneurship
  • Finance and Controlling: Financial Analysis, Corporate Accounting, Controlling, Finance Elective
  • Scientific Methods: Statistical Methods, Empirical Research Methods, Academic Writing
  • Business Ethics: Sustainability, Business Ethics
  • Application Orientation: Practical Project, Business Game, Optional Practical Semester

During the course of your studies, you choose two specializations from the following areas: Marketing Management, Finance and Controlling, International Management, Tax Consulting and Auditing, Sales Management, or Value Chain Management. This way, you can tailor your studies to your individual career goals. Through elective modules, it is possible to include content from other bachelor's programmes. The programme promotes not only professional but also communicative and analytical skills.

Study Structure: How is the Business Administration Programme organized?

The programme is structured as a classic full-time on-campus programme over six semesters (three years) and comprises 180 ECTS credits. You attend lectures and seminars, work on practical projects, and participate in business games. An integrated practical project enables you to apply what you have learned directly in a business context.

  • Standard Period of Study: 6 semesters (an optional practical semester extends it to 7 semesters, then 210 ECTS)
  • Practical Relevance: Practical Semester (optional), Practical Projects, Business Cooperations
  • Flexibility: Switching between locations within Hochschule Fresenius is possible
  • Performance Records: Academic Papers, Presentations, Exams, Bachelor Thesis
  • Start: Winter and Summer Semesters

Through elective offerings and additional courses within StudyPLUS (e.g. Language courses, Career modules, Networking), you can design your studies flexibly and acquire additional qualifications.

Career Opportunities & Job Prospects: What perspectives does a Business Administration degree offer?

After completing a Bachelor's degree in Business Administration, you have various career options available. You are qualified for entry-level positions in management and specialist departments of companies in various industries.

  • Typical Fields of Work:
    • Marketing Manager
    • HR Specialist in Human Resource Management
    • Supply Chain Manager
    • Controller
    • Sales Manager
    • Consultant in Management Consultancies
    • Commercial Management

By choosing your study specializations, you can specialize specifically in individual industries or functional areas. An optional practical semester improves your chances of direct entry into professional life. Graduates are also prepared for international economic and management positions. Additionally, completing with 210 ECTS allows you to reduce the study time in numerous consecutive master's programmes.

Study Location: Where can you study Business Administration?

The Business Administration programme at Hochschule Fresenius is offered at seven modern campus locations in Germany: Wiesbaden, Munich, Cologne, Hamburg, Heidelberg, Düsseldorf, and Berlin. All locations have modern learning spaces, digital equipment, and service offerings for students.

  • Wiesbaden: Most modern campus of the university, central location and high comfort factor
  • Munich: Located in Schwabing, with direct proximity to numerous companies and cultural offerings
  • Cologne: Campus in the MediaPark, optimally connected and surrounded by media, industry, and service companies
  • Hamburg: Campus at the Alster, ideal location with connections to logistics, media, and economic enterprises
  • Heidelberg: State-recognized campus with connections to research institutions and regional companies
  • Düsseldorf: Two modern downtown locations with a diverse industry landscape
  • Berlin: Dynamic capital location with access to start-ups, media, and international companies

A change of location during the course of studies is possible and offers flexibility in choosing specializations or personal circumstances.

Costs and Financing: How much does the study cost – and how can you finance it?

The monthly tuition fees vary depending on the location, ranging between 750 euros (Heidelberg) and 850 euros (Berlin, Düsseldorf, Hamburg, Cologne, Munich, Wiesbaden). The total costs amount to 30,600 euros for six semesters at the locations with 850 euros fee. In addition, there is a one-time registration fee of 695 euros.

  • Tuition fee per month:
    • Berlin, Düsseldorf, Hamburg, Cologne, Munich, Wiesbaden: 850 euros
    • Heidelberg: 750 euros
  • Included Services: Use of campus infrastructure, participation in all classes, access to StudyPLUS programs
  • Financing Options:
    • BAföG (government funding for full-time students)
    • Scholarships from the university, foundations for the promotion of talent
    • Student loans (e.g. KfW student loan)
    • Funding through education funds or employers (with relevant professional activity)
    • Part-time jobs or student assistant positions alongside studies possible

For individual advice on financing, the student advisors at Hochschule Fresenius are available to you.

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