Digital Management, Master of Arts

Study Contents in Detail

In the part-time Master's degree programme Digital Management (M.A.) at Hochschule Fresenius, you engage with the strategic design of digital transformation processes in companies. Central study contents include the economics of digitalisation, digital entrepreneurship, and the support of change processes.

You deepen your knowledge in online marketing, e-commerce, and social media management and deal with current methods of data management as well as the use of technical applications. Further topics are leadership and leadership personality, behaviour-oriented decision-making, project management, and the analysis of current economic trends. Practical skills are acquired through case studies, scientific project work, and special modules for self-reflection and profile development.

The degree concludes with a master’s thesis in which you work scientifically on an independent topic.

How does the degree programme proceed?

The Master’s in Digital Management is designed for five semesters and a total of 120 ECTS credits. The programme is organised part-time and offers maximum flexibility. Lectures take place once or twice a week in the evenings as well as on two Saturdays per month. You can choose to attend one of the locations (Wiesbaden, Cologne) or the online campus in the virtual live study.

Many examination achievements are completed in the form of practice-oriented assignments, presentations, and case studies. Some modules can also be completed in online self-study. Existing professional experience can be credited within practice transfer modules, enabling a reduction in study time.

What career prospects do you have after graduation?

With the Master’s degree in Digital Management, you are prepared for numerous fields of activity in the digital environment. Typical career paths include:

• Digital Marketing Manager: Development, management, and analysis of digital marketing measures
• Digital Project Manager: Leadership and coordination of digital projects and product launches
• Digital Strategist: Development and implementation of digital transformation strategies for companies
• Consulting activities in the area of digital business models and process optimisation
• Leadership positions in e-commerce, online product management, innovation management, and corporate development

The demand for experts in digital transformation is growing across industries and offers you attractive opportunities in small and large companies or as a self-employed consultant.

Where can you study Digital Management?

The degree programme is flexibly available at several Hochschule Fresenius locations: Wiesbaden and Cologne are available as on-site locations. Alternatively, you can complete the entire degree at the online campus and remain location-independent.

The on-site locations have modern learning environments and a close connection to regional companies and networks. The digital study model allows you to complete courses and examinations online as well.

What costs are incurred and how can you finance the degree?

The tuition fees amount to 395 euros per month, which results in total costs of 11,850 euros for a study period of five semesters. In addition, there is a one-off registration fee of 250 euros. Included in the price are additional services such as free language courses, offers for personal development, career counselling, and access to networking events.

Various options are available for financing, including BAföG, scholarship programmes, and student loans. Employer contributions within the framework of professional further qualification or tax deductibility as training costs can also be utilised. Hochschule Fresenius offers advice and support in this regard.