On-campus program Design Innovation (M.A.) – BU

Who is the Master’s in Design Innovation suitable for?

The Master’s programme in Design Innovation at Brand University of Applied Sciences is aimed at graduates from creative, business, or communication-oriented disciplines who wish to specialise specifically in strategic brand management and innovation. Typical participants already have experience in design, marketing, communication, or brand management and aspire to roles such as brand strategist, innovation manager, or brand development consultant. The programme is ideal for those who want to combine creative work with analytical brand strategy and work in an international environment, especially at the interface between digital transformation and brand management.

What admission requirements do you need to meet?

To be admitted to the Master’s in Design Innovation, you need a first higher education degree (Bachelor or equivalent) with at least 210 ECTS credits. If your degree comprises 180 ECTS, an additional semester or relevant professional experience as specified by the university is required. English skills of at least B2 level are mandatory and must be proven by a recognised language certificate (e.g. IELTS from 5.5, TOEFL from 72 or equivalent). Furthermore, the following documents must be submitted:

• Degree certificate with transcript of records (including the university grading system)
• Proof of English language proficiency (B2 level)
• Chronological CV
• Motivation letter referring to the course of study
• Proof of relevant practical experience/reference letter (especially for 180 ECTS or lateral entry)
• Valid identity card or passport
• Secondary school leaving certificate

After reviewing your documents, a personal interview will take place with the student advisory service or programme director to discuss your suitability and motivation for the studies, as well as your career goals. Only after successful completion of this interview will the final admission be granted.

You should have a strong affinity for brands, design, and communication processes and an interest in understanding consumers. Analytical thinking skills, creativity, independent working, and a high motivation for personal development are important personal prerequisites. Strong communication skills, enjoyment of teamwork, and openness to digital technologies are advantageous, as a key focus lies on hands-on projects and interdisciplinary collaboration. An international orientation and willingness to work and communicate in English facilitate entry and active participation in the programme.

What content does the Master’s programme Design Innovation cover in detail?

In the Master’s programme Design Innovation at Brand University of Applied Sciences, you will gain comprehensive knowledge in strategic brand management with a special focus on digital technologies. The programme combines theory and practice and imparts both analytical and creative skills for use in the international brand and corporate environment.

• Focus on Branding and Innovation: You will learn methods for developing innovative brand and communication strategies and engage with current technologies.
• Skills in Analysis and Strategy: The course places emphasis on analysing market and consumer data, developing brand identities, and digital brand management.
• Modules during the course:
  • 1st semester: Brand Innovation, Brand Thinking, individual electives such as International Brand Communication, Creative Concepting & Storytelling, UX Strategy, Global Branding.
  • 2nd semester: Market Data Science, Consumer Behavior, Digital Customer Experience; electives e.g. Marketing AI, Creative Technology & Tools, Growth Hacking, Agile Product Development, International Design Systems.
  • 3rd semester: Integrated practical project, master’s thesis.
• Options for selection: Choose two elective modules in each semester to create personal priorities in design, technology, or communication.
• Practice orientation: Integration of real case studies and projects, e.g. collaborations with companies such as Beiersdorf/NIVEA, lead to direct application of what you have learned and strengthen teamwork and presentation skills.