International Marketing Management, Bachelor of Arts

Admission requirements

• University entrance qualification (A-levels, advanced technical college certificate, or a comparable international qualification)

If you are still in school and have not yet taken your final exams: Simply apply with your last two half-year reports. We thank you for your early application with our Early Bird discount.

In addition, you can score points with your personality (e.g. social/sports engagement, practical and international experience). We look forward to getting to know you.

Details

The degree programme "International Marketing Management B. A." provides a solid business education with a clear focus on international marketing strategies. Students acquire basic knowledge in accounting, finance, business law, economics, and international management. This foundation is complemented by practice-oriented modules such as Business Planning and Sustainability Project, which promote entrepreneurial thinking and sustainable action skills.

In the field of marketing, the emphasis is on strategic brand management and data-driven digital marketing. Students learn the basics of internet and social media marketing, market research with big data, communication policy and advertising, as well as media science concepts. These skills are further deepened by specialized elective modules such as Mergers and Acquisitions, Sales Management, and external corporate communication.

A central part of the programme is its practical orientation. Students work on real projects with companies, complete practical phases, and develop their own business models in the module "Building Entrepreneurs!" In the consulting project, they analyze and present solutions for real challenges in cooperation with company partners.

Through integrated study abroad opportunities, English-language courses, and business English training, the programme prepares students optimally for an international career. In addition, students acquire future skills such as social, digital, and analytical competencies, as well as data literacy. These skills are imparted through modern teaching methods such as interactive exercises, case studies, and self-learning formats.

The digital transformation is taken into account in the course of study through the targeted use of digital technologies and corresponding elective modules. Sustainability also plays an important role in the curriculum, for example through the module "Sustainability Management" and ecological initiatives on campus.