Brand Strategy, Master of Arts

On-campus program @ Brand University of Applied Sciences 

The Master's programme Brand Strategy at the Brand University of Applied Sciences provides a solid education in strategic brand management. Students develop comprehensive knowledge in areas such as digital marketing and data analysis. They benefit from an international environment and hands-on projects with real companies, providing valuable insights into the media and management industries. The course optimally prepares graduates for a successful career in marketing.

At a Glance

University Brand University of Applied Sciences, UAS based in Hamburg
The Brand University of Applied Sciences in Hamburg is a private university that specializes entirely in brands. It offers practical degree programs in marketing, communication, and design, promoting the professional development of its students through international cooperations and projects. The focus is on the innovative concept of "Brand Thinking", which understands brands as a central element of entrepreneurial success.
Field of Study EconomicsMarketing
Degree Master of Arts (M.A.)
Duration 3 Semesters
ECTS 90 Credit Points
Language of Instruction English
Course contents Brand Innovation, Brand Thinking, Digital Technologies & Development, Digital Branding, Intern. Brand Communication & Experience, Data Science, Artificial Intelligence, Brand Bootcamp, Brand Lab & Consumer Psychology, Digital Customer Experience, Practice Project, Master Thesis
Location Hamburg
Enrollment Winter or summer semester
Fees
from 745 € monthly
from 14500 € total
More Info https://www.brand-university.de

Admission requirements

You need a first academic degree, a Bachelor's degree with at least 210 ECTS CP or 180 ECTS CP plus work experience. Alternatively, during the Master's programme at BU, 30 CP can be obtained by attending courses, participating in practical projects, and/or working in the research laboratory. You must demonstrate English proficiency, at least at the level of IELTS 5.5/TOEFL 72 or B2.

Details

The Master's programme in Brand Strategy at the Brand University of Applied Sciences offers a comprehensive education in strategic brand management. It is designed for students who want to develop their careers in this dynamic field. The programme places particular emphasis on digital technologies and their role within brand strategy. The target audience includes future brand experts who want to learn how to understand consumers, develop brands, and acquire strategic competence.

Students benefit from an international environment and the opportunity to apply their practical skills in real projects with companies, agencies, and start-ups. The course offers diverse career opportunities in the field of marketing, including data analysis, brand management, online marketing, and customer experience.

Branding Subjects: Specialisation in strategic brand management and developing a coherent brand message. Digital Marketing Technologies: Overview of SEO, social media marketing, email marketing, and online advertising. Market Data Science: Methods for collecting, analysing, and interpreting market data for decision-making. In addition, elective courses are offered to set an individual focus.

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