Design Innovation, Master of Arts

On-campus program @ Brand University of Applied Sciences 

The master's programme Design Innovation at Brand University of Applied Sciences offers designers the opportunity to further educate themselves in a practical environment. The programme focuses on the development of innovative digital products and includes modules on UX Strategy, Creative Concepting & Storytelling, as well as Creative Technologies & Tools. Participants benefit from real project work with major companies and the opportunity to establish valuable contacts in the international branding industry.

At a Glance

University Brand University of Applied Sciences, UAS based in Hamburg
The Brand University of Applied Sciences in Hamburg is a private university that specializes entirely in brands. It offers practical degree programs in marketing, communication, and design, promoting the professional development of its students through international cooperations and projects. The focus is on the innovative concept of "Brand Thinking", which understands brands as a central element of entrepreneurial success.
Field of Study Media SciencesMedia Design
Degree Master of Arts (M.A.)
Duration 3 Semesters
ECTS 90 Credit Points
Language of Instruction English
Course contents Brand Strategy, Brand Thinking, Digital Marketing Technologies, Creative Concepting & Storytelling, UX Strategy, Market Data Science, Consumer Behavior, Digital Customer Experience, Creative Leadership, Creative Technology & Tools, Integrated Practice Project, Master Thesis
Location Hamburg
Enrollment Winter or summer semester
Fees
from 745 € monthly
from 14500 € total
More Info https://www.brand-university.de

Admission requirements

In order to be admitted to the Master's programme, you need a first academic degree such as a Bachelor's with at least 210 ECTS CP. Alternatively, you can be admitted with a Bachelor's with 180 ECTS CP if you have work experience or if you acquire an additional 30 CP through classes, practical projects, or research activities at Brand University during the Master's programme.

Evidence of English language skills (at least level B2, e.g. IELTS with a minimum score of 5.5 or TOEFL with at least 72 points).

Details

The Master's program Design Innovation at the Brand University of Applied Sciences is ideal for designers who want to expand their knowledge to develop innovative digital products and services. The target group consists of creative minds who want to work in a practical and international environment to establish themselves in the branding industry.

During the course of your studies, you will focus on topics such as UX Strategy, where you will learn to develop and test concepts for UX, UI, and interaction design. Creative Concepting & Storytelling will teach you how to think creatively and develop new solutions for existing challenges. Furthermore, through Creative Technologies & Tools, you will gain the competence to analyze and implement digital prototypes.

A special advantage of the program is the collaboration with renowned companies, agencies, and start-ups, which provide you with practical experiences and valuable networking opportunities.

Career opportunities after graduation include positions such as Design Consultant, UX Researcher, and Creative Strategist.

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