On-campus program International Business with Specialisation in International Management (B.A.) – Fresenius University of Applied Sciences Heidelberg

👉 This full-time Bachelor's programme is aimed at prospective students with a university entrance qualification and English proficiency at B2 level, who want to understand international business and management. You will gain solid knowledge in business administration, interculturality, and methods, including Digital Transformation, Entrepreneurship, and sustainable marketing. The programme includes practical project work, English communication, and elective modules in the International Management focus. Theses incorporate real-world business contexts. After six semesters, you will be qualified for management positions in global companies or further Master's studies.

At a Glance

🏫 University Fresenius University of Applied Sciences Heidelberg, UAS based in Heidelberg (Germany)
Fresenius University of Applied Sciences Heidelberg is a state-recognized private university of applied sciences (Fachhochschule) in Heidelberg, Baden-Württemberg. Operated by Hochschule Fresenius für Internationales Management GmbH, the campus is part of one of Germany's largest private higher education networks. Around 500 students study at the single Heidelberg campus, with programs in business, psychology, and social sciences. Two programs are taught fully in English; admission is based on a personal interview rather than grade requirements.
📋 Study Format On-campus program
🎓 Field of Study EconomicsInternational Management
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction English
📖 Course contents Business Administration, Economics, Accounting, Market Research and Statistics, Marketing, Business Law, Data Science and Data Analytics, Digital Transformation, Managing People in Organizations, International Marketing Strategy, International Corporate Strategy, Entrepreneurship & Business Development, English for International Business & Study, Business Spanish (optional), Intercultural Competence, Research Methods, Academic Writing, Project Management and Presentation Techniques, Practical Project, Introduction to Management Models, Business Ethics, Digital Marketing, Finance and Investment Management, International Accounting, Foreign Trade, International Law, Management Accounting
📍 Location Heidelberg
📅 Enrollment Winter semester
💶 Fees
from 950 € monthly
from 34895 € total
🔗 More Info https://www.hs-fresenius.de

Does the International Business degree with a specialisation in International Management suit you?

The Bachelor's degree in "International Business (B.A.) with a specialisation in International Management" is aimed at high school graduates and international students interested in understanding global economic contexts. This is the right choice for you if you aspire to a career in internationally oriented companies, in areas such as Business Development, Marketing, Consulting, or Finance. It is also suitable if you plan to pursue a Master's degree later on or if you enjoy foreign languages, intercultural teamwork, and practical learning formats.

What are the specific admission requirements?

To be admitted to the programme, you need to provide proof of your university entrance qualification. This could be, for example:

  • Abitur (general higher education entrance qualification) or Fachhochschulreife
  • An internationally recognised school-leaving certificate that entitles you to study at a German university

In addition, you must demonstrate solid English language skills:

  • Either you are a native English speaker
  • Or you demonstrate English proficiency at least at level B2 (e.g. TOEFL iBT with a minimum of 70 points or IELTS with a minimum of 6.0)

On a personal level, you should bring an interest in economic issues, openness to different cultures, and enjoyment of English-language communication. Analytical thinking, teamwork, initiative, and a willingness to engage in practical group work are beneficial. While prior experiences through student exchanges, internships, or international contacts are helpful, they are not mandatory.

What content does the International Business (B.A.) programme with a focus on International Management convey?

In the Bachelor's programme International Business (B.A.) with a specialisation in International Management, you build a comprehensive understanding of international markets, business connections, and global changes. The curriculum includes core modules of business administration, supplemented by current content such as:

  • Fundamentals of Business Administration
  • Digital Transformation
  • Entrepreneurship & Business Development
  • Sustainable Marketing
  • English Business Communication
  • International Business and Society
  • International Trade and Politics

You learn both quantitative and qualitative methods for decision-making and apply scientific approaches to problem-solving in an international context.

The education places particular emphasis on building soft skills such as teamwork, presentation, and communication skills - especially in English. Case studies, group projects, and practical tasks enhance your analytical and intercultural competencies.

How is the programme structured and what does it involve?

The programme typically lasts for six semesters in full-time format. It combines theoretical fundamentals with practice-oriented teaching methods:

  • Weekly classroom teaching and group work in English
  • Regular case studies, projects, and presentations
  • Integration of current economic and societal topics
  • Specialisation in the chosen compulsory elective area from the fifth semester onwards
  • Completion with a practice-oriented bachelor thesis: Applying acquired skills to real tasks from companies

The programme is consistently internationally oriented. Intercultural content, professional English, and applied methods are at the core. You will also be supported through extracurricular offers. It is possible to switch between various German locations of Fresenius University.

In which fields do graduates work after graduation?

After successfully completing the programme, diverse career paths in international environments open up. Graduates are prepared to adapt flexibly to changing requirements of global markets. Typical fields of work include:

  • Business Development in international companies
  • Human Resources Management with a focus on global teams
  • Marketing and sales for international markets
  • Finance and controlling in an international context
  • Management consulting, especially for multinational organizations
  • Quality management in the international business environment

The degree also entitles targeted specialization in a subsequent master's programme to seize further professional development opportunities.

What financial expenses can be expected for the study and what funding opportunities are available?

The tuition fees at the Heidelberg campus amount to 950 euros per month. In addition, there is a one-time registration fee of 695 euros.

Many students use traditional financing options, including:

  • Payment in instalments of the tuition fees during the course of study
  • Support through BAföG, if individual requirements are met
  • Scholarship programs or financial support from the employer

The university supports you in selecting and applying for suitable financing solutions so that nothing stands in the way of your focus on your studies.

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